AT&T raises HBO Max subscriber forecast, sees 120 million to 150 million by the end of 2025

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AT&T raises HBO Max subscriber forecast, sees 120 million to 150 million by the end of 2025

cnbc2021-03-12

KEY POINTS AT&T said it now expects global subscribers of between 120 million and 150 million for HBO Max and HBO by the end of 2025. Back in October 2019, the company set a goal of hitting 50 ...

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AT&T had previously set a forecast of between 75 million and 90 million subscribers globally by 2025.\nHBO Max is expected to expand to around 60 markets outside the U.S. this year and will launch a lower-cost version with advertising in June.\nIn January, WarnerMedia, reported that HBO and HBO Max had a combined 41.5 million domestic subscribers, up 20% from 34.6 million a year prior.\nOf the 37.7 million HBO Max-eligible subscribers, 30 million came from wholesalers and 6.8 million were through retail channels. Retail subscribers are those that purchase the streaming service directly, not through a cable subscription or other streaming subscription.\nThis means that nearly half of HBO subscribers who were eligible to get HBO Max have not signed up yet.\nAT&T’s new forecast comes as Netflix recently surpassed 200 million subscribersduring the fourth quarter 2020, and and Disney’s streaming service Disney+ surpassed 100 million subscribers just 16 months after its launch.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"hasMoreComments":true,"newsSizeData":{"likeSize":590,"commentSize":27,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}