智通财经2022-03-11
智通财经APP获悉，Peloton Interactive正计划测试扭转公司颓势的策略，其中包括一项新的定价计划。
该定价系统将于3月11日开始测试，顾客只需按月支付固定自行车和健身课程的费用。价格将在每月60美元到100美元之间。根据该计划，如果客户取消订购，Peloton将免费收回自行车。
这项计划将在Peloton位于德克萨斯州、佛罗里达州、明尼苏达州和丹佛的部分门店开始，并将有限制地试运行一段时间。
Peloton首席执行官Barry McCarthy在谈到该战略时表示：“坐下来谈判是没有价值的。让我们进入市场，让客户告诉我们什么是有效的。”
McCarthy还想重塑他的管理团队，考虑制造更简单的自行车，并考虑更有力地转向数字业务。McCarthy不确定Peloton机器将在公司的未来中扮演什么角色。
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