During the 2026 ChinaJoy event, Zhejiang Century Huatong Group Co.,Ltd. President Xie Fei discussed the company's future game development direction with the media.
Xie Fei stated that when investing in new products, the company completely avoids subjective judgments and choices. The core strategy is to be entirely data-driven, focusing on continuous iteration and optimizing the product itself.
Regarding category strategy, she revealed that in 2026, the company will prioritize the casual games segment. While Zhejiang Century Huatong Group Co.,Ltd. has already built a substantial presence in the SLG track, casual games are expected to become a key driver of future revenue growth. Although this category takes longer to scale up initially, once it achieves a certain critical mass, the revenue stream becomes highly stable and less prone to significant fluctuations.
Xie Fei added that the company's research and operations system has been standardized, creating a replicable methodology. Furthermore, the integration of AI technology into the research and operations process has improved the efficiency of content updates, which helps enhance user retention.
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Zhejiang Century Huatong Group President Says New Product Strategy Is Data-Driven, With Casual Games Becoming a Key Focus in 2026
Deep News13:10
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