Takeaway Meta’s core ad business is still strong. AI is already helping user engagement, ad delivery and conversion. The main debate is whether this can justify a 2026 capex budget of US$125–145 billion. The bull case is clear: better recommendations, stronger ad tools and higher GPU use can support growth. The bear case is also valid: external AI services may face falling prices, high competition and weak returns. For Q2, the key numbers are ad impressions, ad pricing, operating margin, capex and free cash flow. $Meta Platforms, Inc.(META)$ will report Q2 2026 results after market close on 29 July. Market estimates point to revenue of about US$60.2 billion, close to the top end of management’s US$58–61 billion guidance. Revenue gr