On January 9, the Shenzhen Stock Exchange (SZSE) officially accepted the application materials for the merger and acquisition (M&A) restructuring of Focus Media Information Technology Co., Ltd. (Stock Code: 002027, Stock Abbreviation: Focus Media). The exchange disclosed the company's draft report on issuing shares and paying cash to purchase assets, which constitutes a connected transaction.
The transaction involves Focus Media proposing to acquire a 90.02% equity stake in Xinchao Media from 45 parties, including Zhang Jixue, Chongqing Jingdong, and Baidu Online, through a combination of share issuance and cash payment.
Upon completion of the transaction, Xinchao Media will become a subsidiary of the listed company.
Public information indicates that Focus Media was founded in 2003 and pioneered the elevator media advertising model. In 2005, it became the first Chinese advertising media stock listed on the NASDAQ in the United States, and by 2007, it was included in the NASDAQ-100 Index.
Focus Media returned to the A-share market in 2015, achieving a market capitalization exceeding 100 billion yuan. The company now reaches 400 million mainstream urban consumers across more than 300 Chinese cities, with over 3 million elevator terminals, making it the outdoor media company with the largest market capitalization globally.
The key to Focus Media's revenue surpassing ten billion yuan lies in its focus on the core scenario of the elevator. As essential urban infrastructure, the elevator, a common daily environment, embodies four critical attributes: mainstream audience, unavoidable exposure, high frequency, and low interference. These elements represent the core, scarce resources vital for brand building today, offering unique advantages of "high reach, high attention, high frequency, and high completion rates."
Through numerous innovations in contextual advertising, Focus Media's advertisements have developed industry-leading capabilities for precise targeting, attribution measurement, interactivity, and continuous optimization, providing high-value empowerment for a growing number of advertising clients.
