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异动解读 | Reddit三季度利润出人意料 人工智能新收入令股价劲涨44%

异动解读10-31

2024年10月30日,社交媒体公司Reddit(RDDT)股价盘中大涨44.13%,引发市场热议。这主要源于Reddit当日公布了喜人的2024年第三季度财报表现。

数据显示,截至9月底的第三季度,Reddit首次实现季度盈利2990万美元,去年同期则为亏损。营收同比大增68%至3.484亿美元,大幅超出市场预期。每日活跃用户数攀升47%至9720万人。

本季度出色业绩主要受两大因素推动。其一是人工智能内容授权交易。Reddit与谷歌和微软旗下OpenAI达成内容授权协议,为其人工智能模型提供了海量数据支持,不仅创造了新的收入来源,也在这一前沿领域占据了先机。其二是强劲的数字广告支出,该项业务环比大增56%,占公司总营收90%以上。在用户参与度和规模不断提升下,广告业务前景看好。

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