Mobile gaming operators are melting

BrianTycangco鄭彥渊
2023-12-23

Mobile gaming operators are melting in China. Govt regulation will effectively render prevailing business models irrelevant due to uncertainty regarding monetization. Games are inherently reward-based and if you clamp down on the use of rewards/incentives, you turn an entire industry on its head. It will be a while before companies find innovative ways to promote use, loyalty & spending without running afoul of the law.

$TENCENT(00700)$ $Tencent Holding Ltd.(TCEHY)$ $NetEase(NTES)$ $NTES-S(09999)$ $Bilibili Inc.(BILI)$ $BILIBILI-W(09626)$ $IGG(00799)$

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https://twitter.com/BrianTycangco/status/1738073611234423247

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