The Reasons Why ServiceNow Deserves Higher Valuations

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The Reasons Why ServiceNow Deserves Higher Valuations

Seeking Alpha2021-09-21

Summary ServiceNow's IT services management tools help organizations manage the consumption of information technology services. The company operates in a highly competitive market. High growth with ...

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Min_max
·2021-09-22
yes it operates in competitive market
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gupzbajaj
·2021-09-21
Interestimg article.Which to buy??Pls like n comment pls
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- 滚股怪:
  Wow
  2021-09-21
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- jijimo:
  Follow
  2021-09-21
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ckpham8122
·2021-09-21
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MKTrader
·2021-09-21
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- IvanOon:
  Done
  2021-09-21
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These tools are most heavily used by information technology service desks and service delivery functions.\nFor this purpose, ServiceNow has one of the richest ecosystems of third-party application integrations and works closely with partners.\nThe partnership model\nA few days back, on September 16, Microsoft (NASDAQ:MSFT) announced a new collaborative app from ServiceNow for bringing employee experiences within Microsoft Teams.\nThe Teams collaborative app introduced by ServiceNow for its Employee Center provides employees with a single portal to find information and make service requests directly in the flow of their work in Teams.\nSource: servicenow.com\nWhile this development by ServiceNow can be classified as just another collaborative app, which is integrated with Microsoft’s software, there is more. Looking from an angle, ServiceNow appears to have taken more of a central role, by embedding its Employee Center at the very core of Microsoft’s apps distribution architecture.\nAlong the same lines, Teams, Microsoft's communication platform offering workspace chat and videoconferencing can be envisioned as the transport medium through which ServiceNow is able to make its app available to a wider audience. Additionally, the ITSM company is doing it in such a way so as to improve user satisfaction and business outcomes.\nLooking in the rear mirror, ServiceNow was already integrated with Teams through a Direct integration profile, but this involved some manual steps. It was the same with Zoom (NASDAQ:ZM). It also has such integrations with Oracle (ORCL), SAP SE (SAP), and many others.\nThus, the new development represents an expansion of ServiceNow's agreement with Microsoft.\nThink aloud, while it is Microsoft that is publicizing the development in its online services-oriented LinkedIn platform, it appears to be more beneficial to ServiceNow. Now, \"publicize\" reminds us of marketing hours spent by product experts in creating awareness about a corporation's product and services, especially the latest capabilities. In this respect, having Microsoft do the work as part of advertising its Team collaborative software is a boon to ServiceNow.\nIt is partly through this way that it has been able to grow revenues much faster, by 145% over three years, whereas SG&A, which comprises sales and marketing expenses have increased by only 109%.\nData by YCharts\nInvestigating further, partners are absolutely critical to continued growth by ServiceNow, as per the organization’s Chief Customer and Partner Officer,Lara Caimi. She says that partners are “critical in terms of achieving what the organization wants to do”. For ServiceNow, partners also play a really important role in bringing the company \"into new C-suite conversations that maybe it was not part of before\". More important, partners drive \"90% of their implementation”.\nTo be realistic, while partnerships do help ServiceNow in selling more, there are also secular trends like digital transformation. However, ITSM remains a highly competitive field.\nThe competition\nGartner's 2021 Magic Quadrant for the ISTM market clearly shows the dominant position of ServiceNow, and this has been the case for the last many years. It is followed by BMC and its Helix ITSM offering. Then, there is also Ivanti, which was born from the merger of LanDesk and Heat Software in 2017.\nOne challenger is Freshworks (FRSH), whose IPO is pending, with Atlassian (NASDAQ:TEAM) being in the Gartner's visionaries quadrant. Looking further, International Business Machines (IBM) which used to form the rear two years back no longer forms part of Gartner's top list.\nThis shows the highly dynamic nature of the competition and Freshworks, which surpassed $300 million in annual recurring revenue (\"ARR\"),growing its business by 40% year-over-year in 2020, builds on its Neo customer data aggregation platform. It has closed two strategic acquisitions and expanded organically as well, with the next major goal being to reach $1 billion in ARR. Freshworks has also complemented its offerings by acquiring AnsweriQ, a provider of AI machine learning for larger enterprises.\nOne noteworthy point is that in 2020, the company unveiled Freshworks CRM. While this is a single platform solution that has a lot of merits, it also helps to shed light on ServiceNow's competitive strategy. In this respect, the ITSM play does not want to compete with companies like Salesforce (CRM) or Workday (WDAY) which excel in Customer Relationship Management and Human Resources respectively. Rather, it aims to work with them as partners, in extending their more department-focused products across the whole enterprise through the provision of third-party apps. These enable cross-functional processes.\nThe ITSM space has taken more importance recently, with the IT department prioritizing centralizing resource management for simplification purposes and to promote cost rationalization. At the same time, stakeholders had to adapt to the transformative changes brought by SaaS (Software as a Service), with all players having made the move to the cloud, but at various degrees of success.\nIn this context, the widening gap between BMC and ServiceNow's in Gartner's Magic Quadrant from 2019 to 2021 shows that the latter has been able to rapidly shift from an in-house deployment model to a SaaS one. This \"successful transition\" is confirmed by the ACV (annual contract value) steadily moving higher as more revenues are derived from monthly subscriptions.\nSource: Company presentation in Seeking Alpha\nAccording to Gartner, ServiceNow scores better ratings, with much more reviewers willing to recommend it compared to BMC. It scores better for Ease of Deployment, User Experience, and of course, Ease of Integration.\nConsequently, benefiting from better technical specifications, ServiceNow's second-quarter subscription billing was $1.328 billion, and for Q3-2021, the expected amount is between $1.4 billion and $1.405 billion, representing not only sequential growth but also 28% to 29% year-over-year growth.\nValuations and key takeaways\nWith one of the richest ecosystems in terms of third-party application integration, ServiceNow has also invested heavily in AI by acquiring the cognitive search capabilities of Attivioin 2019, followed by Passage AI to advance its deep learning capabilities in 2020.\nContinuing with the momentum, with the acquisition of Element AI, ServiceNow has announced plans to create an AI innovation hub in Canada to “accelerate customer-focused AI innovation” on the company’s Now platform.\nAt the same time, the management remains prudent in its acquisition strategy in order \"not to land in spaces\" already occupied by its partners, which would result in competition. Taking as example RPAs or Robotic Process Automation, currently, a hot M&A topic, the President and Chief Executive Officer, Bill McDermott recently mentioned that:\n\n You shouldn’t expect us to make acquisitions in that space, but you should expect us to build our functionality and our capabilities, but also be an open and willing partner for the customers because it’s really about solving their problems.\"\n\nTherefore, ServiceNow should not acquire RPA capabilities, but one can expect it to develop third-party apps around the robotic automation ecosystem, thereby penetrating deeper into corporate processes.\nInvestigating further, developing advanced product integrations comes at a cost, as is evidenced by ServiceNow's lower gross margins compared to peer Atlassian. This signifies that its developers have to spend more time tweaking the platform in order to make sure that their software codes are integrated with partners.\nSource: Seeking Alpha\nStill, relatively lower operating expenses have enabled ServiceNow to generate EBIT margins of 4.54%, not far behind its peer.\nThis has been made possible through a partnership model which enables the company to expand its product globally, and at a relatively lower cost. Hence, looking at the trailing price to sales metric, ServiceNow's undervaluation by 100% compared to Atlassian does not make sense. In this case, just considering 30x multiples, I obtain a target price of $788-800 (30/24.72 x 650), based on the current share price.\nHowever, after high COVID gains, do expect some volatility due to inflationary pressures and a high probability of a Freshworks IPO this year.\nFinally, as the world shifts to hybrid work, people need tools that streamline daily tasks and maintain them in the flow of their work. Having realized this earlier on, ServiceNow focuses on delivering services in a way that customers see the value, while at the same time, ensuring that the partner becomes a multiplying force for its products.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":869313711,"gmtCreate":1632243818733,"gmtModify":1676530734024,"author":{"id":"3585869414507662","authorId":"3585869414507662","name":"Min_max","avatar":"https://static.tigerbbs.com/a19718c12eabe8d2a0c3e3a797bd178f","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3585869414507662","idStr":"3585869414507662"},"htmlText":"yes it operates in competitive market","listText":"yes it operates in competitive market","text":"yes it operates in competitive market","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/869313711","repostId":1104395691,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":860401706,"gmtCreate":1632193540705,"gmtModify":1676530722519,"author":{"id":"3582203097187155","authorId":"3582203097187155","name":"gupzbajaj","avatar":"https://static.tigerbbs.com/b0441cdcbc87c9f271dee51139b52dff","vip":1,"crmLevel":3,"crmLevelSwitch":1,"authorIdStr":"3582203097187155","idStr":"3582203097187155"},"htmlText":"Interestimg article.Which to buy??Pls like n comment pls","listText":"Interestimg article.Which to buy??Pls like n comment pls","text":"Interestimg article.Which to buy??Pls like n comment pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/860401706","repostId":1104395691,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5943934,"gmtCreate":1632208536956,"gmtModify":1663234201547,"authorId":4091089381144950,"author":{"id":4091089381144950,"idStr":"4091089381144950","authorId":4091089381144950,"name":"滚股怪","avatar":"https://static.tigerbbs.com/b67621b4133ca0db91bff9766152a448","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":860401706,"type":1,"supId":0,"prevId":0,"content":"Wow","text":"Wow","html":"Wow"},{"id":5942739,"gmtCreate":1632199349838,"gmtModify":1634790520638,"authorId":3577075923922212,"author":{"id":3577075923922212,"idStr":"3577075923922212","authorId":3577075923922212,"name":"jijimo","avatar":"https://static.tigerbbs.com/22bac6d28b6513739fc962def9c071bd","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":860401706,"type":1,"supId":0,"prevId":0,"content":"Follow","text":"Follow","html":"Follow"}],"langContent":"EN"},{"id":860570211,"gmtCreate":1632192070833,"gmtModify":1676530722186,"author":{"id":"3578208127574897","authorId":"3578208127574897","name":"ckpham8122","avatar":"https://static.tigerbbs.com/41496b699f9fc3e0075bbf3f4ba67320","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3578208127574897","idStr":"3578208127574897"},"htmlText":"Latest","listText":"Latest","text":"Latest","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/860570211","repostId":1104395691,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":860543245,"gmtCreate":1632191394787,"gmtModify":1676530721987,"author":{"id":"3563243258535559","authorId":"3563243258535559","name":"MKTrader","avatar":"https://static.tigerbbs.com/41fde116200c232379312d26e2768f6e","vip":1,"hat":"https://static.tigerbbs.com/6444b4970948c1077534c593eccd6d16","crmLevel":9,"crmLevelSwitch":1,"authorIdStr":"3563243258535559","idStr":"3563243258535559"},"htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/860543245","repostId":1104395691,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5941757,"gmtCreate":1632192224438,"gmtModify":1663234189834,"authorId":3569354683318638,"author":{"id":3569354683318638,"idStr":"3569354683318638","authorId":3569354683318638,"name":"IvanOon","avatar":"https://static.tigerbbs.com/7e332af04c99b1ae0ca2131246646a93","vip":1,"currentWearingBadge":{"badgeId":"a83d7582f45846ffbccbce770ce65d84-1","templateUuid":"a83d7582f45846ffbccbce770ce65d84","name":"Real 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