To The Moon

RS MACALLINE (01528) surged over 9%, with its A shares hitting the daily limit-up. At the time of writing, the stock rose 9.48% to HK$1.27, with a turnover of HK$75.18 million. Public data shows that RS MACALLINE is a leading operator of home decoration and furniture malls in China, as well as a platform service provider for the broader home furnishing industry. By the end of 2024, the company operated 77 self-owned malls and 257 managed malls with varying degrees of oversight, along with 7 jointly operated home furnishing malls through strategic partnerships. Additionally, it franchised 33 home furnishing and building materials projects, covering a total of 405 stores/commercial streets. In June 2023, the company welcomed new shareholders, including Xiamen C&D and Lianfa Group, with the former being a state-owned enterprise based in Xiamen. Recently, the Ministry of Commerce expressed an optimistic outlook for the retail sector. RS MACALLINE previously stated in investor communications that it is actively advancing multiple strategic initiatives, such as the "3+ Star Ecosystem," while optimizing mall category layouts. The company has expanded beyond home furnishing to include appliances, home renovation, new energy vehicles, and dining, among other formats. Moving forward, RS MACALLINE plans to focus on youth-oriented transformation by introducing diversified formats, such as anime-themed home furnishing zones, trendy design areas, solutions for single-living young adults, and pet-friendly home experience spaces.