How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?

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How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?

Benzinga2022-02-04

Meta Platforms, Inc. shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...

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vincentheng8
·2022-02-05
All I n
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Cruidi
·2022-02-04
Love hate relationship
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gachaboi123
·2022-02-04
Hi
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SuperSpec
·2022-02-04
Like pls
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Aphrodisiac_
·2022-02-04
Note to all Apple users ⛔️
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GggSlimeR
·2022-02-04
Do not like my comment
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Wafu
·2022-02-04
Like please
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Victorhc88
·2022-02-04
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rayjs
·2022-02-04
Aaaa
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ASMH
·2022-02-04
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Ahsiang
·2022-02-04
Pwr
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377tkr
·2022-02-04
US shares really up n down fast and furious
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SiniS
·2022-02-04
👍🏻
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TradeMore
·2022-02-04
Ok
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ShawnKoh1
·2022-02-04
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CCKK
·2022-02-04
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amazinggrace
·2022-02-04
Hmmm
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CharlesKing
·2022-02-04
Like and comment
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·2022-02-04
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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":null,"symbol_name":null,"start_time":0,"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","article_id":"1147935541","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","pubTimestamp":1643945313,"columns":[],"sourceInfo":{"source_id":"lsy1606299360108","name":"Benzinga"},"weMediaInfo":null,"summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{},"translate_title":"2022年，苹果的iOS隐私改变会让脸书付出多少代价？","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FB":0.9},"content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. 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This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. 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The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9098052213,"gmtCreate":1643982551466,"gmtModify":1676533878303,"author":{"id":"4104539779130330","authorId":"4104539779130330","name":"Cruidi","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"4104539779130330","authorIdStr":"4104539779130330"},"htmlText":"Love hate relationship&nbsp;","listText":"Love hate relationship&nbsp;","text":"Love hate relationship","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9098052213","repostId":1147935541,"repostType":2,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9098031325,"gmtCreate":1643963440488,"gmtModify":1676533876697,"author":{"id":"4087304258366280","authorId":"4087304258366280","name":"gachaboi123","avatar":"https://static.tigerbbs.com/cb83c17f0db9b4c88e80fb28cca1aab8","vip":1,"crmLevel":5,"crmLevelSwitch":1,"idStr":"4087304258366280","authorIdStr":"4087304258366280"},"htmlText":"Hi","listText":"Hi","text":"Hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9098031325","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9098030719,"gmtCreate":1643962250260,"gmtModify":1676533876634,"author":{"id":"3568924325749502","authorId":"3568924325749502","name":"SuperSpec","avatar":"https://static.tigerbbs.com/c77dc0a9eb121d05b7d077fbdd10d30a","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3568924325749502","authorIdStr":"3568924325749502"},"htmlText":"Like pls","listText":"Like pls","text":"Like pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9098030719","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9098095158,"gmtCreate":1643960410783,"gmtModify":1676533876536,"author":{"id":"4106634388765870","authorId":"4106634388765870","name":"Aphrodisiac_","avatar":"https://static.itradeup.com/news/2e6296163a351f6dfb5e24eaf78c2401","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4106634388765870","authorIdStr":"4106634388765870"},"htmlText":"Note to all Apple users ⛔️","listText":"Note to all Apple users ⛔️","text":"Note to all Apple users ⛔️","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9098095158","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9098093398,"gmtCreate":1643958526455,"gmtModify":1676533876435,"author":{"id":"4093058604760480","authorId":"4093058604760480","name":"GggSlimeR","avatar":"https://community-static.tradeup.com/news/4b805c8472adab6d9418f36452434a56","vip":1,"hat":"https://static.tigerbbs.com/b0a2963eb37c60c5d6d4a8dbcd266952","crmLevel":5,"crmLevelSwitch":1,"idStr":"4093058604760480","authorIdStr":"4093058604760480"},"htmlText":"Do not like my comment&nbsp;","listText":"Do not like my comment&nbsp;","text":"Do not like my comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9098093398","repostId":1147935541,"repostType":2,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9098001806,"gmtCreate":1643955504489,"gmtModify":1676533876076,"author":{"id":"3575505100092231","authorId":"3575505100092231","name":"Wafu","avatar":"https://static.tigerbbs.com/0fa81128865bb0701d14c8c5b8570921","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3575505100092231","authorIdStr":"3575505100092231"},"htmlText":"Like please","listText":"Like please","text":"Like please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9098001806","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9098000717,"gmtCreate":1643954553667,"gmtModify":1676533876037,"author":{"id":"3582248650466523","authorId":"3582248650466523","name":"Victorhc88","avatar":"https://static.tigerbbs.com/d72a1d9498132424b1eddb4db3c77265","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3582248650466523","authorIdStr":"3582248650466523"},"htmlText":"Like&nbsp;","listText":"Like&nbsp;","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9098000717","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091775142,"gmtCreate":1643953421027,"gmtModify":1676533875943,"author":{"id":"3582194391985550","authorId":"3582194391985550","name":"rayjs","avatar":"https://static.tigerbbs.com/c7c5a87eb80a4d23caa89490493c51fd","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3582194391985550","authorIdStr":"3582194391985550"},"htmlText":"Aaaa","listText":"Aaaa","text":"Aaaa","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091775142","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091772527,"gmtCreate":1643953296987,"gmtModify":1676533875920,"author":{"id":"3586939439858903","authorId":"3586939439858903","name":"ASMH","avatar":"https://static.tigerbbs.com/c8c22c3127769d9bb7b4e8d291d98433","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3586939439858903","authorIdStr":"3586939439858903"},"htmlText":"Like&nbsp;","listText":"Like&nbsp;","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091772527","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091778652,"gmtCreate":1643952748516,"gmtModify":1676533875871,"author":{"id":"3582617881962608","authorId":"3582617881962608","name":"Ahsiang","avatar":"https://static.tigerbbs.com/310f96e7696af85ae33ece774a483d15","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3582617881962608","authorIdStr":"3582617881962608"},"htmlText":"Pwr","listText":"Pwr","text":"Pwr","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091778652","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091778938,"gmtCreate":1643952714742,"gmtModify":1676533875863,"author":{"id":"3582001642809284","authorId":"3582001642809284","name":"377tkr","avatar":"https://static.tigerbbs.com/25cbfadab64a300119ffe30a37937ff2","vip":1,"crmLevel":7,"crmLevelSwitch":0,"idStr":"3582001642809284","authorIdStr":"3582001642809284"},"htmlText":"US shares really up n down fast and furious","listText":"US shares really up n down fast and furious","text":"US shares really up n down fast and furious","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091778938","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091771905,"gmtCreate":1643952622825,"gmtModify":1676533875847,"author":{"id":"3575200115109066","authorId":"3575200115109066","name":"SiniS","avatar":"https://static.tigerbbs.com/6c54fb65b275549d9e3c4b80c5117022","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3575200115109066","authorIdStr":"3575200115109066"},"htmlText":"👍🏻","listText":"👍🏻","text":"👍🏻","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091771905","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091779074,"gmtCreate":1643952090020,"gmtModify":1676533875791,"author":{"id":"4097720712211120","authorId":"4097720712211120","name":"TradeMore","avatar":"https://static.tigerbbs.com/976c10f5e71e9a3b002205015f764d44","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"4097720712211120","authorIdStr":"4097720712211120"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091779074","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091770295,"gmtCreate":1643952032826,"gmtModify":1676533875783,"author":{"id":"3570598542159923","authorId":"3570598542159923","name":"ShawnKoh1","avatar":"https://static.tigerbbs.com/0045c4894f8a2755b17a9e8518df4d5e","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3570598542159923","authorIdStr":"3570598542159923"},"htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091770295","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9091748417,"gmtCreate":1643950814753,"gmtModify":1676533875653,"author":{"id":"3569655834816623","authorId":"3569655834816623","name":"CCKK","avatar":"https://static.tigerbbs.com/c6aea8804777ae257ed50c99419ad048","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3569655834816623","authorIdStr":"3569655834816623"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091748417","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":633821160,"gmtCreate":1643949148650,"gmtModify":1676532679039,"author":{"id":"3581927793488898","authorId":"3581927793488898","name":"amazinggrace","avatar":"https://static.tigerbbs.com/101230c6fb2ec15140a58f9488ad7396","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3581927793488898","authorIdStr":"3581927793488898"},"htmlText":"Hmmm","listText":"Hmmm","text":"Hmmm","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/633821160","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":100419801,"gmtCreate":1643950827115,"gmtModify":1663243264072,"authorId":3569655834816623,"author":{"id":3569655834816623,"idStr":"3569655834816623","authorId":3569655834816623,"name":"CCKK","avatar":"https://static.tigerbbs.com/c6aea8804777ae257ed50c99419ad048","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":633821160,"type":1,"supId":0,"prevId":0,"content":"Hmm","text":"Hmm","html":"Hmm"}],"langContent":"CN"},{"id":9091727720,"gmtCreate":1643946859870,"gmtModify":1676533875207,"author":{"id":"3579391265651951","authorId":"3579391265651951","name":"CharlesKing","avatar":"https://static.tigerbbs.com/d8fbdcf3295ba7f84c1f2205610ea968","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579391265651951","authorIdStr":"3579391265651951"},"htmlText":"Like and comment","listText":"Like and comment","text":"Like and comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9091727720","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":633867726,"gmtCreate":1643946544875,"gmtModify":1676532678954,"author":{"id":"3575499385722971","authorId":"3575499385722971","name":"bobbylim","avatar":"https://static.tigerbbs.com/1d9753dcafa04623c0e98c0bcaa291ae","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3575499385722971","authorIdStr":"3575499385722971"},"htmlText":"Hmm","listText":"Hmm","text":"Hmm","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/633867726","repostId":1147935541,"repostType":4,"repost":{"id":"1147935541","kind":"news","pubTimestamp":1643945313,"share":"https://ttm.financial/m/news/1147935541?lang=&edition=fundamental","pubTime":"2022-02-04 11:28","market":"us","language":"en","title":"How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?","url":"https://stock-news.laohu8.com/highlight/detail?id=1147935541","media":"Benzinga","summary":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fo","content":"<html><head></head><body><p><a href=\"https://laohu8.com/S/FB\"><b>Meta Platforms, Inc.</b> </a> shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.</p><p>The social media platform issued weak guidance, with part of the anticipated weakness attributable to $<b>Apple, Inc.&#39;s(</b>AAPL)$ iOS privacy changes.</p><p><b>What Happened:</b> Apple&#39;s privacy changes will be a $10-billion headwind to Meta&#39;s business, CFO <b>Dave Wehner</b> said on the company&#39;s earnings call.</p><p>The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.</p><p>Wehner also offered an explanation as to why $<b>Alphabet, Inc.&#39;s(</b>GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.</p><p>Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.</p><p>CEO <b>Mark Zuckerberg</b> said in his opening remarks that with Apple&#39;s iOS changes and new regulation in Europe, there&#39;s a clear trend where less data is available to deliver personalized ads.</p><p><b>Facebook&#39;s Plans To Tackle Headwind:</b> Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.</p><p>Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said <b>Sheryl Sandberg,</b>the company&#39;s chief operating officer.</p><p>The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.</p><p>The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Much Will Apple's iOS Privacy Changes Cost Facebook in 2022?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-04 11:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued...</p>\n\n<a href=\"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.benzinga.com/news/22/02/25398963/how-much-will-apples-ios-privacy-changes-cost-facebook-in-2022","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147935541","content_text":"Meta Platforms, Inc.  shares are down by a whopping one-quarter of their value in reaction to the fourth-quarter results reported by Facebook Wednesday after the close.The social media platform issued weak guidance, with part of the anticipated weakness attributable to $Apple, Inc.'s(AAPL)$ iOS privacy changes.What Happened: Apple's privacy changes will be a $10-billion headwind to Meta's business, CFO Dave Wehner said on the company's earnings call.The Meta CFO said the impact is seen in a number of verticals, with e-commerce being one of the most impacted verticals from the iOS restrictions.Wehner also offered an explanation as to why $Alphabet, Inc.'s(GOOGL)$ search business is unlikely to be as impacted from the restrictions. The restrictions from Apple, Wehner said, are designed in such a way that carves out browsers from the tracking prompts Apple requires for apps. This means search ads could have access to far more third-party data for measurement and optimization purposes than app-based platforms, he added.Wehner said he expects this policy discrepancy to continue as Apple continues to take billions of dollars from Google Search ads.CEO Mark Zuckerberg said in his opening remarks that with Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads.Facebook's Plans To Tackle Headwind: Apple, with its privacy changes, has created challenges for advertisers that include decreases in the accuracy of ads and difficulty in measuring outcomes.Meta is making progress in closing the underreporting gap for iOS web conversions and by introducing tools like aggregated event measurement solutions to deliver better insights for advertisers, said Sheryl Sandberg,the company's chief operating officer.The social media giant is investing in automation to enable advertisers to leverage machine learning to find the right audience with less effort and reduce reliance on targeting, she added. This, the exec said, will be a long-term effort.The issues with measurement lead to underreporting gaps and data delays, the executive said. Less granular conversion data is received on a delayed basis, making it tough for advertisers to make real-time decisions, she added.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":100419439,"gmtCreate":1643948210857,"gmtModify":1663243263134,"authorId":3566169444998058,"author":{"id":3566169444998058,"idStr":"3566169444998058","authorId":3566169444998058,"name":"GaryL","avatar":"https://static.tigerbbs.com/528fb5afea5ab18c21c7ded16d25d53c","vip":1,"currentWearingBadge":{"badgeId":"1026c425416b44e0aac28c11a0848493-3","templateUuid":"1026c425416b44e0aac28c11a0848493","name":" Tiger Idol","description":"Join the tiger community for 1500 days","bigImgUrl":"https://static.tigerbbs.com/8b40ae7da5bf081a1c84df14bf9e6367","smallImgUrl":"https://static.tigerbbs.com/f160eceddd7c284a8e1136557615cfad","grayImgUrl":"https://static.tigerbbs.com/11792805c468334a9b31c39f95a41c6a","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2024.11.28","individualDisplayEnabled":0,"individualDisplaySort":0,"categoryType":1001},"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":633867726,"type":1,"supId":0,"prevId":0,"content":"Worry","text":"Worry","html":"Worry"},{"id":7229160,"gmtCreate":1643949142974,"gmtModify":1663239731739,"authorId":3581927793488898,"author":{"id":3581927793488898,"idStr":"3581927793488898","authorId":3581927793488898,"name":"amazinggrace","avatar":"https://static.tigerbbs.com/101230c6fb2ec15140a58f9488ad7396","vip":1,"currentWearingBadge":{"badgeId":"1026c425416b44e0aac28c11a0848493-2","templateUuid":"1026c425416b44e0aac28c11a0848493","name":"Senior Tiger","description":"Join the tiger community for 1000 days","bigImgUrl":"https://static.tigerbbs.com/0063fb68ea29c9ae6858c58630e182d5","smallImgUrl":"https://static.tigerbbs.com/96c699a93be4214d4b49aea6a5a5d1a4","grayImgUrl":"https://static.tigerbbs.com/35b0e542a9ff77046ed69ef602bc105d","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2024.01.15","individualDisplayEnabled":0,"individualDisplaySort":0,"categoryType":1001},"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":633867726,"type":1,"supId":0,"prevId":0,"content":"Umm","text":"Umm","html":"Umm"}],"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":240,"commentSize":19,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}