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Buy or Sell Apple Stock Ahead of iPhone Event?

TheStreet2021-09-12

Apple stock was under pressure on Friday, with its iPhone event just days away. Here's how to trade the stock from here.

Shares of Apple Report fell $5.10, or 3.31%, to end at $148.97 Friday, as investors digested recent news and prepared for the iPhone event next week.

On Sept. 14, the company will hold a virtual event to introduce the new device. Dubbed “California Streaming,” it’s expected that Apple will introduce its new iPhone and Apple Watch.

However, Apple remains in the news for other reasons, too.

After hitting new highs earlier this week, the stock declined Friday after news of a court ruling in its case with Epic Games.

That’s alongside a report that was published by well-known Morgan Stanley analyst Katy Huberty, who made the case that Apple stock is “compelling” ahead of its upcoming event.

Like I said, it’s a lot of information for investors to digest. Let’s take a look at how the charts are setting up.

Trading Apple Stock

Daily chart of Apple stock.

Each time Apple has reported earnings this year, it has resulted in a selloff. Unfortunately, those selloffs would come right as the stock was at or near all-time highs. Those events are marked on the chart with blue arrows.

It was even more frustrating that Apple blew out analysts’ expectations each time, yet the stock sold off anyway.

However, rather than a massive dip following the most recent report, the stock only pulled back to the $145 area, near the prior high. It also held the 21-day moving average as support.

The stock has since pushed up through $150 and earlier this week, hit new all-time highs.

For now, we’re getting a dip back down to the key $150 area and the 21-day moving average. Aggressive bulls can buy this dip ahead of the company’s event on Tuesday.

If we break Friday’s low, investors may consider stopping out of the trade and buying on a potentially larger dip down to the 50-day moving average or the $145 area.

Below $145 may put the $138 level and the 200-day moving average in play.

Should Apple trade up through the all-time high at $157.26, the 161.8% extension is in play up near $160. Above that mark could put the $172 to $175 zone on the table, depending on how investors react to the event.

For what it’s worth, September is by far Apple’s worst-performing month, up just three of the last 11 years for the month.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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Comment138

  • 庭ST
    ·2021-09-13
    Hold
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    • psion
      it will go up!
      2021-09-13
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  • ming22
    ·2021-09-13
    Dyodd 
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    • QSL
      good
      2021-09-13
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  • JoelLee
    ·2021-09-13
    Reply and comment pls thx
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    • CWL711
      Ok
      2021-09-13
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  • ba2blcksheep
    ·2021-09-13
    thank u for the tip
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  • paperhandler
    ·2021-09-13
    $Apple(AAPL)$buy the dip ???
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    • SherylSim
      will it dip even further?
      2021-09-13
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  • carolinetsh
    ·2021-09-12
    Like please
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    • AndrewL
      ?
      2021-09-13
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  • QuantumQuil
    ·2021-09-12
    Da buy
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  • kctan
    ·2021-09-12
    Comment and like please
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    • kctan
      Ok
      2021-09-14
      Reply
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    • Miracle99
      Done
      2021-09-12
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    • JeremyKok
      hi. please like and comment back. thank you.
      2021-09-12
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  • seojun
    ·2021-09-12
    Hope it goes well!
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  • Jenn79
    ·2021-09-12
    Latest
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    • Teslawonder
      ok. pls like comment my dbs or apple post for coins
      2021-09-14
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    • Chris82
      Liked
      2021-09-12
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    • Jenn79
      done
      2021-09-14
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  • Gaga71
    ·2021-09-12
    Buy and hold
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  • MengYang
    ·2021-09-12
    Great, please like.
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    • JeremyKok
      hi. please like and comment back. thank you.
      2021-09-12
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    • Lingclass
      Liked
      2021-09-12
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    • chiusan
      like
      2021-09-12
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  • KCtan1688
    ·2021-09-12
    Down
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  • koolgal
    ·2021-09-12
    $Apple(AAPL)$ - The key question is To Buy or Not to Buy?  Sometimes it is just a matter of tossing the coin.  No matter what, I am Not selling because I believe that $Apple(AAPL)$ is a phenomenal company with solid fundamentals and long runway! ?
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    • RDPD富爸穷爸
      HODL, no reason to sell
      2021-09-13
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    • koolgal
      Absolutely ??
      2021-09-13
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    • koolgal
      Great minds think alike ??
      2021-09-12
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  • TeoHY
    ·2021-09-12
    Good info 
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  • Minidarling
    ·2021-09-12
    Will you be buying before the event ? 
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  • Michane
    ·2021-09-12
    Just observing the dip.Technicals showed the Blue MACD line started to cross the Red to get downwards. Just continue to observe. Don't rush in yet.
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    • Michane
      Reminder to myself here not to rush in.
      Re-looked at technicals:  MACD line is focused on the Red now.
      RSI line is at the middle. Still some way to get to the bottom
      2021-09-13
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  • Uasbau
    ·2021-09-12
    Good Infos. September seasonally a weak month?  Not only for AAPL but many others.
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  • HENRYCSC
    ·2021-09-12
    Apple [Miser] 
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  • Benlaps
    ·2021-09-12
    No time is right time, just buy
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