Apple Grapples With Weak Smartphone Market. This Analyst Says Buy the Stock Anyway.

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Apple Grapples With Weak Smartphone Market. This Analyst Says Buy the Stock Anyway.

marketwatch2023-07-31

Apple is expected to launch the successor to the iPhone 14 in September. (Photo by Justin Sullivan/Getty Images) Getty Images Apple’s third-quarter report on ...

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This Analyst Says Buy the Stock Anyway.\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-07-31 18:37 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.marketwatch.com/articles/apple-stock-iphone-sales-earnings-a84e66aa?mod=newsviewer_click><strong>marketwatch</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Apple is expected to launch the successor to the iPhone 14 in September. 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(Photo by Justin Sullivan/Getty Images)              Getty Images                Apple’s        third-quarter report on Thursday is set to be the highlight of a busy earnings week. Optimism could be dented if the tech giant warns about a tough smartphone market when it updates on outlook, but Wedbush’s Daniel Ives recommends investors look past that and back the stock to go higher.   Apple        (ticker: APPL) is dealing with a slowdown in smartphone sales along with the rest of the sector.   Consensus forecasts are for Apple to generate $40.23 billion in revenue from iPhone sales in the June quarter, falling from $51.33 billion in the preceding quarter. However, Ives says this could prove to be unduly pessimistic.  “We believe Apple should post at least in-line June quarter iPhone revenue with upside likely when the company reports this Thursday after the bell,” Ives wrote.  Ives said the potential upside surprise could come from gaining market share in China, while holding steady in the U.S. and Europe. However, he warns that Apple could give a muted outlook for the current quarter.  “We would expect relatively conservative September guidance as this is all about the drumroll to the main event with the anniversary iPhone 15 launch slated for the mid September time frame,” Ives wrote.  Overall though, Ives suggests backing the $3 trillion stock on a likely acceleration in services revenue in 2024. Based on adding another 100 million iPhone users in the past 18 months, plus price increases and improving activity on the App Store, he expects the services business to accelerate to double-digit growth in the coming quarters.  “We believe the Services business is worth $1.3 trillion to $1.4 trillion for Apple’s sum-of-the parts valuation and remains an underappreciated asset by the Street with many naysayers still not believers in the “new Apple valuation” reset in motion,” Ives wrote.  Ives kept a Buy rating and $220 target price on Apple stock. Shares were broadly flat in premarket trading at $195.76, having risen 51% this year so far.  Write to Adam Clark at adam.clark@barrons.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}