Alphabet Inc. shares surged 2.40% in morning trading and set to record all-time high close as optimism surrounding its artificial intelligence capabilities boosts the stock.
Shares of the Mountain View, California-based firm were traded at $152.27 per share in intraday trading, on the way to surpass the previous closing high of $149.84 recorded in November 2021. The company is now valued at roughly $1.9 trillion.
The frenzy for artificial intelligence has spurred an ongoing rally in the Magnificent Seven tech behemoths, helping Alphabet cement its position as the third most valuable US company behind Apple Inc. and Microsoft Corp.
Earlier this month, analyst Brian Pitz of BMO Capital Markets initiated coverage on the search giant’s stock with an outperform recommendation and dubbed it his top pick for 2024, given the firm’s leading position in AI.
While Google has invested heavily in developing cutting-edge technology for years, critics widely perceived it to be falling behind in the emerging field of generative AI, primarily to OpenAI and Microsoft.
In response, Google released Gemini in December, an AI model that underpins its chatbot Bard and which the company says can surpass OpenAI’s GPT-4 in certain benchmarks. Analysts have been optimistic about the speed at which Google was incorporating AI into its products and services.