A lot of people start buying ETFs with one question in mind: which one makes more money? Then they fall into the usual loop. Broad market ETFs feel safer. Dividend ETFs look especially attractive after the last couple of years. They go back and forth, compare charts, hesitate, and end up doing nothing. But the real mistake usually happens at the very beginning. The real question is not whether dividend ETFs are “better” than broad market ETFs, or which one will always deliver higher returns. The real question is: what kind of return are you actually trying to earn? When you buy a broad market ETF, you are basically buying long-term economic growth. You believe the economy keeps expanding, great companies keep getting bigger, weak companies eventually get pushed out, and the index keeps ren