WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers advertising, marketing, brand strategies, and campaigns across all media; and provides media planning and buying services. It also provides media investment; data and technology, and content services. The company also offers public relations and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.