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10-08
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2023-06-21
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International Group宜家家居於1943年創建，宜家集團是瑞典傢俱賣場。 IKEA發展穩健而迅速，在60年的時間裏，發展到在全球共有240家連鎖商店，分佈在43個國家，僱傭員工7萬多名。2003財年度IKEA獲取了110億歐元的銷售收入和超過11億歐元的淨利潤，成爲全球最大的家居用品零售商。大部分的門市位於歐洲，其他的則位於美國、加拿大、亞洲和澳洲。每年印刷量高達一億本的IKEA商品目錄中，收錄有大約12000件的商品，號稱是除了聖經之外最被廣爲散佈的書籍。1998年，宜家進入中國市場。首店落子上海徐家彙。彼時，國內同行還以“大棚式”的市場業態爲主，買傢俱到菱方圓、十六鋪，買燈具到柳林路，買建材到宜山路……兜兜轉轉花上幾個雙休日。而有了宜家，傢俱家居不僅一站式購齊，購物","listText":"在中國家居市場上，宜家一直都是大家關注的焦點。作爲來自北歐的著名家居企業，宜家曾經一度是中國的網紅店，很多宜家都是門庭若市，甚至需要排隊，然而就在最近宜家卻出現了比較罕見的連續關店現象。2022年4月1日，貴陽唯一的宜家門店關閉。宜家貴陽店從2019年10月營業，截止到今年4月1日營業時間不超過3年。2022年6月13日，宜家中國諮詢中心在其微信公衆號上發佈：“宜家中國對楊浦商場的長期可行性進行了綜合分析，並考慮從7月初開始，不再保留其作爲上海顧客觸點矩陣的一部分”。宜家上海楊浦商場在2020年3月開店，是宜家在中國的首家小型商場。當時爲了更好融入當地，宜家楊浦店特意增加了很多親子元素，而且，它是作爲宜家探索新商場模式的首個項目，但開業僅2年就關閉了。關於宜家門店關閉的原因，宜家官方解釋是“面對日趨複雜的零售市場，以及數字化和疫情等因素帶來的消費者行爲轉變，宜家中國不斷審視、評估和顧客需求，在必要時轉型、關閉或新增業務單元和渠道，並探索各類創新的顧客觸點模式。”公開資料顯示，宜家集團IKEA International Group宜家家居於1943年創建，宜家集團是瑞典傢俱賣場。 IKEA發展穩健而迅速，在60年的時間裏，發展到在全球共有240家連鎖商店，分佈在43個國家，僱傭員工7萬多名。2003財年度IKEA獲取了110億歐元的銷售收入和超過11億歐元的淨利潤，成爲全球最大的家居用品零售商。大部分的門市位於歐洲，其他的則位於美國、加拿大、亞洲和澳洲。每年印刷量高達一億本的IKEA商品目錄中，收錄有大約12000件的商品，號稱是除了聖經之外最被廣爲散佈的書籍。1998年，宜家進入中國市場。首店落子上海徐家彙。彼時，國內同行還以“大棚式”的市場業態爲主，買傢俱到菱方圓、十六鋪，買燈具到柳林路，買建材到宜山路……兜兜轉轉花上幾個雙休日。而有了宜家，傢俱家居不僅一站式購齊，購物","text":"在中國家居市場上，宜家一直都是大家關注的焦點。作爲來自北歐的著名家居企業，宜家曾經一度是中國的網紅店，很多宜家都是門庭若市，甚至需要排隊，然而就在最近宜家卻出現了比較罕見的連續關店現象。2022年4月1日，貴陽唯一的宜家門店關閉。宜家貴陽店從2019年10月營業，截止到今年4月1日營業時間不超過3年。2022年6月13日，宜家中國諮詢中心在其微信公衆號上發佈：“宜家中國對楊浦商場的長期可行性進行了綜合分析，並考慮從7月初開始，不再保留其作爲上海顧客觸點矩陣的一部分”。宜家上海楊浦商場在2020年3月開店，是宜家在中國的首家小型商場。當時爲了更好融入當地，宜家楊浦店特意增加了很多親子元素，而且，它是作爲宜家探索新商場模式的首個項目，但開業僅2年就關閉了。關於宜家門店關閉的原因，宜家官方解釋是“面對日趨複雜的零售市場，以及數字化和疫情等因素帶來的消費者行爲轉變，宜家中國不斷審視、評估和顧客需求，在必要時轉型、關閉或新增業務單元和渠道，並探索各類創新的顧客觸點模式。”公開資料顯示，宜家集團IKEA International Group宜家家居於1943年創建，宜家集團是瑞典傢俱賣場。 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