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下雨好开心
2021-07-21
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"Queen of Venture Capital" Xu Xin, just voted for three science and engineering men
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15:18","market":"us","language":"zh","title":"\"Queen of Venture Capital\" Xu Xin, just voted for three science and engineering men","url":"https://stock-news.laohu8.com/highlight/detail?id=1197545245","media":"投资界","summary":"又一只出海独角兽诞生了。","content":"<p>Author/Zhou Jiali</p><p>Another unicorn out to sea was born.</p><p>The investment community has learned that PatPat, a children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing this week, setting a new record for the largest single financing amount disclosed in the domestic cross-border e-commerce industry. At this point, PatPat has officially joined the ranks of unicorns. This time, the lineup of investors is luxurious-Today Capital, Pan-Atlantic Capital, CDH Baifu,<a href=\"https://laohu8.com/S/SHI.UK\">SIG</a>Haina Asia, Ince Capital, DST Global, GGV Capital and many well-known VC/PE figures.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and technology alumni. In 2011, Wang Can, who graduated from Carnegie Mellon University, quit Oracle (<a href=\"https://laohu8.com/S/ORCL\">Oracle bone inscriptions</a>) As the chief engineer of the Silicon Valley headquarters, he started his first venture in his life: selling domestic cartoons abroad. Three years later, as a new father, he found that the choice of maternal and infant products in the United States was limited, and it was difficult to buy a variety of maternal and infant products in China, so he brought in two university alumni, Gao Can and Hu Meng, to set up PatPat, a B2C export maternal and infant e-commerce platform. In 7 years, PatPat has become the world's largest and fastest growing children's wear DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this track is faintly exploding. There's also a Big Mac here-SheIn. Started in Nanjing, SheIn has become the most installed Chinese shopping APP on American mobile phones, with an annual revenue of over 10 billion US dollars. As a well-known VC judged: \"The red ocean field of consumption that cannot be invested in China is precisely the blue ocean field of going overseas.\" Now, investors are rushing to Shenzhen to look for the next unicorn going overseas.</p><p><b>Another unicorn was born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin Sequoia all invested</b></p><p>The largest single financing of cross-border e-commerce was released.</p><p>The investment community learned that on July 19, PatPat, the world's largest children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing. Among them, the C round of financing was jointly led by Capital Today, General Atlantic, and CDH Baifu, followed by SIG Haina Asia, Ocean Link, and Ince Capital; The D round of financing was led by DST Global, followed by General Atlantic, Ocean Link, GGV Capital, etc.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing, and there are well-known investment institutions including IDG Capital, SIG Haina Asia, Sequoia China, and Fengrui Capital lurking behind it. The shareholder lineup is luxurious. Up to now, PatPat has refreshed the largest single financing amount disclosed by the domestic cross-border e-commerce industry, and officially entered the ranks of Internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today, Capital bet on PatPat in the C round. Xu Xin, the helm, said: \"People who subvert the industry are usually amateurs. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing at all. However, they solved the biggest pain point in the clothing industry through algorithms-that is, the boss worked hard for a year, and all the money he earned turned into inventory because they didn't know how to accurately predict user needs, and PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient, very persistent and has a craftsman spirit for a long time. \"He spends every day in the factory and turns himself into a'factory brother '. Through digital transformation, he has achieved It took seven days to turn orders, which greatly improves efficiency.\"</p><p>General Atlantic followed PatPat's C and D funding rounds in succession. Zhang Chi, managing director and head of China, believes that the current cross-border e-commerce industry is facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand that is rooted in the local area and directly reaches overseas consumers, combines its The combination of insight into the needs of overseas buyers and the digital and intelligent transformation of China's local supply chain provides overseas buyers with unique product value.</p><p>Since its first investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's ever-increasing supply chain and brand power, and look forward to PatPat's continued efforts to become the world's leading children's clothing brand.\" Gong Ting, managing director and managing partner of SIG Haina Asia, said.</p><p>IDG Capital is the first institutional investor of PatPat and has been with it for many years. At the beginning of its founding in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its companion support in its A and B rounds of financing. \"We are the first investment institution to invest in and support PatPat, and have been with us for many years. PatPat has been able to insist on doing the right thing in a relatively impetuous environment and provide better and more reassuring products to consumers.\" Partner Lianmeng said.</p><p><b>Three male alumni of science and engineering went overseas to sell children's clothing and made a unicorn in 7 years</b></p><p>Three male science and technology alumni joined forces to create this amazing company.</p><p>In 2011, Wang Can quit his job as the chief engineer of Oracle (Oracle Bone Inscriptions) Silicon Valley headquarters and returned to China to start his first venture-selling domestic cartoons abroad. For the first time, Wang Can did a great job. He once sold more than 150 domestic cartoons with overseas distribution copyrights, with annual sales exceeding 10 million yuan. It is this entrepreneurial experience that Wang Can has accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who just became a father, realized his personal pain point: the choice of maternal and child products in the United States is very limited, and there is no Chinese children's clothing brand in the market that European and American users know about or have a deep impression. \"Cut off middlemen and sell toys, maternal and child products, etc. produced by factories directly to American mothers, which makes a lot of profits.\" Wang Can began to calculate.</p><p>A huge opportunity is in front of Wang Can's eyes. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng, among whom Gao Can was Wang Can's old colleague in Oracle Bone Inscriptions. Three people formed a group, quickly conducted an in-depth research on the American maternal and infant market, and observed the comments of European and American consumers buying maternal and infant products on shopping platforms. They found that consumers' feedback on Chinese maternal and infant products is not very good, and low price, inferior quality, plagiarism, infringement, etc. seem to have become the labels of Chinese products.</p><p>This greatly encouraged the three young people with technical backgrounds, and took advantage of the trend to aim at the \"big cake\" of the US maternal and child products market, and PatPat was born. In terms of crowd positioning, PatPat takes low-and middle-income and young families in Europe and the United States as a breakthrough, and adopts a mobile flash sale model to<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The price of 30% provides young mothers with more fashionable and designed maternal and child products. Behind this, PatPat also has a secret team, who is responsible for selecting products, observing the market demand in the United States, and analyzing the most trendy colors and styles, just to win the minds of young American mothers.</p><p>In order to avoid risks and reduce costs, PatPat has also formulated three rules in product selection: the gross profit margin is above 50%, the logistics cost is controlled within a reasonable proportion, and it meets PatPat's quality inspection standards. Within these rules, provide as many kinds of maternal and child products as possible. \"Let mothers feel like they are shopping and improve user stickiness.\"</p><p>He has sold cartoons overseas, and has seen many overseas brands fail overseas because they don't know how to package. Wang Can is well aware of the importance of product packaging and brand building. To this end, PatPat has set up a professional team to design and localize product packaging and copywriting in Europe and America, and even refine the conversion of measurement units in the instructions to ensure that every product is \"Americanized\". \"It makes PatPat look less like a cross-border e-commerce, but more like e-commerce in the United States,\" Wang Can once said.</p><p>In September 2015, the rising star PatPat was pushed to<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The homepage of the App Store, which surprised and delighted the three founders. Fortunately, this wave of push has brought a new wave of user and order volume growth to PatPat, with daily order volume reaching 10,000 orders; Surprisingly, the surge in orders may lead to the collapse of the entire supply chain. Wang Can also said frankly since then, \"When we started our business, we encountered a lot of blood and tears. Many problems lie in our Chinese supply chain. Since 2015, we have been cheated by countless suppliers and warehouses.\"</p><p>After going through the ups and downs of the supply chain, in 2016, PatPat turned its head and began to deepen the Chinese supply chain. It successively set up offices in Shenzhen, Guangzhou, Hangzhou, and Foshan, and its performance has improved by leaps and bounds. According to a number of authoritative market research results, PatPat ranks first in the user recommendation index among all children's wear brands in the United States, and has captured a large number of American consumer fans. In addition, today's PatPat also has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world. It is the largest and fastest growing children's wear DTC brand in the world.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret of PatPat's rise through six keywords: quality, logistics, customer service, cost performance, product design and product display. In the eyes of Wang Can, the helm, PatPat can be called a practice today. \"In order to start a business, you should be thick-skinned. Face is not important, but how to do things well. Moreover, don't leave yourself any way out\".</p><p><b>Cross-border e-commerce explosion: 8 billion in the first half of the year, VCs all went to Shenzhen to find projects</b></p><p>In the current list of investment hotspots, topics related to \"cross-border\" account for more than half.</p><p>Statistics show that in the first half of 2021, there were nearly 30 financing incidents in the field of cross-border e-commerce in the primary market, with a total financing amount of 7.8 billion yuan, three times that of the same period last year; The influx of investors includes Sequoia China, Challenger Capital, Meihua Venture Capital, CMC Capital and other investment institutions, as well as<a href=\"https://laohu8.com/S/00700\">Tencent</a>Ali,<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for Internet giants.</p><p>In this blue ocean, SheIn is a popular existence. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial business was to do cross-border wedding dress business. It was not until 2012 that SheInside.com was the main body to specialize in fast fashion cross-border women's clothing. Three years later, SheInside officially changed its name to SheIn, and since then it has started a mysterious overseas running journey. After years of development, the true face of this company has finally been revealed-in 2020, SheIn's revenue will be nearly 10 billion US dollars (approximately over 60 billion yuan). This is the eighth consecutive year that SheIn's revenue has increased by over 100%.</p><p>Today, well-known VC/PE institutions including Jifu Asia, IDG Capital, Jinglin Investment, Sequoia China, Tiger Global, and Shunwei Capital have gathered behind this giant. There is also a legend in the e-commerce circle: a well-known VC investor captured SheIn early and became a god in World War I. However, the craze for SheIn is still going on, and many investors are crushing their heads for it. Rumors say that its valuation this year has exceeded 300 billion yuan, and it may rush to the IPO to ring the bell.</p><p>Another cross-border e-commerce star company-Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>), and is also a powerful cross-border e-commerce player that has transformed from ordinary wholesale foreign trade into R&D and sales. This is an overseas brand that mainly sells digital peripherals such as mobile power supplies, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013. Two years later, it gained a sales volume of 1.3 billion yuan, becoming the hidden champion of charging accessories brands in the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovation's stock price has doubled, with a market value of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking listing is pouring in. A few days ago, Zibuyu, one of the largest cross-border e-commerce companies in China, just submitted a listing application to the Hong Kong Stock Exchange. What is rare is that in the two days when Zibuyu submitted the form and sprinted for IPO, two cross-border e-commerce companies, Dunhuang.com and Zhiou Technology, took IPO steps. It is foreseeable that a wave of cross-border e-commerce IPOs is about to kill.</p><p>Why is cross-border e-commerce suddenly so hot? This is an area that holds a lot of potential. According to the \"2020 White Paper on Cross-border Export E-commerce Industry\", my country's cross-border e-commerce import and export in 2020 was 1.69 trillion yuan, of which exports were 1.12 trillion yuan, accounting for nearly 70%, a year-on-year increase of more than 40%. In addition, the data disclosed by the State Post Bureau also shows that as of the end of 2020, among all cross-border e-commerce packages in the world, packages sent from China accounted for more than 60%, once again proving the popularity of the domestic cross-border e-commerce industry from the side.</p><p>Of course, this is also inseparable from the support of national policies. A few days ago, the General Office of the State Council officially issued a document to speed up the development of new foreign trade models and formats, among which cross-border e-commerce has received multi-faceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs will be steadily carried out. The supervision mode of cross-border e-commerce business-to-business (B2B) direct export and cross-border e-commerce export overseas warehouse should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also call for increasing financial support and encouraging qualified enterprises with new foreign trade formats and new models to raise funds through listing and issuing bonds.</p><p>With the birth of the tuyere, China's cross-border e-commerce ushered in the best window period, and the tide of going out to sea also swept through. More than one consumer investor has bluntly told the investment community: going overseas and cross-border e-commerce are one of the investment opportunities that cannot be missed next, and Shenzhen, the \"overseas base camp\", has become one of their most popular business places. Another overseas e-commerce story began to be staged.</p>","source":"tzj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>\"Queen of Venture Capital\" Xu Xin, just voted for three science and engineering men</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n\"Queen of Venture Capital\" Xu Xin, just voted for three science and engineering men\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">投资界</strong><span class=\"h-time small\">2021-07-21 15:18</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Author/Zhou Jiali</p><p>Another unicorn out to sea was born.</p><p>The investment community has learned that PatPat, a children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing this week, setting a new record for the largest single financing amount disclosed in the domestic cross-border e-commerce industry. At this point, PatPat has officially joined the ranks of unicorns. This time, the lineup of investors is luxurious-Today Capital, Pan-Atlantic Capital, CDH Baifu,<a href=\"https://laohu8.com/S/SHI.UK\">SIG</a>Haina Asia, Ince Capital, DST Global, GGV Capital and many well-known VC/PE figures.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and technology alumni. In 2011, Wang Can, who graduated from Carnegie Mellon University, quit Oracle (<a href=\"https://laohu8.com/S/ORCL\">Oracle bone inscriptions</a>) As the chief engineer of the Silicon Valley headquarters, he started his first venture in his life: selling domestic cartoons abroad. Three years later, as a new father, he found that the choice of maternal and infant products in the United States was limited, and it was difficult to buy a variety of maternal and infant products in China, so he brought in two university alumni, Gao Can and Hu Meng, to set up PatPat, a B2C export maternal and infant e-commerce platform. In 7 years, PatPat has become the world's largest and fastest growing children's wear DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this track is faintly exploding. There's also a Big Mac here-SheIn. Started in Nanjing, SheIn has become the most installed Chinese shopping APP on American mobile phones, with an annual revenue of over 10 billion US dollars. As a well-known VC judged: \"The red ocean field of consumption that cannot be invested in China is precisely the blue ocean field of going overseas.\" Now, investors are rushing to Shenzhen to look for the next unicorn going overseas.</p><p><b>Another unicorn was born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin Sequoia all invested</b></p><p>The largest single financing of cross-border e-commerce was released.</p><p>The investment community learned that on July 19, PatPat, the world's largest children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing. Among them, the C round of financing was jointly led by Capital Today, General Atlantic, and CDH Baifu, followed by SIG Haina Asia, Ocean Link, and Ince Capital; The D round of financing was led by DST Global, followed by General Atlantic, Ocean Link, GGV Capital, etc.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing, and there are well-known investment institutions including IDG Capital, SIG Haina Asia, Sequoia China, and Fengrui Capital lurking behind it. The shareholder lineup is luxurious. Up to now, PatPat has refreshed the largest single financing amount disclosed by the domestic cross-border e-commerce industry, and officially entered the ranks of Internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today, Capital bet on PatPat in the C round. Xu Xin, the helm, said: \"People who subvert the industry are usually amateurs. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing at all. However, they solved the biggest pain point in the clothing industry through algorithms-that is, the boss worked hard for a year, and all the money he earned turned into inventory because they didn't know how to accurately predict user needs, and PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient, very persistent and has a craftsman spirit for a long time. \"He spends every day in the factory and turns himself into a'factory brother '. Through digital transformation, he has achieved It took seven days to turn orders, which greatly improves efficiency.\"</p><p>General Atlantic followed PatPat's C and D funding rounds in succession. Zhang Chi, managing director and head of China, believes that the current cross-border e-commerce industry is facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand that is rooted in the local area and directly reaches overseas consumers, combines its The combination of insight into the needs of overseas buyers and the digital and intelligent transformation of China's local supply chain provides overseas buyers with unique product value.</p><p>Since its first investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's ever-increasing supply chain and brand power, and look forward to PatPat's continued efforts to become the world's leading children's clothing brand.\" Gong Ting, managing director and managing partner of SIG Haina Asia, said.</p><p>IDG Capital is the first institutional investor of PatPat and has been with it for many years. At the beginning of its founding in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its companion support in its A and B rounds of financing. \"We are the first investment institution to invest in and support PatPat, and have been with us for many years. PatPat has been able to insist on doing the right thing in a relatively impetuous environment and provide better and more reassuring products to consumers.\" Partner Lianmeng said.</p><p><b>Three male alumni of science and engineering went overseas to sell children's clothing and made a unicorn in 7 years</b></p><p>Three male science and technology alumni joined forces to create this amazing company.</p><p>In 2011, Wang Can quit his job as the chief engineer of Oracle (Oracle Bone Inscriptions) Silicon Valley headquarters and returned to China to start his first venture-selling domestic cartoons abroad. For the first time, Wang Can did a great job. He once sold more than 150 domestic cartoons with overseas distribution copyrights, with annual sales exceeding 10 million yuan. It is this entrepreneurial experience that Wang Can has accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who just became a father, realized his personal pain point: the choice of maternal and child products in the United States is very limited, and there is no Chinese children's clothing brand in the market that European and American users know about or have a deep impression. \"Cut off middlemen and sell toys, maternal and child products, etc. produced by factories directly to American mothers, which makes a lot of profits.\" Wang Can began to calculate.</p><p>A huge opportunity is in front of Wang Can's eyes. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng, among whom Gao Can was Wang Can's old colleague in Oracle Bone Inscriptions. Three people formed a group, quickly conducted an in-depth research on the American maternal and infant market, and observed the comments of European and American consumers buying maternal and infant products on shopping platforms. They found that consumers' feedback on Chinese maternal and infant products is not very good, and low price, inferior quality, plagiarism, infringement, etc. seem to have become the labels of Chinese products.</p><p>This greatly encouraged the three young people with technical backgrounds, and took advantage of the trend to aim at the \"big cake\" of the US maternal and child products market, and PatPat was born. In terms of crowd positioning, PatPat takes low-and middle-income and young families in Europe and the United States as a breakthrough, and adopts a mobile flash sale model to<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The price of 30% provides young mothers with more fashionable and designed maternal and child products. Behind this, PatPat also has a secret team, who is responsible for selecting products, observing the market demand in the United States, and analyzing the most trendy colors and styles, just to win the minds of young American mothers.</p><p>In order to avoid risks and reduce costs, PatPat has also formulated three rules in product selection: the gross profit margin is above 50%, the logistics cost is controlled within a reasonable proportion, and it meets PatPat's quality inspection standards. Within these rules, provide as many kinds of maternal and child products as possible. \"Let mothers feel like they are shopping and improve user stickiness.\"</p><p>He has sold cartoons overseas, and has seen many overseas brands fail overseas because they don't know how to package. Wang Can is well aware of the importance of product packaging and brand building. To this end, PatPat has set up a professional team to design and localize product packaging and copywriting in Europe and America, and even refine the conversion of measurement units in the instructions to ensure that every product is \"Americanized\". \"It makes PatPat look less like a cross-border e-commerce, but more like e-commerce in the United States,\" Wang Can once said.</p><p>In September 2015, the rising star PatPat was pushed to<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The homepage of the App Store, which surprised and delighted the three founders. Fortunately, this wave of push has brought a new wave of user and order volume growth to PatPat, with daily order volume reaching 10,000 orders; Surprisingly, the surge in orders may lead to the collapse of the entire supply chain. Wang Can also said frankly since then, \"When we started our business, we encountered a lot of blood and tears. Many problems lie in our Chinese supply chain. Since 2015, we have been cheated by countless suppliers and warehouses.\"</p><p>After going through the ups and downs of the supply chain, in 2016, PatPat turned its head and began to deepen the Chinese supply chain. It successively set up offices in Shenzhen, Guangzhou, Hangzhou, and Foshan, and its performance has improved by leaps and bounds. According to a number of authoritative market research results, PatPat ranks first in the user recommendation index among all children's wear brands in the United States, and has captured a large number of American consumer fans. In addition, today's PatPat also has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world. It is the largest and fastest growing children's wear DTC brand in the world.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret of PatPat's rise through six keywords: quality, logistics, customer service, cost performance, product design and product display. In the eyes of Wang Can, the helm, PatPat can be called a practice today. \"In order to start a business, you should be thick-skinned. Face is not important, but how to do things well. Moreover, don't leave yourself any way out\".</p><p><b>Cross-border e-commerce explosion: 8 billion in the first half of the year, VCs all went to Shenzhen to find projects</b></p><p>In the current list of investment hotspots, topics related to \"cross-border\" account for more than half.</p><p>Statistics show that in the first half of 2021, there were nearly 30 financing incidents in the field of cross-border e-commerce in the primary market, with a total financing amount of 7.8 billion yuan, three times that of the same period last year; The influx of investors includes Sequoia China, Challenger Capital, Meihua Venture Capital, CMC Capital and other investment institutions, as well as<a href=\"https://laohu8.com/S/00700\">Tencent</a>Ali,<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for Internet giants.</p><p>In this blue ocean, SheIn is a popular existence. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial business was to do cross-border wedding dress business. It was not until 2012 that SheInside.com was the main body to specialize in fast fashion cross-border women's clothing. Three years later, SheInside officially changed its name to SheIn, and since then it has started a mysterious overseas running journey. After years of development, the true face of this company has finally been revealed-in 2020, SheIn's revenue will be nearly 10 billion US dollars (approximately over 60 billion yuan). This is the eighth consecutive year that SheIn's revenue has increased by over 100%.</p><p>Today, well-known VC/PE institutions including Jifu Asia, IDG Capital, Jinglin Investment, Sequoia China, Tiger Global, and Shunwei Capital have gathered behind this giant. There is also a legend in the e-commerce circle: a well-known VC investor captured SheIn early and became a god in World War I. However, the craze for SheIn is still going on, and many investors are crushing their heads for it. Rumors say that its valuation this year has exceeded 300 billion yuan, and it may rush to the IPO to ring the bell.</p><p>Another cross-border e-commerce star company-Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>), and is also a powerful cross-border e-commerce player that has transformed from ordinary wholesale foreign trade into R&D and sales. This is an overseas brand that mainly sells digital peripherals such as mobile power supplies, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013. Two years later, it gained a sales volume of 1.3 billion yuan, becoming the hidden champion of charging accessories brands in the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovation's stock price has doubled, with a market value of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking listing is pouring in. A few days ago, Zibuyu, one of the largest cross-border e-commerce companies in China, just submitted a listing application to the Hong Kong Stock Exchange. What is rare is that in the two days when Zibuyu submitted the form and sprinted for IPO, two cross-border e-commerce companies, Dunhuang.com and Zhiou Technology, took IPO steps. It is foreseeable that a wave of cross-border e-commerce IPOs is about to kill.</p><p>Why is cross-border e-commerce suddenly so hot? This is an area that holds a lot of potential. According to the \"2020 White Paper on Cross-border Export E-commerce Industry\", my country's cross-border e-commerce import and export in 2020 was 1.69 trillion yuan, of which exports were 1.12 trillion yuan, accounting for nearly 70%, a year-on-year increase of more than 40%. In addition, the data disclosed by the State Post Bureau also shows that as of the end of 2020, among all cross-border e-commerce packages in the world, packages sent from China accounted for more than 60%, once again proving the popularity of the domestic cross-border e-commerce industry from the side.</p><p>Of course, this is also inseparable from the support of national policies. A few days ago, the General Office of the State Council officially issued a document to speed up the development of new foreign trade models and formats, among which cross-border e-commerce has received multi-faceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs will be steadily carried out. The supervision mode of cross-border e-commerce business-to-business (B2B) direct export and cross-border e-commerce export overseas warehouse should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also call for increasing financial support and encouraging qualified enterprises with new foreign trade formats and new models to raise funds through listing and issuing bonds.</p><p>With the birth of the tuyere, China's cross-border e-commerce ushered in the best window period, and the tide of going out to sea also swept through. More than one consumer investor has bluntly told the investment community: going overseas and cross-border e-commerce are one of the investment opportunities that cannot be missed next, and Shenzhen, the \"overseas base camp\", has become one of their most popular business places. Another overseas e-commerce story began to be staged.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg\">投资界</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8d3f4cdb65c3e4d1980388cad0ebb69e","relate_stocks":{},"source_url":"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1197545245","content_text":"作者／周佳丽\n又一只出海独角兽诞生了。\n投资界获悉，童装DTC品牌PatPat本周宣布完成5.1亿美元C轮和D轮系列融资，刷新了国内跨境电商行业已披露的最大单笔融资金额记录。至此，PatPat正式跻身独角兽行列。这一次投资方阵容豪华——出现了徐新掌舵的今日资本、泛大西洋资本、鼎晖百孚、SIG海纳亚洲、渶策资本、DST Global、GGV纪源资本一众知名VC/PE的身影。\n你可能还没听说过PatPat，这是一家由三位理工男校友创办的童装出海品牌。2011年，毕业于卡耐基梅隆大学的王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，开始了人生里的第一次创业：把国产动画片卖到国外。3年后，初为人父的他发现美国的母婴产品选择有限，很难买到中国多样性的母婴用品，于是拉来了两位大学校友高灿、胡萌，一起创办了B2C出口母婴类电商平台PatPat。7年时间，PatPat成为了全球最大、增长最快的童装DTC品牌。\n\nPatPat只不过是跨境电商热潮下的一缕缩影，眼前这条赛道正隐隐爆发。这里还有一只巨无霸——SheIn。起家于南京，SheIn已经成为美国人手机里安装最多的竟是一款中国购物APP，一年营收超100亿美元。正如某知名VC所判断的那样：“国内不能投资的消费红海领域，恰恰是出海的蓝海领域。”现在，投资人们正扎堆奔赴深圳，寻找下一个出海独角兽。\n又一独角兽诞生：云集VC/PE，徐新红杉都投了\n跨境电商最大单笔融资出炉。\n投资界获悉，7月19日，全球最大童装DTC品牌PatPat宣布完成5.1亿美金C轮系列、D轮系列融资。其中，C轮系列融资由今日资本、泛大西洋资本（General Atlantic）、鼎晖百孚联合领投，SIG海纳亚洲、Ocean Link、渶策资本等跟投；D轮系列融资由DST Global领投，泛大西洋资本（General Atlantic）、Ocean Link、GGV纪源资本等跟投。\n成立于2014年，PatPat已经完成了多轮融资，身后还潜伏着包括IDG资本、SIG海纳亚洲、红杉中国、峰瑞资本等知名投资机构，股东阵容堪称豪华。截至目前，PatPat已刷新国内跨境电商行业已披露的最大单笔融资金额，正式进入互联网独角兽行列。\n一家出海卖童装的，为何如此受资本追捧？今日资本在C轮出手押注PatPat，掌舵人徐新表示：“颠覆行业的人通常都是外行，PatPat的三位创始人是卡内基梅隆学计算机的理工男，完全没有做服装的经验，但是他们通过算法，解决了服装行业最大的痛点——那就是老板辛辛苦苦干了一年，赚的钱都变成了存货，原因是他们不知道怎样精准预测用户需求，而PatPat通过算法和数字化运营解决了这个问题。”\n更让这位“风投女王”看好的是PatPat掌门人王灿。在徐新看来，王灿是一位长期有耐心，非常执着、有工匠精神的企业家，“他天天泡在工厂里，把自己变成了‘工厂小哥’，硬是通过数字化改造，做到七天翻单，大大提高了效率。”\n泛大西洋资本 (General Atlantic)接连跟投了PatPat的C轮和D轮融资。董事总经理兼中国区负责人张弛认为，当下跨境电商行业正面临时代给予的发展大机遇，这其中，PatPat作为一家扎根本土，直达海外消费者的跨境电商品牌，通过将其对海外买家的需求洞察以及对中国本土供应链的数智化改造结合起来，为海外买家提供了独特的产品价值。\n自2017年首次投资PatPat以来，SIG海纳亚洲已经连续四次加码，“我们对团队极强的数据驱动运营，以及公司不断增强的供应链、品牌力充分认可，期待PatPat继续努力成为全球领先的童装品牌。”SIG海纳亚洲董事总经理、主管合伙人龚挺如是说。\nIDG资本是PatPat的第一个机构投资方，相伴多年。在2014年创始之初，PatPat就获得了来自IDG资本数百万美元的天使轮投资，此后在其A、B轮融资中，IDG资本也持续加码陪伴支持。“我们是最早投资支持PatPat的投资机构，相伴多年。PatPat一直能在比较浮躁的环境中坚持做正确的事，把更好、让人更放心的商品提供给消费者。”合伙人连盟表示。\n三位理工男校友，出海卖童装，7年做出一个独角兽\n三位理工男校友联手创造了这家神奇公司。\n2011年，王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，回到国内开始了人生里的第一次创业——把国产动画片卖到国外去。首次创业，王灿做得有声有色，曾卖出超150部有海外发行版权的国产动画片，年销售额突破千万元人民币。正是这段创业经历，王灿积累下塑造出海品牌的经验。\n3年后，刚刚当上爸爸的王灿体会到切身痛点：美国的母婴产品选择很有限，市场上也还未出现一个让欧美用户了解或有非常深刻印象的中国童装品牌，“砍掉中间商，把工厂生产的玩具、母婴用品等直接卖给美国妈妈，其中利润不菲”，王灿开始演算着。\n一个巨大的机会摆在王灿眼前。很快，他找来了两位卡耐基梅隆大学的校友：高灿、胡萌，其中高灿还是王灿在甲骨文的老同事。三人成团，迅速对美国母婴市场展开了深度调研，观察欧美消费者在购物平台上购买母婴产品的留言评论。他们发现，消费者对中国母婴类产品反馈并不是很好，低价、劣质、抄袭、侵权等似乎已经成为中国商品的标签。\n这让三位技术出身的年轻人大受鼓舞，顺势瞄准美国母婴用品市场这块“大蛋糕”，PatPat由此诞生。在人群定位上，PatPat以欧美中低等收入和年轻家庭作为突破口，并采取是移动端闪购模式，以亚马逊30%的价格为年轻妈妈提供更加潮流、有设计感的母婴用品。在这背后，PatPat还有一支隐秘队伍，他们专门负责选品，观察美国的市场需求、分析时下最潮流的颜色、款式等，只为赢得美国年轻妈妈的心智。\n为了规避风险、降低成本，PatPat在选品上还制定了三条规则：毛利率在50%以上、物流成本控制在合理的比例内、符合PatPat的质检标准。在这些规则之内，尽可能多地提供品类丰富的母婴类产品。“让妈妈们有种在逛街的感觉，提升用户粘性。”\n出海卖过动画片，也见过不少出海品牌因不会包装而折戟海外，王灿深知产品包装和品牌塑造的重要性。为此，PatPat组建了一支专业团队，对产品包装和文案进行欧美化设计和本土化润色，甚至细化到说明书上的度量单位转换，确保每一件产品都“美国化”。“让PatPat看起来不像是跨境电商，更像是美国的电商。”王灿曾如是说。\n2015年9月，新起之秀PatPat被推到了苹果App Store的首页，这让三位创始人又惊又喜。喜的是，这波推送为PatPat带来新一波的用户和订单量增长，日订单量达到10000单；惊的是，订单量猛增或将导致整个供应链的崩溃。王灿此后也曾坦言，“开始创业的时候，我们遇到了很多血泪史，很多问题出在我们的中国供应链上，从2015年开始被无数的供应商和仓库坑过。”\n走过供应链端的坎坷，2016年PatPat转过头来开始深耕中国供应链，相继在深圳、广州、杭州、佛山设立办公室，业绩突飞猛进。据多项权威市场调研结果显示，PatPat在美国所有童装品牌中，用户推荐指数排名第一，虏获了大批美国消费者粉丝。此外，如今的PatPat还在旧金山、洛杉矶、都柏林、马尼拉、伦敦等地设有分支机构，用户覆盖全球100多个国家和地区，是全球最大、增长最快的童装DTC品牌。\n为什么PatPat能脱颖而出？联合创始人高灿通过六个关键词透出了PatPat的崛起秘诀：质量、物流、客服、性价比、产品设计、产品展示。而在掌舵者王灿眼里，PatPat走到今天堪称一场修行，“为了创业，脸皮要厚，面子这个东西不重要，重要的是怎么把事做好。而且，不要给自己留任何后路”。\n跨境电商大爆发：上半年涌入80亿，VC都去深圳找项目\n当下的投资热点名单里，和“跨境”有关的话题占了大半。\n有数据显示，2021年上半年，一级市场在跨境电商领域的融资事件近30起，融资总金额达78亿元，是去年同期的3倍之多；涌入的投资方包括红杉中国、挑战者资本、梅花创投、CMC资本等投资机构，还有腾讯、阿里、京东、百度等互联网巨头。\n在这片蓝海里，SheIn堪称当红存在。2007年，从青岛科技大学毕业的许仰天来到南京，最初的创业是做婚纱跨境生意，直至2012年才以SheInside.com为主体专攻快时尚跨境女装。3年后，SheInside正式更名为SheIn，自此开启了神秘的境外狂奔之旅。多年发展，这家公司的庐山真面目也终于被揭晓——2020年SheIn营收近100亿美元（约合人民币超600亿元），这是SheIn连续第8年营收超100%增长。\n如今，这一巨无霸的身后已经集结了包括集富亚洲、IDG资本、景林投资、红杉中国、Tiger Global、顺为资本等知名VC/PE机构。电商圈还有一个传说：某知名VC投资人，凭借着早早捕获了SheIn，一战封神。然而争抢SheIn的热潮仍在持续，一众投资人们为之挤破了脑袋，传言称其今年估值已经超3000亿元，或将奔赴IPO敲钟。\n另一跨境电商明星企业——Anker（安克创新），也是从普通批发外贸转型研发和销售的跨境电商有力玩家。这是一家主要卖移动电源、充电器、蓝牙外设等数码周边的出海品牌，2013年开始涉足定制化生产，两年后便收获13亿元的销量成绩，成为美国、欧洲、日本等国家市场充电配件品牌的隐形冠军。自去年上市以来，安克创新股价已经翻倍，市值近600亿元。\n进入2021年，跨境电商们寻求上市的消息纷至沓来。前几天，中国最大的跨境电商公司之一——子不语刚刚向港交所递交上市申请。罕见的是，在子不语递表冲刺IPO的两天里，还有敦煌网、致欧科技两家跨境电商公司迈出IPO步伐。可以预见，一波跨境电商IPO潮即将杀到。\n跨境电商为何突然这么火？这是一个拥有巨大潜力的领域。根据《2020跨境出口电商行业白皮书》显示，2020年我国跨境电商进出口1.69万亿元，其中出口1.12万亿元，占比接近七成，同比增长超过40%。另外，国家邮政局披露的数据也显示，截至2020年底，在全球所有跨境电商包裹中，从中国发出的包裹占比超过60%，再一次从侧面证明了国内跨境电商行业的火热程度。\n这当然也离不开国家政策的支持。日前，国务院办公厅正式发文加快发展外贸新模式新业态，这其中跨境电商获得了多方位的政策支持。《关于加快发展外贸新业态新模式的意见》（下称：《意见》）中明确指出稳步开展跨境电商零售进口药品试点工作。在全国适用跨境电商企业对企业（B2B）直接出口、跨境电商出口海外仓监管模式，完善配套政策。\n与此同时，《意见》还要求加大金融支持力度，鼓励符合条件的外贸新业态新模式企业通过上市、发行债券等方式进行融资。\n风口诞生，中国跨境电商迎来最佳窗口期，出海潮也席卷而来。不止一位消费投资人曾向投资界直言：出海和跨境电商是接下来不可错过的投资机遇之一，“出海大本营”深圳已经成为他们最热门出差地之一。群雄逐鹿，又一场海外电商故事开始上演了。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":160,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":176964115,"gmtCreate":1626855457337,"gmtModify":1703479349916,"author":{"id":"3558247145419247","authorId":"3558247145419247","name":"下雨好开心","avatar":"https://static.tigerbbs.com/41997c4be574d71324090e6bd3eca809","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3558247145419247","idStr":"3558247145419247"},"themes":[],"htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/176964115","repostId":"1197545245","repostType":4,"repost":{"id":"1197545245","kind":"news","pubTimestamp":1626851938,"share":"https://ttm.financial/m/news/1197545245?lang=en_US&edition=fundamental","pubTime":"2021-07-21 15:18","market":"us","language":"zh","title":"\"Queen of Venture Capital\" Xu Xin, just voted for three science and engineering men","url":"https://stock-news.laohu8.com/highlight/detail?id=1197545245","media":"投资界","summary":"又一只出海独角兽诞生了。","content":"<p>Author/Zhou Jiali</p><p>Another unicorn out to sea was born.</p><p>The investment community has learned that PatPat, a children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing this week, setting a new record for the largest single financing amount disclosed in the domestic cross-border e-commerce industry. At this point, PatPat has officially joined the ranks of unicorns. This time, the lineup of investors is luxurious-Today Capital, Pan-Atlantic Capital, CDH Baifu,<a href=\"https://laohu8.com/S/SHI.UK\">SIG</a>Haina Asia, Ince Capital, DST Global, GGV Capital and many well-known VC/PE figures.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and technology alumni. In 2011, Wang Can, who graduated from Carnegie Mellon University, quit Oracle (<a href=\"https://laohu8.com/S/ORCL\">Oracle bone inscriptions</a>) As the chief engineer of the Silicon Valley headquarters, he started his first venture in his life: selling domestic cartoons abroad. Three years later, as a new father, he found that the choice of maternal and infant products in the United States was limited, and it was difficult to buy a variety of maternal and infant products in China, so he brought in two university alumni, Gao Can and Hu Meng, to set up PatPat, a B2C export maternal and infant e-commerce platform. In 7 years, PatPat has become the world's largest and fastest growing children's wear DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this track is faintly exploding. There's also a Big Mac here-SheIn. Started in Nanjing, SheIn has become the most installed Chinese shopping APP on American mobile phones, with an annual revenue of over 10 billion US dollars. As a well-known VC judged: \"The red ocean field of consumption that cannot be invested in China is precisely the blue ocean field of going overseas.\" Now, investors are rushing to Shenzhen to look for the next unicorn going overseas.</p><p><b>Another unicorn was born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin Sequoia all invested</b></p><p>The largest single financing of cross-border e-commerce was released.</p><p>The investment community learned that on July 19, PatPat, the world's largest children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing. Among them, the C round of financing was jointly led by Capital Today, General Atlantic, and CDH Baifu, followed by SIG Haina Asia, Ocean Link, and Ince Capital; The D round of financing was led by DST Global, followed by General Atlantic, Ocean Link, GGV Capital, etc.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing, and there are well-known investment institutions including IDG Capital, SIG Haina Asia, Sequoia China, and Fengrui Capital lurking behind it. The shareholder lineup is luxurious. Up to now, PatPat has refreshed the largest single financing amount disclosed by the domestic cross-border e-commerce industry, and officially entered the ranks of Internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today, Capital bet on PatPat in the C round. Xu Xin, the helm, said: \"People who subvert the industry are usually amateurs. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing at all. However, they solved the biggest pain point in the clothing industry through algorithms-that is, the boss worked hard for a year, and all the money he earned turned into inventory because they didn't know how to accurately predict user needs, and PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient, very persistent and has a craftsman spirit for a long time. \"He spends every day in the factory and turns himself into a'factory brother '. Through digital transformation, he has achieved It took seven days to turn orders, which greatly improves efficiency.\"</p><p>General Atlantic followed PatPat's C and D funding rounds in succession. Zhang Chi, managing director and head of China, believes that the current cross-border e-commerce industry is facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand that is rooted in the local area and directly reaches overseas consumers, combines its The combination of insight into the needs of overseas buyers and the digital and intelligent transformation of China's local supply chain provides overseas buyers with unique product value.</p><p>Since its first investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's ever-increasing supply chain and brand power, and look forward to PatPat's continued efforts to become the world's leading children's clothing brand.\" Gong Ting, managing director and managing partner of SIG Haina Asia, said.</p><p>IDG Capital is the first institutional investor of PatPat and has been with it for many years. At the beginning of its founding in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its companion support in its A and B rounds of financing. \"We are the first investment institution to invest in and support PatPat, and have been with us for many years. PatPat has been able to insist on doing the right thing in a relatively impetuous environment and provide better and more reassuring products to consumers.\" Partner Lianmeng said.</p><p><b>Three male alumni of science and engineering went overseas to sell children's clothing and made a unicorn in 7 years</b></p><p>Three male science and technology alumni joined forces to create this amazing company.</p><p>In 2011, Wang Can quit his job as the chief engineer of Oracle (Oracle Bone Inscriptions) Silicon Valley headquarters and returned to China to start his first venture-selling domestic cartoons abroad. For the first time, Wang Can did a great job. He once sold more than 150 domestic cartoons with overseas distribution copyrights, with annual sales exceeding 10 million yuan. It is this entrepreneurial experience that Wang Can has accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who just became a father, realized his personal pain point: the choice of maternal and child products in the United States is very limited, and there is no Chinese children's clothing brand in the market that European and American users know about or have a deep impression. \"Cut off middlemen and sell toys, maternal and child products, etc. produced by factories directly to American mothers, which makes a lot of profits.\" Wang Can began to calculate.</p><p>A huge opportunity is in front of Wang Can's eyes. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng, among whom Gao Can was Wang Can's old colleague in Oracle Bone Inscriptions. Three people formed a group, quickly conducted an in-depth research on the American maternal and infant market, and observed the comments of European and American consumers buying maternal and infant products on shopping platforms. They found that consumers' feedback on Chinese maternal and infant products is not very good, and low price, inferior quality, plagiarism, infringement, etc. seem to have become the labels of Chinese products.</p><p>This greatly encouraged the three young people with technical backgrounds, and took advantage of the trend to aim at the \"big cake\" of the US maternal and child products market, and PatPat was born. In terms of crowd positioning, PatPat takes low-and middle-income and young families in Europe and the United States as a breakthrough, and adopts a mobile flash sale model to<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The price of 30% provides young mothers with more fashionable and designed maternal and child products. Behind this, PatPat also has a secret team, who is responsible for selecting products, observing the market demand in the United States, and analyzing the most trendy colors and styles, just to win the minds of young American mothers.</p><p>In order to avoid risks and reduce costs, PatPat has also formulated three rules in product selection: the gross profit margin is above 50%, the logistics cost is controlled within a reasonable proportion, and it meets PatPat's quality inspection standards. Within these rules, provide as many kinds of maternal and child products as possible. \"Let mothers feel like they are shopping and improve user stickiness.\"</p><p>He has sold cartoons overseas, and has seen many overseas brands fail overseas because they don't know how to package. Wang Can is well aware of the importance of product packaging and brand building. To this end, PatPat has set up a professional team to design and localize product packaging and copywriting in Europe and America, and even refine the conversion of measurement units in the instructions to ensure that every product is \"Americanized\". \"It makes PatPat look less like a cross-border e-commerce, but more like e-commerce in the United States,\" Wang Can once said.</p><p>In September 2015, the rising star PatPat was pushed to<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The homepage of the App Store, which surprised and delighted the three founders. Fortunately, this wave of push has brought a new wave of user and order volume growth to PatPat, with daily order volume reaching 10,000 orders; Surprisingly, the surge in orders may lead to the collapse of the entire supply chain. Wang Can also said frankly since then, \"When we started our business, we encountered a lot of blood and tears. Many problems lie in our Chinese supply chain. Since 2015, we have been cheated by countless suppliers and warehouses.\"</p><p>After going through the ups and downs of the supply chain, in 2016, PatPat turned its head and began to deepen the Chinese supply chain. It successively set up offices in Shenzhen, Guangzhou, Hangzhou, and Foshan, and its performance has improved by leaps and bounds. According to a number of authoritative market research results, PatPat ranks first in the user recommendation index among all children's wear brands in the United States, and has captured a large number of American consumer fans. In addition, today's PatPat also has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world. It is the largest and fastest growing children's wear DTC brand in the world.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret of PatPat's rise through six keywords: quality, logistics, customer service, cost performance, product design and product display. In the eyes of Wang Can, the helm, PatPat can be called a practice today. \"In order to start a business, you should be thick-skinned. Face is not important, but how to do things well. Moreover, don't leave yourself any way out\".</p><p><b>Cross-border e-commerce explosion: 8 billion in the first half of the year, VCs all went to Shenzhen to find projects</b></p><p>In the current list of investment hotspots, topics related to \"cross-border\" account for more than half.</p><p>Statistics show that in the first half of 2021, there were nearly 30 financing incidents in the field of cross-border e-commerce in the primary market, with a total financing amount of 7.8 billion yuan, three times that of the same period last year; The influx of investors includes Sequoia China, Challenger Capital, Meihua Venture Capital, CMC Capital and other investment institutions, as well as<a href=\"https://laohu8.com/S/00700\">Tencent</a>Ali,<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for Internet giants.</p><p>In this blue ocean, SheIn is a popular existence. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial business was to do cross-border wedding dress business. It was not until 2012 that SheInside.com was the main body to specialize in fast fashion cross-border women's clothing. Three years later, SheInside officially changed its name to SheIn, and since then it has started a mysterious overseas running journey. After years of development, the true face of this company has finally been revealed-in 2020, SheIn's revenue will be nearly 10 billion US dollars (approximately over 60 billion yuan). This is the eighth consecutive year that SheIn's revenue has increased by over 100%.</p><p>Today, well-known VC/PE institutions including Jifu Asia, IDG Capital, Jinglin Investment, Sequoia China, Tiger Global, and Shunwei Capital have gathered behind this giant. There is also a legend in the e-commerce circle: a well-known VC investor captured SheIn early and became a god in World War I. However, the craze for SheIn is still going on, and many investors are crushing their heads for it. Rumors say that its valuation this year has exceeded 300 billion yuan, and it may rush to the IPO to ring the bell.</p><p>Another cross-border e-commerce star company-Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>), and is also a powerful cross-border e-commerce player that has transformed from ordinary wholesale foreign trade into R&D and sales. This is an overseas brand that mainly sells digital peripherals such as mobile power supplies, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013. Two years later, it gained a sales volume of 1.3 billion yuan, becoming the hidden champion of charging accessories brands in the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovation's stock price has doubled, with a market value of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking listing is pouring in. A few days ago, Zibuyu, one of the largest cross-border e-commerce companies in China, just submitted a listing application to the Hong Kong Stock Exchange. What is rare is that in the two days when Zibuyu submitted the form and sprinted for IPO, two cross-border e-commerce companies, Dunhuang.com and Zhiou Technology, took IPO steps. It is foreseeable that a wave of cross-border e-commerce IPOs is about to kill.</p><p>Why is cross-border e-commerce suddenly so hot? This is an area that holds a lot of potential. According to the \"2020 White Paper on Cross-border Export E-commerce Industry\", my country's cross-border e-commerce import and export in 2020 was 1.69 trillion yuan, of which exports were 1.12 trillion yuan, accounting for nearly 70%, a year-on-year increase of more than 40%. In addition, the data disclosed by the State Post Bureau also shows that as of the end of 2020, among all cross-border e-commerce packages in the world, packages sent from China accounted for more than 60%, once again proving the popularity of the domestic cross-border e-commerce industry from the side.</p><p>Of course, this is also inseparable from the support of national policies. A few days ago, the General Office of the State Council officially issued a document to speed up the development of new foreign trade models and formats, among which cross-border e-commerce has received multi-faceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs will be steadily carried out. The supervision mode of cross-border e-commerce business-to-business (B2B) direct export and cross-border e-commerce export overseas warehouse should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also call for increasing financial support and encouraging qualified enterprises with new foreign trade formats and new models to raise funds through listing and issuing bonds.</p><p>With the birth of the tuyere, China's cross-border e-commerce ushered in the best window period, and the tide of going out to sea also swept through. More than one consumer investor has bluntly told the investment community: going overseas and cross-border e-commerce are one of the investment opportunities that cannot be missed next, and Shenzhen, the \"overseas base camp\", has become one of their most popular business places. Another overseas e-commerce story began to be staged.</p>","source":"tzj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>\"Queen of Venture Capital\" Xu Xin, just voted for three science and engineering men</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n\"Queen of Venture Capital\" Xu Xin, just voted for three science and engineering men\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">投资界</strong><span class=\"h-time small\">2021-07-21 15:18</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Author/Zhou Jiali</p><p>Another unicorn out to sea was born.</p><p>The investment community has learned that PatPat, a children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing this week, setting a new record for the largest single financing amount disclosed in the domestic cross-border e-commerce industry. At this point, PatPat has officially joined the ranks of unicorns. This time, the lineup of investors is luxurious-Today Capital, Pan-Atlantic Capital, CDH Baifu,<a href=\"https://laohu8.com/S/SHI.UK\">SIG</a>Haina Asia, Ince Capital, DST Global, GGV Capital and many well-known VC/PE figures.</p><p>You may not have heard of PatPat, a children's clothing brand founded by three male science and technology alumni. In 2011, Wang Can, who graduated from Carnegie Mellon University, quit Oracle (<a href=\"https://laohu8.com/S/ORCL\">Oracle bone inscriptions</a>) As the chief engineer of the Silicon Valley headquarters, he started his first venture in his life: selling domestic cartoons abroad. Three years later, as a new father, he found that the choice of maternal and infant products in the United States was limited, and it was difficult to buy a variety of maternal and infant products in China, so he brought in two university alumni, Gao Can and Hu Meng, to set up PatPat, a B2C export maternal and infant e-commerce platform. In 7 years, PatPat has become the world's largest and fastest growing children's wear DTC brand.</p><p><img src=\"https://static.tigerbbs.com/b7980995584cee13c1bdd983ed943b53\" tg-width=\"550\" tg-height=\"238\" referrerpolicy=\"no-referrer\"></p><p>PatPat is just a microcosm of the cross-border e-commerce boom, and this track is faintly exploding. There's also a Big Mac here-SheIn. Started in Nanjing, SheIn has become the most installed Chinese shopping APP on American mobile phones, with an annual revenue of over 10 billion US dollars. As a well-known VC judged: \"The red ocean field of consumption that cannot be invested in China is precisely the blue ocean field of going overseas.\" Now, investors are rushing to Shenzhen to look for the next unicorn going overseas.</p><p><b>Another unicorn was born:</b><b><a href=\"https://laohu8.com/S/YJ\">gather</a></b><b>VC/PE, Xu Xin Sequoia all invested</b></p><p>The largest single financing of cross-border e-commerce was released.</p><p>The investment community learned that on July 19, PatPat, the world's largest children's wear DTC brand, announced the completion of US $510 million in Series C and Series D financing. Among them, the C round of financing was jointly led by Capital Today, General Atlantic, and CDH Baifu, followed by SIG Haina Asia, Ocean Link, and Ince Capital; The D round of financing was led by DST Global, followed by General Atlantic, Ocean Link, GGV Capital, etc.</p><p>Founded in 2014, PatPat has completed multiple rounds of financing, and there are well-known investment institutions including IDG Capital, SIG Haina Asia, Sequoia China, and Fengrui Capital lurking behind it. The shareholder lineup is luxurious. Up to now, PatPat has refreshed the largest single financing amount disclosed by the domestic cross-border e-commerce industry, and officially entered the ranks of Internet unicorns.</p><p>Why is a company that sells children's clothing overseas so sought after by capital? Today, Capital bet on PatPat in the C round. Xu Xin, the helm, said: \"People who subvert the industry are usually amateurs. The three founders of PatPat are science and engineering men who studied computer science at Carnegie Mellon and have no experience in making clothing at all. However, they solved the biggest pain point in the clothing industry through algorithms-that is, the boss worked hard for a year, and all the money he earned turned into inventory because they didn't know how to accurately predict user needs, and PatPat solved this problem through algorithms and digital operations.\"</p><p>What makes this \"venture capital queen\" even more optimistic is Wang Can, the head of PatPat. In Xu Xin's view, Wang Can is an entrepreneur who has been patient, very persistent and has a craftsman spirit for a long time. \"He spends every day in the factory and turns himself into a'factory brother '. Through digital transformation, he has achieved It took seven days to turn orders, which greatly improves efficiency.\"</p><p>General Atlantic followed PatPat's C and D funding rounds in succession. Zhang Chi, managing director and head of China, believes that the current cross-border e-commerce industry is facing great development opportunities given by the times. Among them, PatPat, as a cross-border e-commerce brand that is rooted in the local area and directly reaches overseas consumers, combines its The combination of insight into the needs of overseas buyers and the digital and intelligent transformation of China's local supply chain provides overseas buyers with unique product value.</p><p>Since its first investment in PatPat in 2017, SIG Haina Asia has increased its investment four times in a row. \"We fully recognize the team's strong data-driven operations, as well as the company's ever-increasing supply chain and brand power, and look forward to PatPat's continued efforts to become the world's leading children's clothing brand.\" Gong Ting, managing director and managing partner of SIG Haina Asia, said.</p><p>IDG Capital is the first institutional investor of PatPat and has been with it for many years. At the beginning of its founding in 2014, PatPat received millions of dollars in angel round investment from IDG Capital. Since then, IDG Capital has continued to increase its companion support in its A and B rounds of financing. \"We are the first investment institution to invest in and support PatPat, and have been with us for many years. PatPat has been able to insist on doing the right thing in a relatively impetuous environment and provide better and more reassuring products to consumers.\" Partner Lianmeng said.</p><p><b>Three male alumni of science and engineering went overseas to sell children's clothing and made a unicorn in 7 years</b></p><p>Three male science and technology alumni joined forces to create this amazing company.</p><p>In 2011, Wang Can quit his job as the chief engineer of Oracle (Oracle Bone Inscriptions) Silicon Valley headquarters and returned to China to start his first venture-selling domestic cartoons abroad. For the first time, Wang Can did a great job. He once sold more than 150 domestic cartoons with overseas distribution copyrights, with annual sales exceeding 10 million yuan. It is this entrepreneurial experience that Wang Can has accumulated experience in building overseas brands.</p><p>Three years later, Wang Can, who just became a father, realized his personal pain point: the choice of maternal and child products in the United States is very limited, and there is no Chinese children's clothing brand in the market that European and American users know about or have a deep impression. \"Cut off middlemen and sell toys, maternal and child products, etc. produced by factories directly to American mothers, which makes a lot of profits.\" Wang Can began to calculate.</p><p>A huge opportunity is in front of Wang Can's eyes. Soon, he found two alumni of Carnegie Mellon University: Gao Can and Hu Meng, among whom Gao Can was Wang Can's old colleague in Oracle Bone Inscriptions. Three people formed a group, quickly conducted an in-depth research on the American maternal and infant market, and observed the comments of European and American consumers buying maternal and infant products on shopping platforms. They found that consumers' feedback on Chinese maternal and infant products is not very good, and low price, inferior quality, plagiarism, infringement, etc. seem to have become the labels of Chinese products.</p><p>This greatly encouraged the three young people with technical backgrounds, and took advantage of the trend to aim at the \"big cake\" of the US maternal and child products market, and PatPat was born. In terms of crowd positioning, PatPat takes low-and middle-income and young families in Europe and the United States as a breakthrough, and adopts a mobile flash sale model to<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>The price of 30% provides young mothers with more fashionable and designed maternal and child products. Behind this, PatPat also has a secret team, who is responsible for selecting products, observing the market demand in the United States, and analyzing the most trendy colors and styles, just to win the minds of young American mothers.</p><p>In order to avoid risks and reduce costs, PatPat has also formulated three rules in product selection: the gross profit margin is above 50%, the logistics cost is controlled within a reasonable proportion, and it meets PatPat's quality inspection standards. Within these rules, provide as many kinds of maternal and child products as possible. \"Let mothers feel like they are shopping and improve user stickiness.\"</p><p>He has sold cartoons overseas, and has seen many overseas brands fail overseas because they don't know how to package. Wang Can is well aware of the importance of product packaging and brand building. To this end, PatPat has set up a professional team to design and localize product packaging and copywriting in Europe and America, and even refine the conversion of measurement units in the instructions to ensure that every product is \"Americanized\". \"It makes PatPat look less like a cross-border e-commerce, but more like e-commerce in the United States,\" Wang Can once said.</p><p>In September 2015, the rising star PatPat was pushed to<a href=\"https://laohu8.com/S/AAPL\">Apple</a>The homepage of the App Store, which surprised and delighted the three founders. Fortunately, this wave of push has brought a new wave of user and order volume growth to PatPat, with daily order volume reaching 10,000 orders; Surprisingly, the surge in orders may lead to the collapse of the entire supply chain. Wang Can also said frankly since then, \"When we started our business, we encountered a lot of blood and tears. Many problems lie in our Chinese supply chain. Since 2015, we have been cheated by countless suppliers and warehouses.\"</p><p>After going through the ups and downs of the supply chain, in 2016, PatPat turned its head and began to deepen the Chinese supply chain. It successively set up offices in Shenzhen, Guangzhou, Hangzhou, and Foshan, and its performance has improved by leaps and bounds. According to a number of authoritative market research results, PatPat ranks first in the user recommendation index among all children's wear brands in the United States, and has captured a large number of American consumer fans. In addition, today's PatPat also has branches in San Francisco, Los Angeles, Dublin, Manila, London and other places, with users covering more than 100 countries and regions around the world. It is the largest and fastest growing children's wear DTC brand in the world.</p><p>Why does PatPat stand out? Co-founder Gao Can revealed the secret of PatPat's rise through six keywords: quality, logistics, customer service, cost performance, product design and product display. In the eyes of Wang Can, the helm, PatPat can be called a practice today. \"In order to start a business, you should be thick-skinned. Face is not important, but how to do things well. Moreover, don't leave yourself any way out\".</p><p><b>Cross-border e-commerce explosion: 8 billion in the first half of the year, VCs all went to Shenzhen to find projects</b></p><p>In the current list of investment hotspots, topics related to \"cross-border\" account for more than half.</p><p>Statistics show that in the first half of 2021, there were nearly 30 financing incidents in the field of cross-border e-commerce in the primary market, with a total financing amount of 7.8 billion yuan, three times that of the same period last year; The influx of investors includes Sequoia China, Challenger Capital, Meihua Venture Capital, CMC Capital and other investment institutions, as well as<a href=\"https://laohu8.com/S/00700\">Tencent</a>Ali,<a href=\"https://laohu8.com/S/JD\">JD.com</a>、<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>Waiting for Internet giants.</p><p>In this blue ocean, SheIn is a popular existence. In 2007, Xu Yangtian, who graduated from Qingdao University of Science and Technology, came to Nanjing. His initial business was to do cross-border wedding dress business. It was not until 2012 that SheInside.com was the main body to specialize in fast fashion cross-border women's clothing. Three years later, SheInside officially changed its name to SheIn, and since then it has started a mysterious overseas running journey. After years of development, the true face of this company has finally been revealed-in 2020, SheIn's revenue will be nearly 10 billion US dollars (approximately over 60 billion yuan). This is the eighth consecutive year that SheIn's revenue has increased by over 100%.</p><p>Today, well-known VC/PE institutions including Jifu Asia, IDG Capital, Jinglin Investment, Sequoia China, Tiger Global, and Shunwei Capital have gathered behind this giant. There is also a legend in the e-commerce circle: a well-known VC investor captured SheIn early and became a god in World War I. However, the craze for SheIn is still going on, and many investors are crushing their heads for it. Rumors say that its valuation this year has exceeded 300 billion yuan, and it may rush to the IPO to ring the bell.</p><p>Another cross-border e-commerce star company-Anker (<a href=\"https://laohu8.com/S/300866\">Anker Innovation</a>), and is also a powerful cross-border e-commerce player that has transformed from ordinary wholesale foreign trade into R&D and sales. This is an overseas brand that mainly sells digital peripherals such as mobile power supplies, chargers, and Bluetooth peripherals. It began to get involved in customized production in 2013. Two years later, it gained a sales volume of 1.3 billion yuan, becoming the hidden champion of charging accessories brands in the United States, Europe, Japan and other countries. Since its listing last year, Anker Innovation's stock price has doubled, with a market value of nearly 60 billion yuan.</p><p>Entering 2021, news of cross-border e-commerce companies seeking listing is pouring in. A few days ago, Zibuyu, one of the largest cross-border e-commerce companies in China, just submitted a listing application to the Hong Kong Stock Exchange. What is rare is that in the two days when Zibuyu submitted the form and sprinted for IPO, two cross-border e-commerce companies, Dunhuang.com and Zhiou Technology, took IPO steps. It is foreseeable that a wave of cross-border e-commerce IPOs is about to kill.</p><p>Why is cross-border e-commerce suddenly so hot? This is an area that holds a lot of potential. According to the \"2020 White Paper on Cross-border Export E-commerce Industry\", my country's cross-border e-commerce import and export in 2020 was 1.69 trillion yuan, of which exports were 1.12 trillion yuan, accounting for nearly 70%, a year-on-year increase of more than 40%. In addition, the data disclosed by the State Post Bureau also shows that as of the end of 2020, among all cross-border e-commerce packages in the world, packages sent from China accounted for more than 60%, once again proving the popularity of the domestic cross-border e-commerce industry from the side.</p><p>Of course, this is also inseparable from the support of national policies. A few days ago, the General Office of the State Council officially issued a document to speed up the development of new foreign trade models and formats, among which cross-border e-commerce has received multi-faceted policy support. The \"Opinions on Accelerating the Development of New Forms and Models of Foreign Trade\" (hereinafter referred to as the \"Opinions\") clearly points out that the pilot work of cross-border e-commerce retail imported drugs will be steadily carried out. The supervision mode of cross-border e-commerce business-to-business (B2B) direct export and cross-border e-commerce export overseas warehouse should be applied nationwide, and supporting policies should be improved.</p><p>At the same time, the \"Opinions\" also call for increasing financial support and encouraging qualified enterprises with new foreign trade formats and new models to raise funds through listing and issuing bonds.</p><p>With the birth of the tuyere, China's cross-border e-commerce ushered in the best window period, and the tide of going out to sea also swept through. More than one consumer investor has bluntly told the investment community: going overseas and cross-border e-commerce are one of the investment opportunities that cannot be missed next, and Shenzhen, the \"overseas base camp\", has become one of their most popular business places. Another overseas e-commerce story began to be staged.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg\">投资界</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8d3f4cdb65c3e4d1980388cad0ebb69e","relate_stocks":{},"source_url":"https://mp.weixin.qq.com/s/p3RvkZ_aE55UEVPyVc2uWg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1197545245","content_text":"作者／周佳丽\n又一只出海独角兽诞生了。\n投资界获悉，童装DTC品牌PatPat本周宣布完成5.1亿美元C轮和D轮系列融资，刷新了国内跨境电商行业已披露的最大单笔融资金额记录。至此，PatPat正式跻身独角兽行列。这一次投资方阵容豪华——出现了徐新掌舵的今日资本、泛大西洋资本、鼎晖百孚、SIG海纳亚洲、渶策资本、DST Global、GGV纪源资本一众知名VC/PE的身影。\n你可能还没听说过PatPat，这是一家由三位理工男校友创办的童装出海品牌。2011年，毕业于卡耐基梅隆大学的王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，开始了人生里的第一次创业：把国产动画片卖到国外。3年后，初为人父的他发现美国的母婴产品选择有限，很难买到中国多样性的母婴用品，于是拉来了两位大学校友高灿、胡萌，一起创办了B2C出口母婴类电商平台PatPat。7年时间，PatPat成为了全球最大、增长最快的童装DTC品牌。\n\nPatPat只不过是跨境电商热潮下的一缕缩影，眼前这条赛道正隐隐爆发。这里还有一只巨无霸——SheIn。起家于南京，SheIn已经成为美国人手机里安装最多的竟是一款中国购物APP，一年营收超100亿美元。正如某知名VC所判断的那样：“国内不能投资的消费红海领域，恰恰是出海的蓝海领域。”现在，投资人们正扎堆奔赴深圳，寻找下一个出海独角兽。\n又一独角兽诞生：云集VC/PE，徐新红杉都投了\n跨境电商最大单笔融资出炉。\n投资界获悉，7月19日，全球最大童装DTC品牌PatPat宣布完成5.1亿美金C轮系列、D轮系列融资。其中，C轮系列融资由今日资本、泛大西洋资本（General Atlantic）、鼎晖百孚联合领投，SIG海纳亚洲、Ocean Link、渶策资本等跟投；D轮系列融资由DST Global领投，泛大西洋资本（General Atlantic）、Ocean Link、GGV纪源资本等跟投。\n成立于2014年，PatPat已经完成了多轮融资，身后还潜伏着包括IDG资本、SIG海纳亚洲、红杉中国、峰瑞资本等知名投资机构，股东阵容堪称豪华。截至目前，PatPat已刷新国内跨境电商行业已披露的最大单笔融资金额，正式进入互联网独角兽行列。\n一家出海卖童装的，为何如此受资本追捧？今日资本在C轮出手押注PatPat，掌舵人徐新表示：“颠覆行业的人通常都是外行，PatPat的三位创始人是卡内基梅隆学计算机的理工男，完全没有做服装的经验，但是他们通过算法，解决了服装行业最大的痛点——那就是老板辛辛苦苦干了一年，赚的钱都变成了存货，原因是他们不知道怎样精准预测用户需求，而PatPat通过算法和数字化运营解决了这个问题。”\n更让这位“风投女王”看好的是PatPat掌门人王灿。在徐新看来，王灿是一位长期有耐心，非常执着、有工匠精神的企业家，“他天天泡在工厂里，把自己变成了‘工厂小哥’，硬是通过数字化改造，做到七天翻单，大大提高了效率。”\n泛大西洋资本 (General Atlantic)接连跟投了PatPat的C轮和D轮融资。董事总经理兼中国区负责人张弛认为，当下跨境电商行业正面临时代给予的发展大机遇，这其中，PatPat作为一家扎根本土，直达海外消费者的跨境电商品牌，通过将其对海外买家的需求洞察以及对中国本土供应链的数智化改造结合起来，为海外买家提供了独特的产品价值。\n自2017年首次投资PatPat以来，SIG海纳亚洲已经连续四次加码，“我们对团队极强的数据驱动运营，以及公司不断增强的供应链、品牌力充分认可，期待PatPat继续努力成为全球领先的童装品牌。”SIG海纳亚洲董事总经理、主管合伙人龚挺如是说。\nIDG资本是PatPat的第一个机构投资方，相伴多年。在2014年创始之初，PatPat就获得了来自IDG资本数百万美元的天使轮投资，此后在其A、B轮融资中，IDG资本也持续加码陪伴支持。“我们是最早投资支持PatPat的投资机构，相伴多年。PatPat一直能在比较浮躁的环境中坚持做正确的事，把更好、让人更放心的商品提供给消费者。”合伙人连盟表示。\n三位理工男校友，出海卖童装，7年做出一个独角兽\n三位理工男校友联手创造了这家神奇公司。\n2011年，王灿辞掉了Oracle（甲骨文）硅谷总部首席工程师的工作，回到国内开始了人生里的第一次创业——把国产动画片卖到国外去。首次创业，王灿做得有声有色，曾卖出超150部有海外发行版权的国产动画片，年销售额突破千万元人民币。正是这段创业经历，王灿积累下塑造出海品牌的经验。\n3年后，刚刚当上爸爸的王灿体会到切身痛点：美国的母婴产品选择很有限，市场上也还未出现一个让欧美用户了解或有非常深刻印象的中国童装品牌，“砍掉中间商，把工厂生产的玩具、母婴用品等直接卖给美国妈妈，其中利润不菲”，王灿开始演算着。\n一个巨大的机会摆在王灿眼前。很快，他找来了两位卡耐基梅隆大学的校友：高灿、胡萌，其中高灿还是王灿在甲骨文的老同事。三人成团，迅速对美国母婴市场展开了深度调研，观察欧美消费者在购物平台上购买母婴产品的留言评论。他们发现，消费者对中国母婴类产品反馈并不是很好，低价、劣质、抄袭、侵权等似乎已经成为中国商品的标签。\n这让三位技术出身的年轻人大受鼓舞，顺势瞄准美国母婴用品市场这块“大蛋糕”，PatPat由此诞生。在人群定位上，PatPat以欧美中低等收入和年轻家庭作为突破口，并采取是移动端闪购模式，以亚马逊30%的价格为年轻妈妈提供更加潮流、有设计感的母婴用品。在这背后，PatPat还有一支隐秘队伍，他们专门负责选品，观察美国的市场需求、分析时下最潮流的颜色、款式等，只为赢得美国年轻妈妈的心智。\n为了规避风险、降低成本，PatPat在选品上还制定了三条规则：毛利率在50%以上、物流成本控制在合理的比例内、符合PatPat的质检标准。在这些规则之内，尽可能多地提供品类丰富的母婴类产品。“让妈妈们有种在逛街的感觉，提升用户粘性。”\n出海卖过动画片，也见过不少出海品牌因不会包装而折戟海外，王灿深知产品包装和品牌塑造的重要性。为此，PatPat组建了一支专业团队，对产品包装和文案进行欧美化设计和本土化润色，甚至细化到说明书上的度量单位转换，确保每一件产品都“美国化”。“让PatPat看起来不像是跨境电商，更像是美国的电商。”王灿曾如是说。\n2015年9月，新起之秀PatPat被推到了苹果App Store的首页，这让三位创始人又惊又喜。喜的是，这波推送为PatPat带来新一波的用户和订单量增长，日订单量达到10000单；惊的是，订单量猛增或将导致整个供应链的崩溃。王灿此后也曾坦言，“开始创业的时候，我们遇到了很多血泪史，很多问题出在我们的中国供应链上，从2015年开始被无数的供应商和仓库坑过。”\n走过供应链端的坎坷，2016年PatPat转过头来开始深耕中国供应链，相继在深圳、广州、杭州、佛山设立办公室，业绩突飞猛进。据多项权威市场调研结果显示，PatPat在美国所有童装品牌中，用户推荐指数排名第一，虏获了大批美国消费者粉丝。此外，如今的PatPat还在旧金山、洛杉矶、都柏林、马尼拉、伦敦等地设有分支机构，用户覆盖全球100多个国家和地区，是全球最大、增长最快的童装DTC品牌。\n为什么PatPat能脱颖而出？联合创始人高灿通过六个关键词透出了PatPat的崛起秘诀：质量、物流、客服、性价比、产品设计、产品展示。而在掌舵者王灿眼里，PatPat走到今天堪称一场修行，“为了创业，脸皮要厚，面子这个东西不重要，重要的是怎么把事做好。而且，不要给自己留任何后路”。\n跨境电商大爆发：上半年涌入80亿，VC都去深圳找项目\n当下的投资热点名单里，和“跨境”有关的话题占了大半。\n有数据显示，2021年上半年，一级市场在跨境电商领域的融资事件近30起，融资总金额达78亿元，是去年同期的3倍之多；涌入的投资方包括红杉中国、挑战者资本、梅花创投、CMC资本等投资机构，还有腾讯、阿里、京东、百度等互联网巨头。\n在这片蓝海里，SheIn堪称当红存在。2007年，从青岛科技大学毕业的许仰天来到南京，最初的创业是做婚纱跨境生意，直至2012年才以SheInside.com为主体专攻快时尚跨境女装。3年后，SheInside正式更名为SheIn，自此开启了神秘的境外狂奔之旅。多年发展，这家公司的庐山真面目也终于被揭晓——2020年SheIn营收近100亿美元（约合人民币超600亿元），这是SheIn连续第8年营收超100%增长。\n如今，这一巨无霸的身后已经集结了包括集富亚洲、IDG资本、景林投资、红杉中国、Tiger Global、顺为资本等知名VC/PE机构。电商圈还有一个传说：某知名VC投资人，凭借着早早捕获了SheIn，一战封神。然而争抢SheIn的热潮仍在持续，一众投资人们为之挤破了脑袋，传言称其今年估值已经超3000亿元，或将奔赴IPO敲钟。\n另一跨境电商明星企业——Anker（安克创新），也是从普通批发外贸转型研发和销售的跨境电商有力玩家。这是一家主要卖移动电源、充电器、蓝牙外设等数码周边的出海品牌，2013年开始涉足定制化生产，两年后便收获13亿元的销量成绩，成为美国、欧洲、日本等国家市场充电配件品牌的隐形冠军。自去年上市以来，安克创新股价已经翻倍，市值近600亿元。\n进入2021年，跨境电商们寻求上市的消息纷至沓来。前几天，中国最大的跨境电商公司之一——子不语刚刚向港交所递交上市申请。罕见的是，在子不语递表冲刺IPO的两天里，还有敦煌网、致欧科技两家跨境电商公司迈出IPO步伐。可以预见，一波跨境电商IPO潮即将杀到。\n跨境电商为何突然这么火？这是一个拥有巨大潜力的领域。根据《2020跨境出口电商行业白皮书》显示，2020年我国跨境电商进出口1.69万亿元，其中出口1.12万亿元，占比接近七成，同比增长超过40%。另外，国家邮政局披露的数据也显示，截至2020年底，在全球所有跨境电商包裹中，从中国发出的包裹占比超过60%，再一次从侧面证明了国内跨境电商行业的火热程度。\n这当然也离不开国家政策的支持。日前，国务院办公厅正式发文加快发展外贸新模式新业态，这其中跨境电商获得了多方位的政策支持。《关于加快发展外贸新业态新模式的意见》（下称：《意见》）中明确指出稳步开展跨境电商零售进口药品试点工作。在全国适用跨境电商企业对企业（B2B）直接出口、跨境电商出口海外仓监管模式，完善配套政策。\n与此同时，《意见》还要求加大金融支持力度，鼓励符合条件的外贸新业态新模式企业通过上市、发行债券等方式进行融资。\n风口诞生，中国跨境电商迎来最佳窗口期，出海潮也席卷而来。不止一位消费投资人曾向投资界直言：出海和跨境电商是接下来不可错过的投资机遇之一，“出海大本营”深圳已经成为他们最热门出差地之一。群雄逐鹿，又一场海外电商故事开始上演了。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":160,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
