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抖音大片扎堆声量分流,微博快手如何抢食?

数娱STUDIO2021-06-29

和今年的春节档、五一档相比,前不久的端午档有点不温不火。十几部影片轮番上映,最终档期内无一破亿。 这也让接下来的暑期档成为国产大片的必争之地。预算有限,档期不保真,片方营销要优先哪家平台? 微博起家早,抖音增量快、快手也在加码,三大平台已经成为各路片方营销时非常看重的流量池。 从平台的角度来看,前有微博、抖音围绕大热档期争抢头部大片,特别是春节档多部影片疑似签署了抖音独家营销协议,更是在业内引起了...

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