Apple CEO Tim Cook moved onto product announcements, starting with a new iPad. The video was recorded in an empty auditorium.
Apple’s lowest-cost iPad, simply called iPad, is getting an update with a faster A13 processor and a better, 12 megapixel front-facing camera for better video calls, like on Zoom. It’s got a wider lens to capture more people in a single scene and can have an LTE wireless connection.
It costs $329 with 64GB of storage. That’s more storage but the same starting price as before. It goes on sale next week.
Apple also announced a new iPad Mini, which has a smaller 8.3-inch screen. It has a redesign featuring new, flatter design language, like the iPhone 12. It has smaller bezels with no fingerprint sensor on the front and comes in several colors, including purple.
The TouchID sensor has been built into the top button, which turns the screen on and off. It uses an USB-C connector, instead of Apple’s proprietary Lightning connector. It can support a 5G wireless connection. It works with Apple’s stylus, the second-generation Pencil.
It starts at $499 and hits stores next week, Apple said.
Apple announces new Apple Watch Series 7
Apple’s next product reveal will be the Apple Watch models, Cook said. The specs are being announced by Apple COO Jeff Williams.
The new models are called Apple Watch Series 7 will have a redesign, according to a promotional video shown by Apple. The new models have 20% screen area over last year’s Series 6 models but retains an industrial design with rounded edges. Apple says the screen is more crack-resistant and it charges faster.
Apple has redesigned its software to fit more information on the screen, the company said. It comes several new watch faces.
The entry-level model comes in five colors, including blue, and red. It also comes in aluminum, steel, and titanium cases, all of which have different prices.
Previous Apple Watch bands will still work with the new models, Apple said.
Apple announces iPhone 13 with smaller notch and bigger battery
With over 2 million viewers watching on YouTube, Apple CEO Tim Cook announced new iPhone models called iPhone 13.
The iPhone 13 has a smaller display cutout, or "notch," at the top of the screen.
Otherwise, the new iPhone 13 mostly has the same design as last year with new camera modules arranged diagonally. One camera is a 12-megapixel wide-angle lens, with a big sensor that captures 50% more light, Apple said. The other lens is an ultra-wide lens.
One camera improvement is a new "cinematic mode" that can hold focus on a moving subject.
It also has a bigger battery and brighter screen, Apple said. It comes in two sizes, 5.4-inch, and 6.1-inches, and five colors.
It has a new Apple-designed chip powering it, which the company is calling A15 Bionic. It has six cores and a specialized portion for running artificial intelligence algorithms.
Like last year’s model, this year’s iPhones will have 5G connectivity. Apple says it works on carriers in 60 countries.
The iPhone 13 mini costs $699 and the iPhone 13 costs $799, Apple said, the same prices as last year. Devices now start with 128GB of storage space, an increase over last year.
Apple announces high-end iPhone 13 Pro models with bigger batteries
Apple announced the iPhone 13 Pro and iPhone 13 Pro Max with longer battery life.
The iPhone 12 Pro should have a 1.5 hour longer battery life and its bigger sibling will have a 2.5 hour longer battery life, Apple said. The iPhone 13 Pro starts at $999 and the Pro Max starts at $1099, the same prices as last year. Apple also has added a larger 1TB storage option.
The new iPhones will go on sale on September 24, Apple said.
They have the same screen sizes as last year's models, with a 6.1-inch version and a bigger 6.7-inch version. This year's models also come in a "Sierra Blue" version.
The biggest distinguishing characteristic between iPhone's base models and its Pro models is that they have three rear-facing cameras, including a zoom lens, a wide lens, and an ultra-wide camera, which can focus on objects as close as 2 centimeters away.
The iPhone 13 Pro has a display that Apple calls "Super Retina XDR with ProMotion" that has twice the refresh rate as previous iPhones. This means that scrolling on an iPhone should look smoother with less lag.
The Pro models have the same chip as the main iPhones, the A15 Bionic, Apple said.
This year's models are still constructed out of stainless steel, Apple marketing chief Greg Jozwiak said.
