Ford Stock Earnings Preview: You’ll Be Crying if You’re Not Buying

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Ford Stock Earnings Preview: You’ll Be Crying if You’re Not Buying

InvestorPlace04-23

Ford (F) is taking on Tesla with reduced-price electric vehicles and $1,500 rebates. Ford has a decent shot at beating Wall Street’s first quarter financial forecasts. Investors should strongly ...

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Yet, Ford stock investors can relax and stay in the trade. Ford is taking prompt action to stay competitive, and the iconic automaker should be able to reel in some reluctant EV buyers.           \nFurthermore, there’s an imminent event that will give Ford a chance to surprise the skeptics and short sellers. The expectations aren’t particularly high – but then, that’s exactly why Ford can pass with flying colors.\nFord Lures Tesla Owners With Cash Incentive\nSo, what is Ford doing to bring prospective EV buyers into the fold? For one thing, the company reduced the starting prices of some of its F-150 Lightning “trims” (i.e., model versions) by as much as $5,500.\nAt a $55,000 starting price, the base-model F-150 Lightning Pro trim’s price is unchanged. In a time when car prices seem to just keep going up, however, an unchanged price isn’t the worst possible thing.\nMeanwhile, Ford is reducing the starting price of the F-150 Lightning XLT trim by $2,000 to around $63,000, as well as the Flash trim by a whopping $5,500 to roughly $68,000. The starting price of the Lariat extended range model will be cut by $2,500 to around $77,000.\nAlso, remember these F-150 Lightning series models qualify for a $7,500 federal U.S. tax credit because they’re priced below the $80,000 cutoff level. So, Tesla had better watch its back, as Ford is unafraid to compete for U.S. EV-market share. \nNot only that, but Ford is introducing an additional $1,500 incentive for new F-150 Lightning and Mustang Mach-E electric SUV buyers who currently own or lease a Tesla vehicle. Now, that’s a sure sign that Ford is ready to rumble and aiming directly at Tesla.\nExpectations Aren’t High, but That’s Good News for Ford\nAre you ready to mark your calendar? Ford is expected to publish its first quarter financial results on Wednesday, April 24.\nSince Ford is still reeling from autoworkers’ strikes and still has to deal with high interest rates, there isn’t a strong sense of optimism on Wall Street. Contrarian investors should view the muted expectations as a good thing, though.\nI recommend buying Ford stock before the earnings event. The analysts’ consensus estimate calls for Ford to have generated revenue of $40.64 billion in Q1 of 2024. That’s only up 4% year over year, not an ultra ambitious forecast. \nWall Street expects Ford will have earned 42 cents per share. That would be one-third less than the 63 cents per share that Ford earned in the year-earlier quarter.\nThus, the experts are bracing for substantial year-on-year bottom-line deterioration. This sounds like a prime setup for an earnings beat if Ford can deliver not-as-bad-as-expected results. \nFord Stock: Are You Ready for a Wednesday Wake-up Call?\nWith price incentives, Ford is taking decisive action to entice more prospective EV buyers. Ford might steal some of Tesla’s market share this year. \nAlong with that, investors should consider the muted expectations as Ford gears up for an important earnings event. Consequently, now’s the time to purchase a handful of Ford stock shares and prepare for a wonderful Wednesday.\nOn the date of publication, David Moadel did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.\nDavid Moadel has provided compelling content – and crossed the occasional line – on behalf of Motley Fool, Crush the Street, Market Realist, TalkMarkets, TipRanks, Benzinga, and (of course) InvestorPlace.com. He also serves as the chief analyst and market researcher for Portfolio Wealth Global and hosts the popular financial YouTube channel Looking at the Markets.Consumer Discretionary, Automotive, Electric Vehicles \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSubmit\n\n\n\n\n\n\n\nArticle printed from InvestorPlace Media, https://investorplace.com/2024/04/ford-stock-earnings-preview-youll-be-crying-if-youre-not-buying/.\n©2024 InvestorPlace Media, LLC","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}