Recap: Mid-Life Crisis When I used the term "peak Facebook" in my previous article, I wasn't saying that Facebook is dead - rather the opposite: Facebook is at its peak. Of course, the implication is that it's downhill from here, which I was intentionally implying. These two things occurred almost simultaneously and mark Facebook's mid-life peak (I'll elaborate on that term in a minute): Facebook changed its name to "Meta" Facebook saw its users drop for the first time ever The latter is a quantitative fact that points to Facebook's adoption being "as-good-as-it-gets." The former is qualitative but equally important as the hard numbers: Even the CEO, who is coincidentally approaching middle-age himself, is trying to change the company's image. While I'm certainly being tongue-in-cheek abou