Tesla's 2-Minute Ad That Changes a Lot of Things

11
3
Favorite

Tesla's 2-Minute Ad That Changes a Lot of Things

The Street2023-05-24

The brand, via its Asian subsidiary, promotes the features fitted in its Model 3 sedan in a commercial, which is a first.A new era is beginning at Tesla. After years of relying on word-of-mouth and ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Report

Comment（3）

a4xrbj1
·2023-05-24
It's wrong, Tesla has used their social media accounts for years to educate their followers. Not only in Singapore but in other countries as well. Do you research before you write up such a made up story
Reply
Like
Report
Fold Replies
- Juliasheng:
  好的
  2023-06-07
  Reply
  Report
Longs
·2023-05-24
👌🏼🙏🏼
Reply
1
Report
Kenneth
·2023-05-24
Start of sth new
Reply
3
Report

Most Discussed

7x24

All

Terms and Conditions·Privacy Policy

Company: TTMF Limited. Tech supported by Xiangshang Yixin.

Email：uservice@ttm.financial

{"i18n":{"language":"en_US"},"data":{"share":"https://ttm.financial/m/news/1127640287?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2023-05-24 16:17","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1127640287","market":"us","top_or_hot":-1,"title":"Tesla's 2-Minute Ad That Changes a Lot of Things","media":"The Street","content":"<div>\n<p>The brand, via its Asian subsidiary, promotes the features fitted in its Model 3 sedan in a commercial, which is a first.A new era is beginning at Tesla. After years of relying on word-of-mouth and ...</p>\n\n<a href=\"https://www.thestreet.com/technology/teslas-2-minute-ad-that-changes-a-lot-of-things\">Source Link</a>\n\n</div>\n","source":"lsy1610613172068","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Tesla's 2-Minute Ad That Changes a Lot of Things</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTesla's 2-Minute Ad That Changes a Lot of Things\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-05-24 16:17 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.thestreet.com/technology/teslas-2-minute-ad-that-changes-a-lot-of-things><strong>The Street</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The brand, via its Asian subsidiary, promotes the features fitted in its Model 3 sedan in a commercial, which is a first.A new era is beginning at Tesla. After years of relying on word-of-mouth and ...</p>\n\n<a href=\"https://www.thestreet.com/technology/teslas-2-minute-ad-that-changes-a-lot-of-things\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"TSLA","symbol_name":"特斯拉","start_time":0,"source_url":"https://www.thestreet.com/technology/teslas-2-minute-ad-that-changes-a-lot-of-things","article_id":"1127640287","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1127640287","pubTimestamp":1684916274,"sourceInfo":{"source_id":"lsy1610613172068","name":"The Street"},"weMediaInfo":null,"summary":"The brand, via its Asian subsidiary, promotes the features fitted in its Model 3 sedan in a commerci","collect":0,"end_time":0,"defaultTopTitle":"thestreet.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"TSLA":"特斯拉"},"translate_title":"特斯拉的2分钟广告改变了很多事情","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TSLA":0.9},"content_text":"The brand, via its Asian subsidiary, promotes the features fitted in its Model 3 sedan in a commercial, which is a first.A new era is beginning at Tesla. After years of relying on word-of-mouth and passionate fans to promote it, the electric vehicle producer is back in line. It will now do like most other car manufacturers: advertise its cars.\"We'll try a little advertising and see how it goes,\" Chief Executive Officer Elon Musk told shareholders last week. He explained that this reversal was due to the fact that it is necessary to educate consumers on Tesla’s models, car features and the technological innovations of the company, which, he claimed, are advanced on artificial intelligence, compared to Google, for example. He added that advertising Tesla products will also allow the carmaker to reach new customers, as Tesla aspires to produce tens of millions of vehicles a year.A 2-Minute Ad on the Model 3\"It's worth a try and we'll see how effective it is,\" Musk told CNBC in an interview aired on Twitter Spaces after the annual shareholder meeting. \"I only just agreed to it so it's not a fully formed strategy.\"The announcement pleased Tesla investors, who have recently advocated a marketing strategy as competition closes the gap with Tesla. They were happy as commercials may help Tesla to reach 90% of the population who are not aware of the brand.Less than a week after the Techno King’s announcement, Tesla has just posted an ad on Twitter Asia, which seems to be its very first commercial. In this approximately 2-minute clip, a Tesla customer, who is a professional and a mother of two toddlers, touts various aspects of the Model 3 sedan, the Austin, Texas-based automaker's entry-level vehicle.She explains why she chose to buy a Tesla. Among her reasons, she highlights several features -- autosteer, child lock, air-con -- which are not only technological innovations but also a sign that safety is Tesla's priority.\"Everyday I have to drive long hours. Sometimes it can get very tiring,\" Felicia, who lives in Singapore, says in the ad titled \"Drive to believe -Why she chose Tesla?\" \"With the autosteer, I'm able to put my mind at ease. It will warn me whenever I'm getting too close to other cars as well as [to] keep myself in the lane. I think, at the end of the day, when we drive, it's about getting from point A to point B and in the safest manner possible.\"Autosteer is a feature that keeps the Model 3 in its driving lane when cruising at a set speed, Tesla says. It also allows the driver to use the turn signals to move Model 3 into an adjacent lane and can detect lane markings and the presence of vehicles and objects, to assist the driver in steering Model 3.The feature is however \"a hands-on feature. You must keep your hands on the steering wheel at all times,\" Tesla warns.In the video, Felicia also explains that she chose Tesla for environmental reasons, which is at the very heart of Musk's mission: to achieve a sustainable energy economy.\"I imagine a future without fumes, without smoke. We are able to wind down our car [windows]. We are able to breathe freely, without all these chemicals down in the air. I would say it's one of the greatest gifts, that my kids can have, in terms of their future.\"No Marketing DepartmentIt is unclear whether this ad is the brand's very first commercial. It had already been viewed by more than 425,000 times at the time of writing, which is almost triple the number of followers of the Tesla Asia account that posted it. The video does not currently appear on the account of the parent company, which has more than 20 million followers. The advertising video could therefore be a test.Until Musk's announcement last week, the automotive industry disruptor has stood out from its competitors by not advertising its cars. Besides the word of mouth from its fans, Tesla relied on the personality of Musk to promote its products.The marketing strategy has always been to focus on the buyers. Tesla focuses on a human-centric customer experience. The carmaker invests a lot in research and development (R&D) to develop products that are supposed to improve the experience of drivers.This strategy works well. For example, Full Self-Driving (FSD), Tesla's $15,000 driver assistance system, is the subject of much discussion on social networks, where users praise its merits with each update.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9970735325,"gmtCreate":1684939279867,"gmtModify":1684939284304,"author":{"id":"4140090365269462","authorId":"4140090365269462","name":"a4xrbj1","avatar":"https://community-static.tradeup.com/news/9d8912bc5b3237f119291ecf0caa4d5a","vip":1,"crmLevel":9,"crmLevelSwitch":1,"idStr":"4140090365269462","authorIdStr":"4140090365269462"},"htmlText":"It's wrong, Tesla has used their social media accounts for years to educate their followers. Not only in Singapore but in other countries as well. Do you research before you write up such a made up story","listText":"It's wrong, Tesla has used their social media accounts for years to educate their followers. Not only in Singapore but in other countries as well. Do you research before you write up such a made up story","text":"It's wrong, Tesla has used their social media accounts for years to educate their followers. Not only in Singapore but in other countries as well. Do you research before you write up such a made up story","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9970735325","repostId":1127640287,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":106393393,"gmtCreate":1686120688221,"gmtModify":1686120694706,"authorId":4097895666271610,"author":{"id":4097895666271610,"idStr":"4097895666271610","authorId":4097895666271610,"name":"Juliasheng","avatar":"https://static.tigerbbs.com/88669bb70cf7b8dfa2de1f420d8237c2","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9970735325,"type":1,"supId":0,"prevId":0,"content":"好的","text":"好的","html":"好的"}],"langContent":"EN"},{"id":9970733376,"gmtCreate":1684934179195,"gmtModify":1684934182784,"author":{"id":"4115290449563752","authorId":"4115290449563752","name":"Longs","avatar":"https://community-static.tradeup.com/news/824b5073731ab909a8d4e129caa8d995","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"4115290449563752","authorIdStr":"4115290449563752"},"htmlText":"👌🏼🙏🏼","listText":"👌🏼🙏🏼","text":"👌🏼🙏🏼","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9970733376","repostId":1127640287,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9970702650,"gmtCreate":1684917964571,"gmtModify":1684917969595,"author":{"id":"3560602080448870","authorId":"3560602080448870","name":"Kenneth","avatar":"https://static.tigerbbs.com/cd14b88c7e034431c3e206077bbefdf2","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3560602080448870","authorIdStr":"3560602080448870"},"htmlText":"Start of sth new","listText":"Start of sth new","text":"Start of sth new","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9970702650","repostId":1127640287,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":11,"commentSize":3,"repostSize":3,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}