TKO Group's UFC to Partner with Meta Platforms

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TKO Group's UFC to Partner with Meta Platforms

Dow Jones04-02

By Denny Jacob

TKO Group Holdings and Meta Platforms announced a multiyear partnership the companies said would combine interest in the Ultimate Fighting Championship and the tech company's technology and products.

TKO, formed by the combination of the UFC and World Wrestling Entertainment, said it would collaborate with Meta to use its products and services including Instagram, WhatsApp, the Meta Quest headset and Ray-Ban Meta smart glasses to offer fans a deeper dive into UFC content.

Meta will become the official artificial intelligence glasses partner of UFC and will work on creative use cases for them at UFC events, said TKO.

Write to Denny Jacob at denny.jacob@wsj.com

(END) Dow Jones Newswires

April 02, 2025 08:42 ET (12:42 GMT)

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