Pop Mart has indeed been making waves, with its collectibles like Labubu and Molly becoming cultural icons, especially among Gen Z. These characters, with their unique designs and the thrill of blind box unboxing, have captured the hearts of young collectors worldwide. Labubu, for instance, has gained popularity partly due to endorsements by celebrities like BLACKPINK's Lisa.

Pop Mart's strategy of creating trademarkable characters like Molly and Labubu has been a cornerstone of its success. The company has leveraged its proprietary designs to foster consumer loyalty and elevate its brand identity.

The reach of pop mart is international. Pop Mart's market cap has grown significantly, driven by its innovative business model and global expansion. The rapid rise in its stock price reflects this demand.

As long as it remains culturally relevant, it will continue to rise. However, I do not expect it to exceed gold as gold is relevant across generations. The value of gold is influenced by global economic factors, demand in industries and its role as a hedge against inflation. Pop mart figurines don’t have intrinsic value like gold and their value depends on rarity, demand and condition. We don’t know how long this trend will last while gold will remain relevant for centuries.

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