Nike CEO Elliott Hill Discusses Localized Wholesale Strategy and Turnaround Challenges in EMEA and China

Nike CEO Elliott Hill outlines the company's strategy to improve wholesale sales by adopting a localized, city-by-city approach in the Europe, Middle East, and Africa (EMEA) region and Greater China. The company aims to overcome market integration challenges by working closely with wholesale partners to enhance point of sale storytelling and community engagement. Hill also acknowledges that the turnaround is taking longer than expected, highlighting ongoing efforts to connect more closely with consumers on the ground.

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04-02

Nike Can't Fix Its China Problem and That's Tanking Its Stock -- Update

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Williams Trading lowers Nike price target on slower-than-expected turnaround

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Nike's Recovery in China Faces New Hurdles

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MTeck

04-01

Nike has not reinvent itself and position its Target consumer. Need more marketing campaigns outside of USA.

Nike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts

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Need more marketing campaigns outside of USA.&nbsp;","listText":"Nike has not reinvent itself and position its Target consumer.&nbsp; Need more marketing campaigns outside of USA.&nbsp;","text":"Nike has not reinvent itself and position its Target consumer. Need more marketing campaigns outside of USA.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/549006195757296","repostId":"2624853033","repostType":2,"repost":{"id":"2624853033","kind":"highlight","weMediaInfo":{"introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"media_name":"Reuters","id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"pubTimestamp":1774999531,"share":"https://ttm.financial/m/news/2624853033?lang=en_US&edition=fundamental","pubTime":"2026-04-01 07:25","market":"us","language":"en","title":"Nike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts","url":"https://stock-news.laohu8.com/highlight/detail?id=2624853033","media":"Reuters","summary":"$Nike(NKE)$'s forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down more than 9% in extended trading, as persistent weakness in China and slow progress in clearing older...","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/NKE\">Nike</a>&#39;s forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down about 9% in extended trading, as persistent weakness in China and slow progress in clearing older inventory hamper turnaround efforts.</p><p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/b5c3be3d5658dbe3cbd47b43dd2f2bef\" tg-width=\"848\" tg-height=\"617\"/></p><p>Under CEO Elliott Hill, Nike has pulled back promotions, stepped up product innovation and refocused on core franchises like running, as it tries to reset the business after years of excess inventory and uneven demand across North America and China.</p><p>But those efforts have yet to bear fruit as CFO Matt Friend projected a 2% to 4% drop in current-quarter sales, compared with Wall Street estimates of a 1.9% rise, according to data compiled by LSEG.</p><p>In China, where operational missteps have collided with fierce domestic competition, Nike&#39;s sales fell 10%. They are expected to fall 20% in the fourth quarter, Friend said on a post-earnings call with analysts, citing volatility from rising oil prices and ongoing fighting in the Middle East.</p><p>The company has struggled in its second-largest market, which accounts for 15% of annual sales, due to weaker product assortments, while slower innovation has led to share losses to local competitors Anta and Li Ning.</p><p>Friend also said Nike expects to end the fourth quarter with excess inventory.</p><p>REVENUE COMES IN FLAT</p><p>The sportswear retailer&#39;s revenue was flat at $11.28 billion in the third quarter ended February 28, but came in above analysts&#39; average estimate of a 0.3% drop to $11.24 billion, according to data compiled by LSEG.</p><p>CEO Hill said on the earnings call that &#34;the work is not finished,&#34; adding that his team is &#34;moving with focus and urgency.&#34;</p><p>Bright spots in an uneven quarter included wholesale revenue, which jumped 5% to $6.5 billion, helped by stable sales in North America. Direct-to-customer sales, though, fell 4%, dragged by muted demand in Europe and China.</p><p>Nike earned 35 cents per share in the quarter, beating estimates of 28 cents.</p><p>&#34;For what it&#39;s worth, the U.S. has been the area Nike has been performing best in our visibility and, as such, a dent to American consumer confidence would blunt Nike&#39;s recovery efforts,&#34; said Drake MacFarlane, analyst at M Science.</p><p>The company&#39;s gross profit margin contracted for a sixth straight quarter, falling 130 basis points to 40.2%, mainly due to tariffs.</p><p>Hill, a longtime Nike veteran, has been given a long leash by investors, who have lauded his efforts to return the company to its sports-centered roots.</p><p>But as Hill admitted on Tuesday&#39;s call that Nike&#39;s turnaround is taking longer than expected, &#34;the weak stock price suggests that a lot of investors have already lost confidence&#34; in him, Morningstar analyst David Swartz said.</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike Forecasts Surprise Sales Drop as China Weakness Hurts Turnaround Efforts\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1032215980\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2026-04-01 07:25</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p><a href=\"https://laohu8.com/S/NKE\">Nike</a>&#39;s forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down about 9% in extended trading, as persistent weakness in China and slow progress in clearing older inventory hamper turnaround efforts.</p><p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/b5c3be3d5658dbe3cbd47b43dd2f2bef\" tg-width=\"848\" tg-height=\"617\"/></p><p>Under CEO Elliott Hill, Nike has pulled back promotions, stepped up product innovation and refocused on core franchises like running, as it tries to reset the business after years of excess inventory and uneven demand across North America and China.</p><p>But those efforts have yet to bear fruit as CFO Matt Friend projected a 2% to 4% drop in current-quarter sales, compared with Wall Street estimates of a 1.9% rise, according to data compiled by LSEG.</p><p>In China, where operational missteps have collided with fierce domestic competition, Nike&#39;s sales fell 10%. They are expected to fall 20% in the fourth quarter, Friend said on a post-earnings call with analysts, citing volatility from rising oil prices and ongoing fighting in the Middle East.</p><p>The company has struggled in its second-largest market, which accounts for 15% of annual sales, due to weaker product assortments, while slower innovation has led to share losses to local competitors Anta and Li Ning.</p><p>Friend also said Nike expects to end the fourth quarter with excess inventory.</p><p>REVENUE COMES IN FLAT</p><p>The sportswear retailer&#39;s revenue was flat at $11.28 billion in the third quarter ended February 28, but came in above analysts&#39; average estimate of a 0.3% drop to $11.24 billion, according to data compiled by LSEG.</p><p>CEO Hill said on the earnings call that &#34;the work is not finished,&#34; adding that his team is &#34;moving with focus and urgency.&#34;</p><p>Bright spots in an uneven quarter included wholesale revenue, which jumped 5% to $6.5 billion, helped by stable sales in North America. Direct-to-customer sales, though, fell 4%, dragged by muted demand in Europe and China.</p><p>Nike earned 35 cents per share in the quarter, beating estimates of 28 cents.</p><p>&#34;For what it&#39;s worth, the U.S. has been the area Nike has been performing best in our visibility and, as such, a dent to American consumer confidence would blunt Nike&#39;s recovery efforts,&#34; said Drake MacFarlane, analyst at M Science.</p><p>The company&#39;s gross profit margin contracted for a sixth straight quarter, falling 130 basis points to 40.2%, mainly due to tariffs.</p><p>Hill, a longtime Nike veteran, has been given a long leash by investors, who have lauded his efforts to return the company to its sports-centered roots.</p><p>But as Hill admitted on Tuesday&#39;s call that Nike&#39;s turnaround is taking longer than expected, &#34;the weak stock price suggests that a lot of investors have already lost confidence&#34; in him, Morningstar analyst David Swartz said.</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK1521":"挪威政府全球养老基金持仓","LU1267930813.SGD":"FRANKLIN TEMPLETON SHARIAH GLOBAL EQUITY \"AS\" (SGD) ACC","LU0823411888.USD":"法巴消费创新基金 Cap","NKE":"耐克","LU0069063385.USD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (USD) ACC","LU0472753341.HKD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (HKD) ACC","LU0057025933.USD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (USD) ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4566":"资本集团","BK1227":"服装、服饰与奢侈品","LU2177674079.SGD":"Fidelity Asia Pacific Opportunities A-ACC-SGD (hedged)","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU2125910500.SGD":"Natixis WCM Global Emerging Markets Equity H-R/A SGD","BK1589":"北水核心资产","LU0289739343.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (SGD) ACC","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","IE0031814852.USD":"FSSA GREATER CHINA GROWTH \"I\" (USD) ACC","BK4588":"碎股","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU0541501648.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"A\" (USD) ACC","IE00BQXX3C00.GBP":"GUINNESS GLOBAL INNOVATORS \"C\" (GBP) ACC","LU0048580855.USD":"富达大中华区A","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","LU0823426480.USD":"法巴中国股票经典Dis","LU0541502299.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"I\" (USD) ACC","BK4581":"高盛持仓","LU1804176565.USD":"EASTSPRING INV GLOBAL GROWTH EQUITY \"A\" (USD) ACC","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU0594300419.USD":"富达中国消费基金A","LU0261950470.USD":"FIDELITY EMERGING MARKETS \"A\" ACC","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0889566641.SGD":"FTSF - Templeton Shariah Global Equity A Acc SGD","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0261947096.USD":"FIDELITY FUNDS  SUSTAINABLE ASIA EQUITY \"A\" (USD) ACC","IE00B031HY20.USD":"FSSA CHINA GROWTH \"I\" (USD) INC","LU2008162690.USD":"FIDELITY FUNDS - ASIA PACIFIC OPPORTUNITIES \"A\" (USD) ACC","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC"},"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260331:nL4N40J1YH:1","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2624853033","content_text":"Nike's forecast of a surprise drop in fourth-quarter sales on Tuesday sent its shares down about 9% in extended trading, as persistent weakness in China and slow progress in clearing older inventory hamper turnaround efforts.Under CEO Elliott Hill, Nike has pulled back promotions, stepped up product innovation and refocused on core franchises like running, as it tries to reset the business after years of excess inventory and uneven demand across North America and China.But those efforts have yet to bear fruit as CFO Matt Friend projected a 2% to 4% drop in current-quarter sales, compared with Wall Street estimates of a 1.9% rise, according to data compiled by LSEG.In China, where operational missteps have collided with fierce domestic competition, Nike's sales fell 10%. They are expected to fall 20% in the fourth quarter, Friend said on a post-earnings call with analysts, citing volatility from rising oil prices and ongoing fighting in the Middle East.The company has struggled in its second-largest market, which accounts for 15% of annual sales, due to weaker product assortments, while slower innovation has led to share losses to local competitors Anta and Li Ning.Friend also said Nike expects to end the fourth quarter with excess inventory.REVENUE COMES IN FLATThe sportswear retailer's revenue was flat at $11.28 billion in the third quarter ended February 28, but came in above analysts' average estimate of a 0.3% drop to $11.24 billion, according to data compiled by LSEG.CEO Hill said on the earnings call that \"the work is not finished,\" adding that his team is \"moving with focus and urgency.\"Bright spots in an uneven quarter included wholesale revenue, which jumped 5% to $6.5 billion, helped by stable sales in North America. Direct-to-customer sales, though, fell 4%, dragged by muted demand in Europe and China.Nike earned 35 cents per share in the quarter, beating estimates of 28 cents.\"For what it's worth, the U.S. has been the area Nike has been performing best in our visibility and, as such, a dent to American consumer confidence would blunt Nike's recovery efforts,\" said Drake MacFarlane, analyst at M Science.The company's gross profit margin contracted for a sixth straight quarter, falling 130 basis points to 40.2%, mainly due to tariffs.Hill, a longtime Nike veteran, has been given a long leash by investors, who have lauded his efforts to return the company to its sports-centered roots.But as Hill admitted on Tuesday's call that Nike's turnaround is taking longer than expected, \"the weak stock price suggests that a lot of investors have already lost confidence\" in him, Morningstar analyst David Swartz said.","news_type":1,"symbols_score_info":{"NKE":2}},"isVote":1,"tweetType":1,"viewCount":178,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}]}