To The Moon

Sina Finance's "Liquor Price Insider" is now live, putting the real market prices of well-known baijiu brands at your fingertips. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 27, the average terminal retail prices of 12 major baijiu products saw six rise, five fall, and one remain flat, with gainers holding a slight edge as the overall price picture extended yesterday's recovery trend, though the month-on-month gain narrowed.

On the rising side, Feitian Moutai climbed 1 yuan to 1,788 yuan, edging up slightly after yesterday's dip but still trading within its 30-day low range. Moutai 1935 rose 1 yuan to 684 yuan, ending a two-day losing streak and stabilizing for now. Wuliangye Puwu Eighth Generation gained 3 yuan to 804 yuan, posting a third consecutive advance for a cumulative surge of 15 yuan and continuing to climb after holding above 800 yuan. Guojiao 1573 added 1 yuan to 886 yuan, marking a second straight day of modest recovery. Yanghe Dream of Blue M6+ rose 3 yuan to 601 yuan, extending yesterday's repair momentum with a second consecutive gain. Gujinggong Gu20 jumped 7 yuan to 533 yuan, with rebounding strength from low levels further intensifying, making it the biggest gainer of the day.

On the declining side, Wuliangye 1618 fell 2 yuan to 825 yuan, hitting its lowest level in the past month. Qinghua Fen 20 dropped 1 yuan to 389 yuan, with its two-day rebound coming to a pause as it entered short-term consolidation. Xijiu Junpin plunged 5 yuan to 635 yuan, breaking below its medium-term trend line amid recent violent price swings. Qinghualang fell 3 yuan to 688 yuan, retreating for consolidation after yesterday's rebound. Crystal Jiannanchun slipped 1 yuan to 411 yuan, continuing its recent narrow-range trading pattern.

On the flat side, Jingpin Moutai held steady at 2,450 yuan, ending a six-day losing streak. The total terminal retail price of the 12 major products continued to edge higher today, with six products posting gains, among which Gujinggong Gu20 stood out with a 7 yuan increase, though sharp pullbacks in Xijiu Junpin and Qinghualang limited the overall advance. If one bottle of each of the 12 major products were packaged together and sold as a bundle, the total price today would be 10,694 yuan, up 4 yuan from yesterday, marking a second consecutive day of recovery and a new five-day high.

Daily data for "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor makers' designated distributors, social distributors, e-commerce platforms and retail outlets. The raw sample data consists of real transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific and fully traceable data on the market prices of major baijiu products.

With the official i-Moutai platform launching sales of Feitian Moutai at 1,499 yuan per bottle around New Year's Day (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), and Jingpin Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan per bottle on May 16), this new channel's magnetic influence on the average terminal retail prices of both products has gradually become apparent.

The daily liquor prices published by "Liquor Price Insider" follow calculation rules weighted by real transaction volumes. We have introduced quantifiable prices into the calculation of terminal retail prices for the two liquor products. [Click to enter Liquor Price Insider to view real liquor prices and search the most complete distributor database for Kweichow Moutai and Wuliangye.]

On important news in the baijiu industry, the 2026 Seoul "Moutai Night" themed "Originating from Chishui, Fragrance Settling in the Han River" was held on October 25 in Seoul, South Korea. This marks the first time "Moutai Night" has landed in Seoul, following international metropolises such as San Francisco, Paris, London and Tokyo. The event, leveraging the close geographical and cultural foundations between China and South Korea, centered on exchanges about Chinese baijiu going global, focusing on cultivating awareness among local overseas consumers, shaping consumption scenarios and translating brand culture, and strengthening interaction between Kweichow Moutai and local consumers and markets through visual displays, cultural experiences and dialogues between Chinese and South Korean guests.

At the event, the overseas promotional video for Kweichow Moutai's Feitian series, "Warmth, Connecting the World," had its global premiere, marking Moutai's first product promotional film specifically produced for overseas markets. As "Moutai Night" further expands to Seoul, Moutai is also continuing to deepen overseas consumers' understanding of Chinese baijiu culture and brand value through localized expression and diverse consumption scenarios. [Click to enter Liquor Price Insider to view real liquor prices and search the most complete distributor database for Kweichow Moutai and Wuliangye.]