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下雨好开心
2021-07-21
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Xu Xin, the "Queen of Venture Capital," has just invested in three science and engineering men.
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15:18","market":"sh","language":"zh","title":"Xu Xin, the \"Queen of Venture Capital,\" has just invested in three science and engineering men.","url":"https://stock-news.laohu8.com/highlight/detail?id=1197545245","media":"投资界","summary":"又一只出海独角兽诞生了。","content":"<p>Author/Zhou Jiali</p><p>Another unicorn going global has been born.</p><p>According to investment sources, PatPat, a children's clothing DTC brand, announced this week the completion of a $510 million Series C and Series D financing round, setting a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry. With this, PatPat has officially joined the ranks of unicorns. This time, the investor lineup is impressive—including Xu Xin's Today Capital, General Atlantic Capital, and CDH Investments.<a href=\"https://laohu8.com/S/SHI.UK\">say</a>Haina Asia, Yingce Capital, DST Global, and GGV Capital are among the well-known VC/PE firms present.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and engineering alumni. In 2011, Wang Can, a graduate of Carnegie Mellon University, resigned from Oracle.<a href=\"https://laohu8.com/S/ORCL\">Oracle bone script</a>His job as chief engineer at Silicon Valley headquarters marked the beginning of his first entrepreneurial venture: selling domestic animated films abroad. Three years later, as a new father, he found that the selection of maternal and infant products in the United States was limited and it was difficult to buy a variety of maternal and infant products from China. So he brought in two university alumni, Gao Can and Hu Meng, and together they founded PatPat, a B2C export maternal and infant e-commerce platform. In just seven years, PatPat has become the world's largest and fastest-growing children's clothing DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this sector is beginning to explode. There's also a behemoth here—SheIn. Originating in Nanjing, SheIn has become the most installed Chinese shopping APP on American phones, with annual revenue exceeding $10 billion. As a well-known VC judged: \"The red ocean of consumption that cannot be invested in domestically is precisely the blue ocean of going global.\" Now, investors are flocking to Shenzhen in search of the next overseas unicorn.</p><p><b>Another unicorn is born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin and Sequoia Capital both invested.</b></p><p>The largest single financing round for cross-border e-commerce has been announced.</p><p>According to investment sources, on July 19, PatPat, the world's largest children's clothing DTC brand, announced the completion of a $510 million Series C and Series D financing round. Among them, the Series C financing was jointly led by Today Capital, General Atlantic Capital, and CDH Investments, with follow-on investments from SIG Haina Asia, Ocean Link, and Yingce Capital. The Series D financing was led by DST Global, with participation from General Atlantic, Ocean Link, GGV Capital, and others.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing and is backed by well-known investment institutions such as IDG Capital, SIG Haina Asia, Sequoia China, and Frees Capital, boasting a formidable shareholder lineup. To date, PatPat has set a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry, officially entering the ranks of internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today Capital bet on PatPat in its Series C round. Xu Xin, the helmsman, said: \"People who disrupt the industry are usually laymen. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing. However, they solved the biggest pain point in the clothing industry through algorithms. That is, the boss worked hard for a year and all the money he earned turned into inventory because they did not know how to accurately predict user needs. PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient for a long time, is very persistent, and has a craftsmanship spirit. \"He spends every day in the factory, turning himself into a 'factory guy'. Through digital transformation, he managed to double orders in seven days, which greatly improved efficiency.\"</p><p>General Atlantic followed suit in PatPat's Series C and D funding rounds. Zhang Chi, Managing Director and Head of China, believes that the cross-border e-commerce industry is currently facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand rooted in the local market and directly reaching overseas consumers, provides overseas buyers with unique product value by combining its insight into the needs of overseas buyers with the digital transformation of China's domestic supply chain.</p><p>Since its initial investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's continuously enhanced supply chain and brand power, and look forward to PatPat continuing to strive to become a leading global children's clothing brand,\" said Gong Ting, Managing Director and Lead Partner of SIG Haina Asia.</p><p>IDG Capital was PatPat's first institutional investor and has been with it for many years. At its inception in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its investment and support in its Series A and B funding rounds. “We were among the first investment institutions to invest in and support PatPat, and we have been with them for many years. PatPat has always been able to do the right thing in a relatively volatile environment, providing consumers with better and more reassuring products,” said the partner alliance.</p><p><b>Three male science and engineering alumni went overseas to sell children's clothing and built a unicorn in 7 years</b></p><p>Three male science and engineering alumni joined forces to create this magical company.</p><p>In 2011, Wang Can resigned from his job as chief engineer at Oracle's Silicon Valley headquarters and returned to China to start his first business—selling domestic animated films abroad. In his first entrepreneurial venture, Wang Can did a great job, selling more than 150 domestic animated films with overseas distribution rights, with annual sales exceeding 10 million RMB. It was through this entrepreneurial experience that Wang Can accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who had just become a father, experienced the pain point firsthand: the choice of maternal and baby products in the United States was very limited, and there was no Chinese children's clothing brand on the market that European and American users knew about or had a very deep impression of. \"Cut out the middlemen and sell the toys, maternal and baby products, etc. produced in the factory directly to American mothers, which makes a lot of profit,\" Wang Can began to calculate.</p><p>A huge opportunity lay before Wang Can. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng. Gao Can was also Wang Can's old colleague at Oracle. The three of them formed a team and quickly conducted in-depth research on the US maternal and infant market, observing the comments left by European and American consumers when purchasing maternal and infant products on shopping platforms. They found that consumer feedback on Chinese maternal and infant products was not very good, and low prices, inferior quality, plagiarism, and infringement seemed to have become labels for Chinese goods.</p><p>This greatly inspired the three young people with technical backgrounds, who took the opportunity to set their sights on the \"big cake\" of the US maternal and baby products market, and PatPat was born. In terms of target audience, PatPat focuses on low- and middle-income families in Europe and America, and adopts a mobile flash sale model.<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The 30% price offers young mothers more trendy and stylish maternity and baby products. Behind this, PatPat has a secretive team specifically responsible for product selection, observing market demand in the United States, and analyzing the trendiest colors and styles, all in order to win the hearts of young American mothers.</p><p>To mitigate risks and reduce costs, PatPat has also established three rules for product selection: a gross profit margin of over 50%, logistics costs controlled within a reasonable ratio, and compliance with PatPat's quality inspection standards. Within these rules, we should provide as many maternal and infant products as possible. \"Make mothers feel like they're shopping and increase user stickiness.\"</p><p>Having sold animated films overseas and witnessed many overseas brands fail due to their lack of packaging, Wang Can deeply understands the importance of product packaging and brand building. To this end, PatPat assembled a professional team to design and localize the product packaging and copywriting in a European and American style, even down to the conversion of measurement units in the instruction manual, to ensure that every product is \"American\". \"Make PatPat look less like a cross-border e-commerce platform and more like an American e-commerce platform,\" Wang Can once said.</p><p>In September 2015, rising star PatPat was pushed to...<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The App Store homepage surprised and delighted the three founders. Encouragingly, this round of push notifications has brought PatPat a new wave of user and order growth, with daily orders reaching 10,000. Surprisingly, the surge in orders could lead to the collapse of the entire supply chain. Wang Can later admitted, \"When we started our business, we encountered a lot of blood and tears. Many problems stemmed from our Chinese supply chain. Since 2015, we have been scammed by countless suppliers and warehouses.\"</p><p>Having weathered the hardships on the supply chain side, PatPat turned its attention in 2016 and began to deepen its cultivation of China's supply chain, successively establishing offices in Shenzhen, Guangzhou, Hangzhou and Foshan, and its performance has improved by leaps and bounds. According to multiple authoritative market research results, PatPat ranks first in user recommendation index among all children's clothing brands in the United States, capturing a large number of American consumer fans. In addition, PatPat now has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world, making it the world's largest and fastest-growing children's clothing DTC brand.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret to PatPat's rise through six keywords: quality, logistics, customer service, cost-effectiveness, product design, and product display. In the eyes of its leader, Wang Can, PatPat's journey to where it is today can be described as a journey of self-cultivation. \"To start a business, you have to be thick-skinned. Face is not important; what matters is how to do things well. And don't leave yourself any way out.\"</p><p><b>Cross-border e-commerce booms: 8 billion yuan inflows in the first half of the year, with VCs flocking to Shenzhen to find projects.</b></p><p>The current list of investment hotspots is dominated by topics related to \"cross-border\" investment.</p><p>Data shows that in the first half of 2021, there were nearly 30 financing events in the primary market in the cross-border e-commerce sector, with a total financing amount of 7.8 billion yuan, which is more than three times that of the same period last year. The influx of investors includes institutions such as Sequoia China, Challenger Capital, Plum Blossom Ventures, and CMC Capital, as well as...<a href=\"https://laohu8.com/S/00700\">Tencent</a>Alibaba<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for internet giants.</p><p>In this blue ocean market, SheIn is arguably the most popular player. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial entrepreneurial venture was a cross-border wedding dress business. It wasn't until 2012 that he focused on SheInside.com, specializing in fast fashion cross-border women's wear. Three years later, SheInside officially changed its name to SheIn, thus embarking on a mysterious overseas journey. After years of development, the true nature of this company has finally been revealed – in 2020, SheIn's revenue reached nearly US$10 billion (approximately over RMB 60 billion), marking the eighth consecutive year that SheIn's revenue has grown by over 100%.</p><p>Today, this behemoth has gathered well-known VC/PE institutions such as Jifu Asia, IDG Capital, Greenwoods Investment, Sequoia China, Tiger Global, and Shunwei Capital. There's another legend in the e-commerce world: a well-known VC investor became a legend in one fell swoop by acquiring SheIn early on. However, the fierce competition for SheIn continues, with investors scrambling to find it. Rumors suggest that its valuation has exceeded 300 billion yuan this year and that it may be heading towards an IPO.</p><p>Another star cross-border e-commerce company, Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>It is also a powerful player in cross-border e-commerce that has transformed from ordinary wholesale foreign trade into research and development and sales. This is an overseas brand that mainly sells digital peripherals such as power banks, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013 and achieved sales of 1.3 billion yuan two years later, becoming the hidden champion of charging accessory brands in the markets of the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovations' stock price has doubled, with a market capitalization of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking IPOs poured in. A few days ago, Zibuyu, one of China's largest cross-border e-commerce companies, submitted its listing application to the Hong Kong Stock Exchange. Rarely, in the two days that Zibuyu submitted its IPO application, two other cross-border e-commerce companies, DHgate and Zhiou Technology, also took steps towards IPOs. It is foreseeable that a wave of cross-border e-commerce IPOs is about to hit.</p><p>Why has cross-border e-commerce suddenly become so popular? This is an area with enormous potential. According to the \"2020 Cross-border Export E-commerce Industry White Paper\", my country's cross-border e-commerce imports and exports reached 1.69 trillion yuan in 2020, of which exports accounted for 1.12 trillion yuan, accounting for nearly 70%, representing a year-on-year increase of over 40%. In addition, data disclosed by the State Post Bureau also shows that by the end of 2020, parcels sent from China accounted for more than 60% of all cross-border e-commerce parcels worldwide, which once again proves the booming cross-border e-commerce industry in China.</p><p>This, of course, cannot be separated from the support of national policies. Recently, the General Office of the State Council officially issued a document to accelerate the development of new foreign trade models and business formats, in which cross-border e-commerce has received multifaceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs should be carried out steadily. The regulatory model for cross-border e-commerce enterprise-to-enterprise (B2B) direct exports and overseas warehouses for cross-border e-commerce exports should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also require increased financial support and encourage eligible new foreign trade business formats and models to raise funds through listing, bond issuance, and other means.</p><p>With the birth of a boom, China's cross-border e-commerce has ushered in its best window of opportunity, and a wave of overseas expansion is sweeping in. More than one consumer investor has told the investment community frankly that going global and cross-border e-commerce are among the investment opportunities that cannot be missed in the future, and Shenzhen, the \"home base for going global,\" has become one of their most popular business trip destinations. With fierce competition, another story of overseas e-commerce is unfolding.</p>","source":"tzj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Xu Xin, the \"Queen of Venture Capital,\" has just invested in three science and engineering men.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nXu Xin, the \"Queen of Venture Capital,\" has just invested in three science and engineering men.\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">投资界</strong><span class=\"h-time small\">2021-07-21 15:18</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Author/Zhou Jiali</p><p>Another unicorn going global has been born.</p><p>According to investment sources, PatPat, a children's clothing DTC brand, announced this week the completion of a $510 million Series C and Series D financing round, setting a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry. With this, PatPat has officially joined the ranks of unicorns. This time, the investor lineup is impressive—including Xu Xin's Today Capital, General Atlantic Capital, and CDH Investments.<a href=\"https://laohu8.com/S/SHI.UK\">say</a>Haina Asia, Yingce Capital, DST Global, and GGV Capital are among the well-known VC/PE firms present.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and engineering alumni. In 2011, Wang Can, a graduate of Carnegie Mellon University, resigned from Oracle.<a href=\"https://laohu8.com/S/ORCL\">Oracle bone script</a>His job as chief engineer at Silicon Valley headquarters marked the beginning of his first entrepreneurial venture: selling domestic animated films abroad. Three years later, as a new father, he found that the selection of maternal and infant products in the United States was limited and it was difficult to buy a variety of maternal and infant products from China. So he brought in two university alumni, Gao Can and Hu Meng, and together they founded PatPat, a B2C export maternal and infant e-commerce platform. In just seven years, PatPat has become the world's largest and fastest-growing children's clothing DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this sector is beginning to explode. There's also a behemoth here—SheIn. Originating in Nanjing, SheIn has become the most installed Chinese shopping APP on American phones, with annual revenue exceeding $10 billion. As a well-known VC judged: \"The red ocean of consumption that cannot be invested in domestically is precisely the blue ocean of going global.\" Now, investors are flocking to Shenzhen in search of the next overseas unicorn.</p><p><b>Another unicorn is born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin and Sequoia Capital both invested.</b></p><p>The largest single financing round for cross-border e-commerce has been announced.</p><p>According to investment sources, on July 19, PatPat, the world's largest children's clothing DTC brand, announced the completion of a $510 million Series C and Series D financing round. Among them, the Series C financing was jointly led by Today Capital, General Atlantic Capital, and CDH Investments, with follow-on investments from SIG Haina Asia, Ocean Link, and Yingce Capital. The Series D financing was led by DST Global, with participation from General Atlantic, Ocean Link, GGV Capital, and others.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing and is backed by well-known investment institutions such as IDG Capital, SIG Haina Asia, Sequoia China, and Frees Capital, boasting a formidable shareholder lineup. To date, PatPat has set a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry, officially entering the ranks of internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today Capital bet on PatPat in its Series C round. Xu Xin, the helmsman, said: \"People who disrupt the industry are usually laymen. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing. However, they solved the biggest pain point in the clothing industry through algorithms. That is, the boss worked hard for a year and all the money he earned turned into inventory because they did not know how to accurately predict user needs. PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient for a long time, is very persistent, and has a craftsmanship spirit. \"He spends every day in the factory, turning himself into a 'factory guy'. Through digital transformation, he managed to double orders in seven days, which greatly improved efficiency.\"</p><p>General Atlantic followed suit in PatPat's Series C and D funding rounds. Zhang Chi, Managing Director and Head of China, believes that the cross-border e-commerce industry is currently facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand rooted in the local market and directly reaching overseas consumers, provides overseas buyers with unique product value by combining its insight into the needs of overseas buyers with the digital transformation of China's domestic supply chain.</p><p>Since its initial investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's continuously enhanced supply chain and brand power, and look forward to PatPat continuing to strive to become a leading global children's clothing brand,\" said Gong Ting, Managing Director and Lead Partner of SIG Haina Asia.</p><p>IDG Capital was PatPat's first institutional investor and has been with it for many years. At its inception in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its investment and support in its Series A and B funding rounds. “We were among the first investment institutions to invest in and support PatPat, and we have been with them for many years. PatPat has always been able to do the right thing in a relatively volatile environment, providing consumers with better and more reassuring products,” said the partner alliance.</p><p><b>Three male science and engineering alumni went overseas to sell children's clothing and built a unicorn in 7 years</b></p><p>Three male science and engineering alumni joined forces to create this magical company.</p><p>In 2011, Wang Can resigned from his job as chief engineer at Oracle's Silicon Valley headquarters and returned to China to start his first business—selling domestic animated films abroad. In his first entrepreneurial venture, Wang Can did a great job, selling more than 150 domestic animated films with overseas distribution rights, with annual sales exceeding 10 million RMB. It was through this entrepreneurial experience that Wang Can accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who had just become a father, experienced the pain point firsthand: the choice of maternal and baby products in the United States was very limited, and there was no Chinese children's clothing brand on the market that European and American users knew about or had a very deep impression of. \"Cut out the middlemen and sell the toys, maternal and baby products, etc. produced in the factory directly to American mothers, which makes a lot of profit,\" Wang Can began to calculate.</p><p>A huge opportunity lay before Wang Can. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng. Gao Can was also Wang Can's old colleague at Oracle. The three of them formed a team and quickly conducted in-depth research on the US maternal and infant market, observing the comments left by European and American consumers when purchasing maternal and infant products on shopping platforms. They found that consumer feedback on Chinese maternal and infant products was not very good, and low prices, inferior quality, plagiarism, and infringement seemed to have become labels for Chinese goods.</p><p>This greatly inspired the three young people with technical backgrounds, who took the opportunity to set their sights on the \"big cake\" of the US maternal and baby products market, and PatPat was born. In terms of target audience, PatPat focuses on low- and middle-income families in Europe and America, and adopts a mobile flash sale model.<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The 30% price offers young mothers more trendy and stylish maternity and baby products. Behind this, PatPat has a secretive team specifically responsible for product selection, observing market demand in the United States, and analyzing the trendiest colors and styles, all in order to win the hearts of young American mothers.</p><p>To mitigate risks and reduce costs, PatPat has also established three rules for product selection: a gross profit margin of over 50%, logistics costs controlled within a reasonable ratio, and compliance with PatPat's quality inspection standards. Within these rules, we should provide as many maternal and infant products as possible. \"Make mothers feel like they're shopping and increase user stickiness.\"</p><p>Having sold animated films overseas and witnessed many overseas brands fail due to their lack of packaging, Wang Can deeply understands the importance of product packaging and brand building. To this end, PatPat assembled a professional team to design and localize the product packaging and copywriting in a European and American style, even down to the conversion of measurement units in the instruction manual, to ensure that every product is \"American\". \"Make PatPat look less like a cross-border e-commerce platform and more like an American e-commerce platform,\" Wang Can once said.</p><p>In September 2015, rising star PatPat was pushed to...<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The App Store homepage surprised and delighted the three founders. Encouragingly, this round of push notifications has brought PatPat a new wave of user and order growth, with daily orders reaching 10,000. Surprisingly, the surge in orders could lead to the collapse of the entire supply chain. Wang Can later admitted, \"When we started our business, we encountered a lot of blood and tears. Many problems stemmed from our Chinese supply chain. Since 2015, we have been scammed by countless suppliers and warehouses.\"</p><p>Having weathered the hardships on the supply chain side, PatPat turned its attention in 2016 and began to deepen its cultivation of China's supply chain, successively establishing offices in Shenzhen, Guangzhou, Hangzhou and Foshan, and its performance has improved by leaps and bounds. According to multiple authoritative market research results, PatPat ranks first in user recommendation index among all children's clothing brands in the United States, capturing a large number of American consumer fans. In addition, PatPat now has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world, making it the world's largest and fastest-growing children's clothing DTC brand.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret to PatPat's rise through six keywords: quality, logistics, customer service, cost-effectiveness, product design, and product display. In the eyes of its leader, Wang Can, PatPat's journey to where it is today can be described as a journey of self-cultivation. \"To start a business, you have to be thick-skinned. Face is not important; what matters is how to do things well. And don't leave yourself any way out.\"</p><p><b>Cross-border e-commerce booms: 8 billion yuan inflows in the first half of the year, with VCs flocking to Shenzhen to find projects.</b></p><p>The current list of investment hotspots is dominated by topics related to \"cross-border\" investment.</p><p>Data shows that in the first half of 2021, there were nearly 30 financing events in the primary market in the cross-border e-commerce sector, with a total financing amount of 7.8 billion yuan, which is more than three times that of the same period last year. The influx of investors includes institutions such as Sequoia China, Challenger Capital, Plum Blossom Ventures, and CMC Capital, as well as...<a href=\"https://laohu8.com/S/00700\">Tencent</a>Alibaba<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for internet giants.</p><p>In this blue ocean market, SheIn is arguably the most popular player. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial entrepreneurial venture was a cross-border wedding dress business. It wasn't until 2012 that he focused on SheInside.com, specializing in fast fashion cross-border women's wear. Three years later, SheInside officially changed its name to SheIn, thus embarking on a mysterious overseas journey. After years of development, the true nature of this company has finally been revealed – in 2020, SheIn's revenue reached nearly US$10 billion (approximately over RMB 60 billion), marking the eighth consecutive year that SheIn's revenue has grown by over 100%.</p><p>Today, this behemoth has gathered well-known VC/PE institutions such as Jifu Asia, IDG Capital, Greenwoods Investment, Sequoia China, Tiger Global, and Shunwei Capital. There's another legend in the e-commerce world: a well-known VC investor became a legend in one fell swoop by acquiring SheIn early on. However, the fierce competition for SheIn continues, with investors scrambling to find it. Rumors suggest that its valuation has exceeded 300 billion yuan this year and that it may be heading towards an IPO.</p><p>Another star cross-border e-commerce company, Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>It is also a powerful player in cross-border e-commerce that has transformed from ordinary wholesale foreign trade into research and development and sales. This is an overseas brand that mainly sells digital peripherals such as power banks, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013 and achieved sales of 1.3 billion yuan two years later, becoming the hidden champion of charging accessory brands in the markets of the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovations' stock price has doubled, with a market capitalization of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking IPOs poured in. A few days ago, Zibuyu, one of China's largest cross-border e-commerce companies, submitted its listing application to the Hong Kong Stock Exchange. Rarely, in the two days that Zibuyu submitted its IPO application, two other cross-border e-commerce companies, DHgate and Zhiou Technology, also took steps towards IPOs. It is foreseeable that a wave of cross-border e-commerce IPOs is about to hit.</p><p>Why has cross-border e-commerce suddenly become so popular? This is an area with enormous potential. According to the \"2020 Cross-border Export E-commerce Industry White Paper\", my country's cross-border e-commerce imports and exports reached 1.69 trillion yuan in 2020, of which exports accounted for 1.12 trillion yuan, accounting for nearly 70%, representing a year-on-year increase of over 40%. In addition, data disclosed by the State Post Bureau also shows that by the end of 2020, parcels sent from China accounted for more than 60% of all cross-border e-commerce parcels worldwide, which once again proves the booming cross-border e-commerce industry in China.</p><p>This, of course, cannot be separated from the support of national policies. Recently, the General Office of the State Council officially issued a document to accelerate the development of new foreign trade models and business formats, in which cross-border e-commerce has received multifaceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs should be carried out steadily. The regulatory model for cross-border e-commerce enterprise-to-enterprise (B2B) direct exports and overseas warehouses for cross-border e-commerce exports should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also require increased financial support and encourage eligible new foreign trade business formats and models to raise funds through listing, bond issuance, and other means.</p><p>With the birth of a boom, China's cross-border e-commerce has ushered in its best window of opportunity, and a wave of overseas expansion is sweeping in. More than one consumer investor has told the investment community frankly that going global and cross-border e-commerce are among the investment opportunities that cannot be missed in the future, and Shenzhen, the \"home base for going global,\" has become one of their most popular business trip destinations. With fierce competition, another story of overseas e-commerce is unfolding.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg\">投资界</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8d3f4cdb65c3e4d1980388cad0ebb69e","relate_stocks":{},"source_url":"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1197545245","content_text":"作者／周佳丽\n又一只出海独角兽诞生了。\n投资界获悉，童装DTC品牌PatPat本周宣布完成5.1亿美元C轮和D轮系列融资，刷新了国内跨境电商行业已披露的最大单笔融资金额记录。至此，PatPat正式跻身独角兽行列。这一次投资方阵容豪华——出现了徐新掌舵的今日资本、泛大西洋资本、鼎晖百孚、SIG海纳亚洲、渶策资本、DST Global、GGV纪源资本一众知名VC/PE的身影。\n你可能还没听说过PatPat，这是一家由三位理工男校友创办的童装出海品牌。2011年，毕业于卡耐基梅隆大学的王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，开始了人生里的第一次创业：把国产动画片卖到国外。3年后，初为人父的他发现美国的母婴产品选择有限，很难买到中国多样性的母婴用品，于是拉来了两位大学校友高灿、胡萌，一起创办了B2C出口母婴类电商平台PatPat。7年时间，PatPat成为了全球最大、增长最快的童装DTC品牌。\n\nPatPat只不过是跨境电商热潮下的一缕缩影，眼前这条赛道正隐隐爆发。这里还有一只巨无霸——SheIn。起家于南京，SheIn已经成为美国人手机里安装最多的竟是一款中国购物APP，一年营收超100亿美元。正如某知名VC所判断的那样：“国内不能投资的消费红海领域，恰恰是出海的蓝海领域。”现在，投资人们正扎堆奔赴深圳，寻找下一个出海独角兽。\n又一独角兽诞生：云集VC/PE，徐新红杉都投了\n跨境电商最大单笔融资出炉。\n投资界获悉，7月19日，全球最大童装DTC品牌PatPat宣布完成5.1亿美金C轮系列、D轮系列融资。其中，C轮系列融资由今日资本、泛大西洋资本（General Atlantic）、鼎晖百孚联合领投，SIG海纳亚洲、Ocean Link、渶策资本等跟投；D轮系列融资由DST Global领投，泛大西洋资本（General Atlantic）、Ocean Link、GGV纪源资本等跟投。\n成立于2014年，PatPat已经完成了多轮融资，身后还潜伏着包括IDG资本、SIG海纳亚洲、红杉中国、峰瑞资本等知名投资机构，股东阵容堪称豪华。截至目前，PatPat已刷新国内跨境电商行业已披露的最大单笔融资金额，正式进入互联网独角兽行列。\n一家出海卖童装的，为何如此受资本追捧？今日资本在C轮出手押注PatPat，掌舵人徐新表示：“颠覆行业的人通常都是外行，PatPat的三位创始人是卡内基梅隆学计算机的理工男，完全没有做服装的经验，但是他们通过算法，解决了服装行业最大的痛点——那就是老板辛辛苦苦干了一年，赚的钱都变成了存货，原因是他们不知道怎样精准预测用户需求，而PatPat通过算法和数字化运营解决了这个问题。”\n更让这位“风投女王”看好的是PatPat掌门人王灿。在徐新看来，王灿是一位长期有耐心，非常执着、有工匠精神的企业家，“他天天泡在工厂里，把自己变成了‘工厂小哥’，硬是通过数字化改造，做到七天翻单，大大提高了效率。”\n泛大西洋资本 (General Atlantic)接连跟投了PatPat的C轮和D轮融资。董事总经理兼中国区负责人张弛认为，当下跨境电商行业正面临时代给予的发展大机遇，这其中，PatPat作为一家扎根本土，直达海外消费者的跨境电商品牌，通过将其对海外买家的需求洞察以及对中国本土供应链的数智化改造结合起来，为海外买家提供了独特的产品价值。\n自2017年首次投资PatPat以来，SIG海纳亚洲已经连续四次加码，“我们对团队极强的数据驱动运营，以及公司不断增强的供应链、品牌力充分认可，期待PatPat继续努力成为全球领先的童装品牌。”SIG海纳亚洲董事总经理、主管合伙人龚挺如是说。\nIDG资本是PatPat的第一个机构投资方，相伴多年。在2014年创始之初，PatPat就获得了来自IDG资本数百万美元的天使轮投资，此后在其A、B轮融资中，IDG资本也持续加码陪伴支持。“我们是最早投资支持PatPat的投资机构，相伴多年。PatPat一直能在比较浮躁的环境中坚持做正确的事，把更好、让人更放心的商品提供给消费者。”合伙人连盟表示。\n三位理工男校友，出海卖童装，7年做出一个独角兽\n三位理工男校友联手创造了这家神奇公司。\n2011年，王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，回到国内开始了人生里的第一次创业——把国产动画片卖到国外去。首次创业，王灿做得有声有色，曾卖出超150部有海外发行版权的国产动画片，年销售额突破千万元人民币。正是这段创业经历，王灿积累下塑造出海品牌的经验。\n3年后，刚刚当上爸爸的王灿体会到切身痛点：美国的母婴产品选择很有限，市场上也还未出现一个让欧美用户了解或有非常深刻印象的中国童装品牌，“砍掉中间商，把工厂生产的玩具、母婴用品等直接卖给美国妈妈，其中利润不菲”，王灿开始演算着。\n一个巨大的机会摆在王灿眼前。很快，他找来了两位卡耐基梅隆大学的校友：高灿、胡萌，其中高灿还是王灿在甲骨文的老同事。三人成团，迅速对美国母婴市场展开了深度调研，观察欧美消费者在购物平台上购买母婴产品的留言评论。他们发现，消费者对中国母婴类产品反馈并不是很好，低价、劣质、抄袭、侵权等似乎已经成为中国商品的标签。\n这让三位技术出身的年轻人大受鼓舞，顺势瞄准美国母婴用品市场这块“大蛋糕”，PatPat由此诞生。在人群定位上，PatPat以欧美中低等收入和年轻家庭作为突破口，并采取是移动端闪购模式，以亚马逊30%的价格为年轻妈妈提供更加潮流、有设计感的母婴用品。在这背后，PatPat还有一支隐秘队伍，他们专门负责选品，观察美国的市场需求、分析时下最潮流的颜色、款式等，只为赢得美国年轻妈妈的心智。\n为了规避风险、降低成本，PatPat在选品上还制定了三条规则：毛利率在50%以上、物流成本控制在合理的比例内、符合PatPat的质检标准。在这些规则之内，尽可能多地提供品类丰富的母婴类产品。“让妈妈们有种在逛街的感觉，提升用户粘性。”\n出海卖过动画片，也见过不少出海品牌因不会包装而折戟海外，王灿深知产品包装和品牌塑造的重要性。为此，PatPat组建了一支专业团队，对产品包装和文案进行欧美化设计和本土化润色，甚至细化到说明书上的度量单位转换，确保每一件产品都“美国化”。“让PatPat看起来不像是跨境电商，更像是美国的电商。”王灿曾如是说。\n2015年9月，新起之秀PatPat被推到了苹果App Store的首页，这让三位创始人又惊又喜。喜的是，这波推送为PatPat带来新一波的用户和订单量增长，日订单量达到10000单；惊的是，订单量猛增或将导致整个供应链的崩溃。王灿此后也曾坦言，“开始创业的时候，我们遇到了很多血泪史，很多问题出在我们的中国供应链上，从2015年开始被无数的供应商和仓库坑过。”\n走过供应链端的坎坷，2016年PatPat转过头来开始深耕中国供应链，相继在深圳、广州、杭州、佛山设立办公室，业绩突飞猛进。据多项权威市场调研结果显示，PatPat在美国所有童装品牌中，用户推荐指数排名第一，虏获了大批美国消费者粉丝。此外，如今的PatPat还在旧金山、洛杉矶、都柏林、马尼拉、伦敦等地设有分支机构，用户覆盖全球100多个国家和地区，是全球最大、增长最快的童装DTC品牌。\n为什么PatPat能脱颖而出？联合创始人高灿通过六个关键词透出了PatPat的崛起秘诀：质量、物流、客服、性价比、产品设计、产品展示。而在掌舵者王灿眼里，PatPat走到今天堪称一场修行，“为了创业，脸皮要厚，面子这个东西不重要，重要的是怎么把事做好。而且，不要给自己留任何后路”。\n跨境电商大爆发：上半年涌入80亿，VC都去深圳找项目\n当下的投资热点名单里，和“跨境”有关的话题占了大半。\n有数据显示，2021年上半年，一级市场在跨境电商领域的融资事件近30起，融资总金额达78亿元，是去年同期的3倍之多；涌入的投资方包括红杉中国、挑战者资本、梅花创投、CMC资本等投资机构，还有腾讯、阿里、京东、百度等互联网巨头。\n在这片蓝海里，SheIn堪称当红存在。2007年，从青岛科技大学毕业的许仰天来到南京，最初的创业是做婚纱跨境生意，直至2012年才以SheInside.com为主体专攻快时尚跨境女装。3年后，SheInside正式更名为SheIn，自此开启了神秘的境外狂奔之旅。多年发展，这家公司的庐山真面目也终于被揭晓——2020年SheIn营收近100亿美元（约合人民币超600亿元），这是SheIn连续第8年营收超100%增长。\n如今，这一巨无霸的身后已经集结了包括集富亚洲、IDG资本、景林投资、红杉中国、Tiger Global、顺为资本等知名VC/PE机构。电商圈还有一个传说：某知名VC投资人，凭借着早早捕获了SheIn，一战封神。然而争抢SheIn的热潮仍在持续，一众投资人们为之挤破了脑袋，传言称其今年估值已经超3000亿元，或将奔赴IPO敲钟。\n另一跨境电商明星企业——Anker（安克创新），也是从普通批发外贸转型研发和销售的跨境电商有力玩家。这是一家主要卖移动电源、充电器、蓝牙外设等数码周边的出海品牌，2013年开始涉足定制化生产，两年后便收获13亿元的销量成绩，成为美国、欧洲、日本等国家市场充电配件品牌的隐形冠军。自去年上市以来，安克创新股价已经翻倍，市值近600亿元。\n进入2021年，跨境电商们寻求上市的消息纷至沓来。前几天，中国最大的跨境电商公司之一——子不语刚刚向港交所递交上市申请。罕见的是，在子不语递表冲刺IPO的两天里，还有敦煌网、致欧科技两家跨境电商公司迈出IPO步伐。可以预见，一波跨境电商IPO潮即将杀到。\n跨境电商为何突然这么火？这是一个拥有巨大潜力的领域。根据《2020跨境出口电商行业白皮书》显示，2020年我国跨境电商进出口1.69万亿元，其中出口1.12万亿元，占比接近七成，同比增长超过40%。另外，国家邮政局披露的数据也显示，截至2020年底，在全球所有跨境电商包裹中，从中国发出的包裹占比超过60%，再一次从侧面证明了国内跨境电商行业的火热程度。\n这当然也离不开国家政策的支持。日前，国务院办公厅正式发文加快发展外贸新模式新业态，这其中跨境电商获得了多方位的政策支持。《关于加快发展外贸新业态新模式的意见》（下称：《意见》）中明确指出稳步开展跨境电商零售进口药品试点工作。在全国适用跨境电商企业对企业（B2B）直接出口、跨境电商出口海外仓监管模式，完善配套政策。\n与此同时，《意见》还要求加大金融支持力度，鼓励符合条件的外贸新业态新模式企业通过上市、发行债券等方式进行融资。\n风口诞生，中国跨境电商迎来最佳窗口期，出海潮也席卷而来。不止一位消费投资人曾向投资界直言：出海和跨境电商是接下来不可错过的投资机遇之一，“出海大本营”深圳已经成为他们最热门出差地之一。群雄逐鹿，又一场海外电商故事开始上演了。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":822,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":176964115,"gmtCreate":1626855457337,"gmtModify":1703479349916,"author":{"id":"3558247145419247","authorId":"3558247145419247","name":"下雨好开心","avatar":"https://static.tigerbbs.com/41997c4be574d71324090e6bd3eca809","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3558247145419247","authorIdStr":"3558247145419247"},"themes":[],"title":"","htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/176964115","repostId":"1197545245","repostType":4,"repost":{"id":"1197545245","kind":"news","pubTimestamp":1626851938,"share":"https://ttm.financial/m/news/1197545245?lang=en_US&edition=fundamental","pubTime":"2021-07-21 15:18","market":"sh","language":"zh","title":"Xu Xin, the \"Queen of Venture Capital,\" has just invested in three science and engineering men.","url":"https://stock-news.laohu8.com/highlight/detail?id=1197545245","media":"投资界","summary":"又一只出海独角兽诞生了。","content":"<p>Author/Zhou Jiali</p><p>Another unicorn going global has been born.</p><p>According to investment sources, PatPat, a children's clothing DTC brand, announced this week the completion of a $510 million Series C and Series D financing round, setting a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry. With this, PatPat has officially joined the ranks of unicorns. This time, the investor lineup is impressive—including Xu Xin's Today Capital, General Atlantic Capital, and CDH Investments.<a href=\"https://laohu8.com/S/SHI.UK\">say</a>Haina Asia, Yingce Capital, DST Global, and GGV Capital are among the well-known VC/PE firms present.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and engineering alumni. In 2011, Wang Can, a graduate of Carnegie Mellon University, resigned from Oracle.<a href=\"https://laohu8.com/S/ORCL\">Oracle bone script</a>His job as chief engineer at Silicon Valley headquarters marked the beginning of his first entrepreneurial venture: selling domestic animated films abroad. Three years later, as a new father, he found that the selection of maternal and infant products in the United States was limited and it was difficult to buy a variety of maternal and infant products from China. So he brought in two university alumni, Gao Can and Hu Meng, and together they founded PatPat, a B2C export maternal and infant e-commerce platform. In just seven years, PatPat has become the world's largest and fastest-growing children's clothing DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this sector is beginning to explode. There's also a behemoth here—SheIn. Originating in Nanjing, SheIn has become the most installed Chinese shopping APP on American phones, with annual revenue exceeding $10 billion. As a well-known VC judged: \"The red ocean of consumption that cannot be invested in domestically is precisely the blue ocean of going global.\" Now, investors are flocking to Shenzhen in search of the next overseas unicorn.</p><p><b>Another unicorn is born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin and Sequoia Capital both invested.</b></p><p>The largest single financing round for cross-border e-commerce has been announced.</p><p>According to investment sources, on July 19, PatPat, the world's largest children's clothing DTC brand, announced the completion of a $510 million Series C and Series D financing round. Among them, the Series C financing was jointly led by Today Capital, General Atlantic Capital, and CDH Investments, with follow-on investments from SIG Haina Asia, Ocean Link, and Yingce Capital. The Series D financing was led by DST Global, with participation from General Atlantic, Ocean Link, GGV Capital, and others.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing and is backed by well-known investment institutions such as IDG Capital, SIG Haina Asia, Sequoia China, and Frees Capital, boasting a formidable shareholder lineup. To date, PatPat has set a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry, officially entering the ranks of internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today Capital bet on PatPat in its Series C round. Xu Xin, the helmsman, said: \"People who disrupt the industry are usually laymen. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing. However, they solved the biggest pain point in the clothing industry through algorithms. That is, the boss worked hard for a year and all the money he earned turned into inventory because they did not know how to accurately predict user needs. PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient for a long time, is very persistent, and has a craftsmanship spirit. \"He spends every day in the factory, turning himself into a 'factory guy'. Through digital transformation, he managed to double orders in seven days, which greatly improved efficiency.\"</p><p>General Atlantic followed suit in PatPat's Series C and D funding rounds. Zhang Chi, Managing Director and Head of China, believes that the cross-border e-commerce industry is currently facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand rooted in the local market and directly reaching overseas consumers, provides overseas buyers with unique product value by combining its insight into the needs of overseas buyers with the digital transformation of China's domestic supply chain.</p><p>Since its initial investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's continuously enhanced supply chain and brand power, and look forward to PatPat continuing to strive to become a leading global children's clothing brand,\" said Gong Ting, Managing Director and Lead Partner of SIG Haina Asia.</p><p>IDG Capital was PatPat's first institutional investor and has been with it for many years. At its inception in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its investment and support in its Series A and B funding rounds. “We were among the first investment institutions to invest in and support PatPat, and we have been with them for many years. PatPat has always been able to do the right thing in a relatively volatile environment, providing consumers with better and more reassuring products,” said the partner alliance.</p><p><b>Three male science and engineering alumni went overseas to sell children's clothing and built a unicorn in 7 years</b></p><p>Three male science and engineering alumni joined forces to create this magical company.</p><p>In 2011, Wang Can resigned from his job as chief engineer at Oracle's Silicon Valley headquarters and returned to China to start his first business—selling domestic animated films abroad. In his first entrepreneurial venture, Wang Can did a great job, selling more than 150 domestic animated films with overseas distribution rights, with annual sales exceeding 10 million RMB. It was through this entrepreneurial experience that Wang Can accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who had just become a father, experienced the pain point firsthand: the choice of maternal and baby products in the United States was very limited, and there was no Chinese children's clothing brand on the market that European and American users knew about or had a very deep impression of. \"Cut out the middlemen and sell the toys, maternal and baby products, etc. produced in the factory directly to American mothers, which makes a lot of profit,\" Wang Can began to calculate.</p><p>A huge opportunity lay before Wang Can. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng. Gao Can was also Wang Can's old colleague at Oracle. The three of them formed a team and quickly conducted in-depth research on the US maternal and infant market, observing the comments left by European and American consumers when purchasing maternal and infant products on shopping platforms. They found that consumer feedback on Chinese maternal and infant products was not very good, and low prices, inferior quality, plagiarism, and infringement seemed to have become labels for Chinese goods.</p><p>This greatly inspired the three young people with technical backgrounds, who took the opportunity to set their sights on the \"big cake\" of the US maternal and baby products market, and PatPat was born. In terms of target audience, PatPat focuses on low- and middle-income families in Europe and America, and adopts a mobile flash sale model.<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The 30% price offers young mothers more trendy and stylish maternity and baby products. Behind this, PatPat has a secretive team specifically responsible for product selection, observing market demand in the United States, and analyzing the trendiest colors and styles, all in order to win the hearts of young American mothers.</p><p>To mitigate risks and reduce costs, PatPat has also established three rules for product selection: a gross profit margin of over 50%, logistics costs controlled within a reasonable ratio, and compliance with PatPat's quality inspection standards. Within these rules, we should provide as many maternal and infant products as possible. \"Make mothers feel like they're shopping and increase user stickiness.\"</p><p>Having sold animated films overseas and witnessed many overseas brands fail due to their lack of packaging, Wang Can deeply understands the importance of product packaging and brand building. To this end, PatPat assembled a professional team to design and localize the product packaging and copywriting in a European and American style, even down to the conversion of measurement units in the instruction manual, to ensure that every product is \"American\". \"Make PatPat look less like a cross-border e-commerce platform and more like an American e-commerce platform,\" Wang Can once said.</p><p>In September 2015, rising star PatPat was pushed to...<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The App Store homepage surprised and delighted the three founders. Encouragingly, this round of push notifications has brought PatPat a new wave of user and order growth, with daily orders reaching 10,000. Surprisingly, the surge in orders could lead to the collapse of the entire supply chain. Wang Can later admitted, \"When we started our business, we encountered a lot of blood and tears. Many problems stemmed from our Chinese supply chain. Since 2015, we have been scammed by countless suppliers and warehouses.\"</p><p>Having weathered the hardships on the supply chain side, PatPat turned its attention in 2016 and began to deepen its cultivation of China's supply chain, successively establishing offices in Shenzhen, Guangzhou, Hangzhou and Foshan, and its performance has improved by leaps and bounds. According to multiple authoritative market research results, PatPat ranks first in user recommendation index among all children's clothing brands in the United States, capturing a large number of American consumer fans. In addition, PatPat now has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world, making it the world's largest and fastest-growing children's clothing DTC brand.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret to PatPat's rise through six keywords: quality, logistics, customer service, cost-effectiveness, product design, and product display. In the eyes of its leader, Wang Can, PatPat's journey to where it is today can be described as a journey of self-cultivation. \"To start a business, you have to be thick-skinned. Face is not important; what matters is how to do things well. And don't leave yourself any way out.\"</p><p><b>Cross-border e-commerce booms: 8 billion yuan inflows in the first half of the year, with VCs flocking to Shenzhen to find projects.</b></p><p>The current list of investment hotspots is dominated by topics related to \"cross-border\" investment.</p><p>Data shows that in the first half of 2021, there were nearly 30 financing events in the primary market in the cross-border e-commerce sector, with a total financing amount of 7.8 billion yuan, which is more than three times that of the same period last year. The influx of investors includes institutions such as Sequoia China, Challenger Capital, Plum Blossom Ventures, and CMC Capital, as well as...<a href=\"https://laohu8.com/S/00700\">Tencent</a>Alibaba<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for internet giants.</p><p>In this blue ocean market, SheIn is arguably the most popular player. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial entrepreneurial venture was a cross-border wedding dress business. It wasn't until 2012 that he focused on SheInside.com, specializing in fast fashion cross-border women's wear. Three years later, SheInside officially changed its name to SheIn, thus embarking on a mysterious overseas journey. After years of development, the true nature of this company has finally been revealed – in 2020, SheIn's revenue reached nearly US$10 billion (approximately over RMB 60 billion), marking the eighth consecutive year that SheIn's revenue has grown by over 100%.</p><p>Today, this behemoth has gathered well-known VC/PE institutions such as Jifu Asia, IDG Capital, Greenwoods Investment, Sequoia China, Tiger Global, and Shunwei Capital. There's another legend in the e-commerce world: a well-known VC investor became a legend in one fell swoop by acquiring SheIn early on. However, the fierce competition for SheIn continues, with investors scrambling to find it. Rumors suggest that its valuation has exceeded 300 billion yuan this year and that it may be heading towards an IPO.</p><p>Another star cross-border e-commerce company, Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>It is also a powerful player in cross-border e-commerce that has transformed from ordinary wholesale foreign trade into research and development and sales. This is an overseas brand that mainly sells digital peripherals such as power banks, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013 and achieved sales of 1.3 billion yuan two years later, becoming the hidden champion of charging accessory brands in the markets of the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovations' stock price has doubled, with a market capitalization of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking IPOs poured in. A few days ago, Zibuyu, one of China's largest cross-border e-commerce companies, submitted its listing application to the Hong Kong Stock Exchange. Rarely, in the two days that Zibuyu submitted its IPO application, two other cross-border e-commerce companies, DHgate and Zhiou Technology, also took steps towards IPOs. It is foreseeable that a wave of cross-border e-commerce IPOs is about to hit.</p><p>Why has cross-border e-commerce suddenly become so popular? This is an area with enormous potential. According to the \"2020 Cross-border Export E-commerce Industry White Paper\", my country's cross-border e-commerce imports and exports reached 1.69 trillion yuan in 2020, of which exports accounted for 1.12 trillion yuan, accounting for nearly 70%, representing a year-on-year increase of over 40%. In addition, data disclosed by the State Post Bureau also shows that by the end of 2020, parcels sent from China accounted for more than 60% of all cross-border e-commerce parcels worldwide, which once again proves the booming cross-border e-commerce industry in China.</p><p>This, of course, cannot be separated from the support of national policies. Recently, the General Office of the State Council officially issued a document to accelerate the development of new foreign trade models and business formats, in which cross-border e-commerce has received multifaceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs should be carried out steadily. The regulatory model for cross-border e-commerce enterprise-to-enterprise (B2B) direct exports and overseas warehouses for cross-border e-commerce exports should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also require increased financial support and encourage eligible new foreign trade business formats and models to raise funds through listing, bond issuance, and other means.</p><p>With the birth of a boom, China's cross-border e-commerce has ushered in its best window of opportunity, and a wave of overseas expansion is sweeping in. More than one consumer investor has told the investment community frankly that going global and cross-border e-commerce are among the investment opportunities that cannot be missed in the future, and Shenzhen, the \"home base for going global,\" has become one of their most popular business trip destinations. With fierce competition, another story of overseas e-commerce is unfolding.</p>","source":"tzj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Xu Xin, the \"Queen of Venture Capital,\" has just invested in three science and engineering men.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nXu Xin, the \"Queen of Venture Capital,\" has just invested in three science and engineering men.\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">投资界</strong><span class=\"h-time small\">2021-07-21 15:18</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Author/Zhou Jiali</p><p>Another unicorn going global has been born.</p><p>According to investment sources, PatPat, a children's clothing DTC brand, announced this week the completion of a $510 million Series C and Series D financing round, setting a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry. With this, PatPat has officially joined the ranks of unicorns. This time, the investor lineup is impressive—including Xu Xin's Today Capital, General Atlantic Capital, and CDH Investments.<a href=\"https://laohu8.com/S/SHI.UK\">say</a>Haina Asia, Yingce Capital, DST Global, and GGV Capital are among the well-known VC/PE firms present.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and engineering alumni. In 2011, Wang Can, a graduate of Carnegie Mellon University, resigned from Oracle.<a href=\"https://laohu8.com/S/ORCL\">Oracle bone script</a>His job as chief engineer at Silicon Valley headquarters marked the beginning of his first entrepreneurial venture: selling domestic animated films abroad. Three years later, as a new father, he found that the selection of maternal and infant products in the United States was limited and it was difficult to buy a variety of maternal and infant products from China. So he brought in two university alumni, Gao Can and Hu Meng, and together they founded PatPat, a B2C export maternal and infant e-commerce platform. In just seven years, PatPat has become the world's largest and fastest-growing children's clothing DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this sector is beginning to explode. There's also a behemoth here—SheIn. Originating in Nanjing, SheIn has become the most installed Chinese shopping APP on American phones, with annual revenue exceeding $10 billion. As a well-known VC judged: \"The red ocean of consumption that cannot be invested in domestically is precisely the blue ocean of going global.\" Now, investors are flocking to Shenzhen in search of the next overseas unicorn.</p><p><b>Another unicorn is born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin and Sequoia Capital both invested.</b></p><p>The largest single financing round for cross-border e-commerce has been announced.</p><p>According to investment sources, on July 19, PatPat, the world's largest children's clothing DTC brand, announced the completion of a $510 million Series C and Series D financing round. Among them, the Series C financing was jointly led by Today Capital, General Atlantic Capital, and CDH Investments, with follow-on investments from SIG Haina Asia, Ocean Link, and Yingce Capital. The Series D financing was led by DST Global, with participation from General Atlantic, Ocean Link, GGV Capital, and others.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing and is backed by well-known investment institutions such as IDG Capital, SIG Haina Asia, Sequoia China, and Frees Capital, boasting a formidable shareholder lineup. To date, PatPat has set a new record for the largest single financing amount disclosed in China's cross-border e-commerce industry, officially entering the ranks of internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today Capital bet on PatPat in its Series C round. Xu Xin, the helmsman, said: \"People who disrupt the industry are usually laymen. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing. However, they solved the biggest pain point in the clothing industry through algorithms. That is, the boss worked hard for a year and all the money he earned turned into inventory because they did not know how to accurately predict user needs. PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient for a long time, is very persistent, and has a craftsmanship spirit. \"He spends every day in the factory, turning himself into a 'factory guy'. Through digital transformation, he managed to double orders in seven days, which greatly improved efficiency.\"</p><p>General Atlantic followed suit in PatPat's Series C and D funding rounds. Zhang Chi, Managing Director and Head of China, believes that the cross-border e-commerce industry is currently facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand rooted in the local market and directly reaching overseas consumers, provides overseas buyers with unique product value by combining its insight into the needs of overseas buyers with the digital transformation of China's domestic supply chain.</p><p>Since its initial investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's continuously enhanced supply chain and brand power, and look forward to PatPat continuing to strive to become a leading global children's clothing brand,\" said Gong Ting, Managing Director and Lead Partner of SIG Haina Asia.</p><p>IDG Capital was PatPat's first institutional investor and has been with it for many years. At its inception in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its investment and support in its Series A and B funding rounds. “We were among the first investment institutions to invest in and support PatPat, and we have been with them for many years. PatPat has always been able to do the right thing in a relatively volatile environment, providing consumers with better and more reassuring products,” said the partner alliance.</p><p><b>Three male science and engineering alumni went overseas to sell children's clothing and built a unicorn in 7 years</b></p><p>Three male science and engineering alumni joined forces to create this magical company.</p><p>In 2011, Wang Can resigned from his job as chief engineer at Oracle's Silicon Valley headquarters and returned to China to start his first business—selling domestic animated films abroad. In his first entrepreneurial venture, Wang Can did a great job, selling more than 150 domestic animated films with overseas distribution rights, with annual sales exceeding 10 million RMB. It was through this entrepreneurial experience that Wang Can accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who had just become a father, experienced the pain point firsthand: the choice of maternal and baby products in the United States was very limited, and there was no Chinese children's clothing brand on the market that European and American users knew about or had a very deep impression of. \"Cut out the middlemen and sell the toys, maternal and baby products, etc. produced in the factory directly to American mothers, which makes a lot of profit,\" Wang Can began to calculate.</p><p>A huge opportunity lay before Wang Can. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng. Gao Can was also Wang Can's old colleague at Oracle. The three of them formed a team and quickly conducted in-depth research on the US maternal and infant market, observing the comments left by European and American consumers when purchasing maternal and infant products on shopping platforms. They found that consumer feedback on Chinese maternal and infant products was not very good, and low prices, inferior quality, plagiarism, and infringement seemed to have become labels for Chinese goods.</p><p>This greatly inspired the three young people with technical backgrounds, who took the opportunity to set their sights on the \"big cake\" of the US maternal and baby products market, and PatPat was born. In terms of target audience, PatPat focuses on low- and middle-income families in Europe and America, and adopts a mobile flash sale model.<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The 30% price offers young mothers more trendy and stylish maternity and baby products. Behind this, PatPat has a secretive team specifically responsible for product selection, observing market demand in the United States, and analyzing the trendiest colors and styles, all in order to win the hearts of young American mothers.</p><p>To mitigate risks and reduce costs, PatPat has also established three rules for product selection: a gross profit margin of over 50%, logistics costs controlled within a reasonable ratio, and compliance with PatPat's quality inspection standards. Within these rules, we should provide as many maternal and infant products as possible. \"Make mothers feel like they're shopping and increase user stickiness.\"</p><p>Having sold animated films overseas and witnessed many overseas brands fail due to their lack of packaging, Wang Can deeply understands the importance of product packaging and brand building. To this end, PatPat assembled a professional team to design and localize the product packaging and copywriting in a European and American style, even down to the conversion of measurement units in the instruction manual, to ensure that every product is \"American\". \"Make PatPat look less like a cross-border e-commerce platform and more like an American e-commerce platform,\" Wang Can once said.</p><p>In September 2015, rising star PatPat was pushed to...<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The App Store homepage surprised and delighted the three founders. Encouragingly, this round of push notifications has brought PatPat a new wave of user and order growth, with daily orders reaching 10,000. Surprisingly, the surge in orders could lead to the collapse of the entire supply chain. Wang Can later admitted, \"When we started our business, we encountered a lot of blood and tears. Many problems stemmed from our Chinese supply chain. Since 2015, we have been scammed by countless suppliers and warehouses.\"</p><p>Having weathered the hardships on the supply chain side, PatPat turned its attention in 2016 and began to deepen its cultivation of China's supply chain, successively establishing offices in Shenzhen, Guangzhou, Hangzhou and Foshan, and its performance has improved by leaps and bounds. According to multiple authoritative market research results, PatPat ranks first in user recommendation index among all children's clothing brands in the United States, capturing a large number of American consumer fans. In addition, PatPat now has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world, making it the world's largest and fastest-growing children's clothing DTC brand.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret to PatPat's rise through six keywords: quality, logistics, customer service, cost-effectiveness, product design, and product display. In the eyes of its leader, Wang Can, PatPat's journey to where it is today can be described as a journey of self-cultivation. \"To start a business, you have to be thick-skinned. Face is not important; what matters is how to do things well. And don't leave yourself any way out.\"</p><p><b>Cross-border e-commerce booms: 8 billion yuan inflows in the first half of the year, with VCs flocking to Shenzhen to find projects.</b></p><p>The current list of investment hotspots is dominated by topics related to \"cross-border\" investment.</p><p>Data shows that in the first half of 2021, there were nearly 30 financing events in the primary market in the cross-border e-commerce sector, with a total financing amount of 7.8 billion yuan, which is more than three times that of the same period last year. The influx of investors includes institutions such as Sequoia China, Challenger Capital, Plum Blossom Ventures, and CMC Capital, as well as...<a href=\"https://laohu8.com/S/00700\">Tencent</a>Alibaba<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for internet giants.</p><p>In this blue ocean market, SheIn is arguably the most popular player. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial entrepreneurial venture was a cross-border wedding dress business. It wasn't until 2012 that he focused on SheInside.com, specializing in fast fashion cross-border women's wear. Three years later, SheInside officially changed its name to SheIn, thus embarking on a mysterious overseas journey. After years of development, the true nature of this company has finally been revealed – in 2020, SheIn's revenue reached nearly US$10 billion (approximately over RMB 60 billion), marking the eighth consecutive year that SheIn's revenue has grown by over 100%.</p><p>Today, this behemoth has gathered well-known VC/PE institutions such as Jifu Asia, IDG Capital, Greenwoods Investment, Sequoia China, Tiger Global, and Shunwei Capital. There's another legend in the e-commerce world: a well-known VC investor became a legend in one fell swoop by acquiring SheIn early on. However, the fierce competition for SheIn continues, with investors scrambling to find it. Rumors suggest that its valuation has exceeded 300 billion yuan this year and that it may be heading towards an IPO.</p><p>Another star cross-border e-commerce company, Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>It is also a powerful player in cross-border e-commerce that has transformed from ordinary wholesale foreign trade into research and development and sales. This is an overseas brand that mainly sells digital peripherals such as power banks, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013 and achieved sales of 1.3 billion yuan two years later, becoming the hidden champion of charging accessory brands in the markets of the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovations' stock price has doubled, with a market capitalization of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking IPOs poured in. A few days ago, Zibuyu, one of China's largest cross-border e-commerce companies, submitted its listing application to the Hong Kong Stock Exchange. Rarely, in the two days that Zibuyu submitted its IPO application, two other cross-border e-commerce companies, DHgate and Zhiou Technology, also took steps towards IPOs. It is foreseeable that a wave of cross-border e-commerce IPOs is about to hit.</p><p>Why has cross-border e-commerce suddenly become so popular? This is an area with enormous potential. According to the \"2020 Cross-border Export E-commerce Industry White Paper\", my country's cross-border e-commerce imports and exports reached 1.69 trillion yuan in 2020, of which exports accounted for 1.12 trillion yuan, accounting for nearly 70%, representing a year-on-year increase of over 40%. In addition, data disclosed by the State Post Bureau also shows that by the end of 2020, parcels sent from China accounted for more than 60% of all cross-border e-commerce parcels worldwide, which once again proves the booming cross-border e-commerce industry in China.</p><p>This, of course, cannot be separated from the support of national policies. Recently, the General Office of the State Council officially issued a document to accelerate the development of new foreign trade models and business formats, in which cross-border e-commerce has received multifaceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs should be carried out steadily. The regulatory model for cross-border e-commerce enterprise-to-enterprise (B2B) direct exports and overseas warehouses for cross-border e-commerce exports should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also require increased financial support and encourage eligible new foreign trade business formats and models to raise funds through listing, bond issuance, and other means.</p><p>With the birth of a boom, China's cross-border e-commerce has ushered in its best window of opportunity, and a wave of overseas expansion is sweeping in. More than one consumer investor has told the investment community frankly that going global and cross-border e-commerce are among the investment opportunities that cannot be missed in the future, and Shenzhen, the \"home base for going global,\" has become one of their most popular business trip destinations. With fierce competition, another story of overseas e-commerce is unfolding.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg\">投资界</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8d3f4cdb65c3e4d1980388cad0ebb69e","relate_stocks":{},"source_url":"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1197545245","content_text":"作者／周佳丽\n又一只出海独角兽诞生了。\n投资界获悉，童装DTC品牌PatPat本周宣布完成5.1亿美元C轮和D轮系列融资，刷新了国内跨境电商行业已披露的最大单笔融资金额记录。至此，PatPat正式跻身独角兽行列。这一次投资方阵容豪华——出现了徐新掌舵的今日资本、泛大西洋资本、鼎晖百孚、SIG海纳亚洲、渶策资本、DST Global、GGV纪源资本一众知名VC/PE的身影。\n你可能还没听说过PatPat，这是一家由三位理工男校友创办的童装出海品牌。2011年，毕业于卡耐基梅隆大学的王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，开始了人生里的第一次创业：把国产动画片卖到国外。3年后，初为人父的他发现美国的母婴产品选择有限，很难买到中国多样性的母婴用品，于是拉来了两位大学校友高灿、胡萌，一起创办了B2C出口母婴类电商平台PatPat。7年时间，PatPat成为了全球最大、增长最快的童装DTC品牌。\n\nPatPat只不过是跨境电商热潮下的一缕缩影，眼前这条赛道正隐隐爆发。这里还有一只巨无霸——SheIn。起家于南京，SheIn已经成为美国人手机里安装最多的竟是一款中国购物APP，一年营收超100亿美元。正如某知名VC所判断的那样：“国内不能投资的消费红海领域，恰恰是出海的蓝海领域。”现在，投资人们正扎堆奔赴深圳，寻找下一个出海独角兽。\n又一独角兽诞生：云集VC/PE，徐新红杉都投了\n跨境电商最大单笔融资出炉。\n投资界获悉，7月19日，全球最大童装DTC品牌PatPat宣布完成5.1亿美金C轮系列、D轮系列融资。其中，C轮系列融资由今日资本、泛大西洋资本（General Atlantic）、鼎晖百孚联合领投，SIG海纳亚洲、Ocean Link、渶策资本等跟投；D轮系列融资由DST Global领投，泛大西洋资本（General Atlantic）、Ocean Link、GGV纪源资本等跟投。\n成立于2014年，PatPat已经完成了多轮融资，身后还潜伏着包括IDG资本、SIG海纳亚洲、红杉中国、峰瑞资本等知名投资机构，股东阵容堪称豪华。截至目前，PatPat已刷新国内跨境电商行业已披露的最大单笔融资金额，正式进入互联网独角兽行列。\n一家出海卖童装的，为何如此受资本追捧？今日资本在C轮出手押注PatPat，掌舵人徐新表示：“颠覆行业的人通常都是外行，PatPat的三位创始人是卡内基梅隆学计算机的理工男，完全没有做服装的经验，但是他们通过算法，解决了服装行业最大的痛点——那就是老板辛辛苦苦干了一年，赚的钱都变成了存货，原因是他们不知道怎样精准预测用户需求，而PatPat通过算法和数字化运营解决了这个问题。”\n更让这位“风投女王”看好的是PatPat掌门人王灿。在徐新看来，王灿是一位长期有耐心，非常执着、有工匠精神的企业家，“他天天泡在工厂里，把自己变成了‘工厂小哥’，硬是通过数字化改造，做到七天翻单，大大提高了效率。”\n泛大西洋资本 (General Atlantic)接连跟投了PatPat的C轮和D轮融资。董事总经理兼中国区负责人张弛认为，当下跨境电商行业正面临时代给予的发展大机遇，这其中，PatPat作为一家扎根本土，直达海外消费者的跨境电商品牌，通过将其对海外买家的需求洞察以及对中国本土供应链的数智化改造结合起来，为海外买家提供了独特的产品价值。\n自2017年首次投资PatPat以来，SIG海纳亚洲已经连续四次加码，“我们对团队极强的数据驱动运营，以及公司不断增强的供应链、品牌力充分认可，期待PatPat继续努力成为全球领先的童装品牌。”SIG海纳亚洲董事总经理、主管合伙人龚挺如是说。\nIDG资本是PatPat的第一个机构投资方，相伴多年。在2014年创始之初，PatPat就获得了来自IDG资本数百万美元的天使轮投资，此后在其A、B轮融资中，IDG资本也持续加码陪伴支持。“我们是最早投资支持PatPat的投资机构，相伴多年。PatPat一直能在比较浮躁的环境中坚持做正确的事，把更好、让人更放心的商品提供给消费者。”合伙人连盟表示。\n三位理工男校友，出海卖童装，7年做出一个独角兽\n三位理工男校友联手创造了这家神奇公司。\n2011年，王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，回到国内开始了人生里的第一次创业——把国产动画片卖到国外去。首次创业，王灿做得有声有色，曾卖出超150部有海外发行版权的国产动画片，年销售额突破千万元人民币。正是这段创业经历，王灿积累下塑造出海品牌的经验。\n3年后，刚刚当上爸爸的王灿体会到切身痛点：美国的母婴产品选择很有限，市场上也还未出现一个让欧美用户了解或有非常深刻印象的中国童装品牌，“砍掉中间商，把工厂生产的玩具、母婴用品等直接卖给美国妈妈，其中利润不菲”，王灿开始演算着。\n一个巨大的机会摆在王灿眼前。很快，他找来了两位卡耐基梅隆大学的校友：高灿、胡萌，其中高灿还是王灿在甲骨文的老同事。三人成团，迅速对美国母婴市场展开了深度调研，观察欧美消费者在购物平台上购买母婴产品的留言评论。他们发现，消费者对中国母婴类产品反馈并不是很好，低价、劣质、抄袭、侵权等似乎已经成为中国商品的标签。\n这让三位技术出身的年轻人大受鼓舞，顺势瞄准美国母婴用品市场这块“大蛋糕”，PatPat由此诞生。在人群定位上，PatPat以欧美中低等收入和年轻家庭作为突破口，并采取是移动端闪购模式，以亚马逊30%的价格为年轻妈妈提供更加潮流、有设计感的母婴用品。在这背后，PatPat还有一支隐秘队伍，他们专门负责选品，观察美国的市场需求、分析时下最潮流的颜色、款式等，只为赢得美国年轻妈妈的心智。\n为了规避风险、降低成本，PatPat在选品上还制定了三条规则：毛利率在50%以上、物流成本控制在合理的比例内、符合PatPat的质检标准。在这些规则之内，尽可能多地提供品类丰富的母婴类产品。“让妈妈们有种在逛街的感觉，提升用户粘性。”\n出海卖过动画片，也见过不少出海品牌因不会包装而折戟海外，王灿深知产品包装和品牌塑造的重要性。为此，PatPat组建了一支专业团队，对产品包装和文案进行欧美化设计和本土化润色，甚至细化到说明书上的度量单位转换，确保每一件产品都“美国化”。“让PatPat看起来不像是跨境电商，更像是美国的电商。”王灿曾如是说。\n2015年9月，新起之秀PatPat被推到了苹果App Store的首页，这让三位创始人又惊又喜。喜的是，这波推送为PatPat带来新一波的用户和订单量增长，日订单量达到10000单；惊的是，订单量猛增或将导致整个供应链的崩溃。王灿此后也曾坦言，“开始创业的时候，我们遇到了很多血泪史，很多问题出在我们的中国供应链上，从2015年开始被无数的供应商和仓库坑过。”\n走过供应链端的坎坷，2016年PatPat转过头来开始深耕中国供应链，相继在深圳、广州、杭州、佛山设立办公室，业绩突飞猛进。据多项权威市场调研结果显示，PatPat在美国所有童装品牌中，用户推荐指数排名第一，虏获了大批美国消费者粉丝。此外，如今的PatPat还在旧金山、洛杉矶、都柏林、马尼拉、伦敦等地设有分支机构，用户覆盖全球100多个国家和地区，是全球最大、增长最快的童装DTC品牌。\n为什么PatPat能脱颖而出？联合创始人高灿通过六个关键词透出了PatPat的崛起秘诀：质量、物流、客服、性价比、产品设计、产品展示。而在掌舵者王灿眼里，PatPat走到今天堪称一场修行，“为了创业，脸皮要厚，面子这个东西不重要，重要的是怎么把事做好。而且，不要给自己留任何后路”。\n跨境电商大爆发：上半年涌入80亿，VC都去深圳找项目\n当下的投资热点名单里，和“跨境”有关的话题占了大半。\n有数据显示，2021年上半年，一级市场在跨境电商领域的融资事件近30起，融资总金额达78亿元，是去年同期的3倍之多；涌入的投资方包括红杉中国、挑战者资本、梅花创投、CMC资本等投资机构，还有腾讯、阿里、京东、百度等互联网巨头。\n在这片蓝海里，SheIn堪称当红存在。2007年，从青岛科技大学毕业的许仰天来到南京，最初的创业是做婚纱跨境生意，直至2012年才以SheInside.com为主体专攻快时尚跨境女装。3年后，SheInside正式更名为SheIn，自此开启了神秘的境外狂奔之旅。多年发展，这家公司的庐山真面目也终于被揭晓——2020年SheIn营收近100亿美元（约合人民币超600亿元），这是SheIn连续第8年营收超100%增长。\n如今，这一巨无霸的身后已经集结了包括集富亚洲、IDG资本、景林投资、红杉中国、Tiger Global、顺为资本等知名VC/PE机构。电商圈还有一个传说：某知名VC投资人，凭借着早早捕获了SheIn，一战封神。然而争抢SheIn的热潮仍在持续，一众投资人们为之挤破了脑袋，传言称其今年估值已经超3000亿元，或将奔赴IPO敲钟。\n另一跨境电商明星企业——Anker（安克创新），也是从普通批发外贸转型研发和销售的跨境电商有力玩家。这是一家主要卖移动电源、充电器、蓝牙外设等数码周边的出海品牌，2013年开始涉足定制化生产，两年后便收获13亿元的销量成绩，成为美国、欧洲、日本等国家市场充电配件品牌的隐形冠军。自去年上市以来，安克创新股价已经翻倍，市值近600亿元。\n进入2021年，跨境电商们寻求上市的消息纷至沓来。前几天，中国最大的跨境电商公司之一——子不语刚刚向港交所递交上市申请。罕见的是，在子不语递表冲刺IPO的两天里，还有敦煌网、致欧科技两家跨境电商公司迈出IPO步伐。可以预见，一波跨境电商IPO潮即将杀到。\n跨境电商为何突然这么火？这是一个拥有巨大潜力的领域。根据《2020跨境出口电商行业白皮书》显示，2020年我国跨境电商进出口1.69万亿元，其中出口1.12万亿元，占比接近七成，同比增长超过40%。另外，国家邮政局披露的数据也显示，截至2020年底，在全球所有跨境电商包裹中，从中国发出的包裹占比超过60%，再一次从侧面证明了国内跨境电商行业的火热程度。\n这当然也离不开国家政策的支持。日前，国务院办公厅正式发文加快发展外贸新模式新业态，这其中跨境电商获得了多方位的政策支持。《关于加快发展外贸新业态新模式的意见》（下称：《意见》）中明确指出稳步开展跨境电商零售进口药品试点工作。在全国适用跨境电商企业对企业（B2B）直接出口、跨境电商出口海外仓监管模式，完善配套政策。\n与此同时，《意见》还要求加大金融支持力度，鼓励符合条件的外贸新业态新模式企业通过上市、发行债券等方式进行融资。\n风口诞生，中国跨境电商迎来最佳窗口期，出海潮也席卷而来。不止一位消费投资人曾向投资界直言：出海和跨境电商是接下来不可错过的投资机遇之一，“出海大本营”深圳已经成为他们最热门出差地之一。群雄逐鹿，又一场海外电商故事开始上演了。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":822,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
