In the featured series "Practical Players," Mr. Savage founder Cui Jianwei stated that direct and franchise operations are not mutually exclusive, citing Mixue Bingcheng as a prime example of a successful business model.
Mr. Savage founder Cui Jianwei firmly believes that direct-operated and franchised stores are by no means opposing concepts. He stated plainly: "All the stores Mr. Savage opened in its early years were directly operated. We only began franchising in 2024; before that, it was entirely direct-operated stores." Cui Jianwei commented: "The rapid development of the tea beverage industry in recent years has matured both brands and franchisees. With so many tea drink brands and numerous listed companies, whether it's Mixue or Guming, they are all excellent examples for us to learn from. How many years have they been around? Mixue has been operating for about 27 or 28 years, right? Aren't they operating on a franchise model? And aren't they thriving? Where is the so-called decline in momentum? Guming has performed exceptionally well since its IPO; I personally even want to buy Guming stock. So, fundamentally, it comes down to whether the team is genuinely committed to doing something well. Other factors are secondary. Direct and franchise operations have never been contradictory; either model can be adopted as appropriate, as both have their merits."
"Practical Players" is a dialogue program jointly created by Sina Finance and Weibo, and produced by Weibo Finance. Bearing the name "Practical," the show focuses on market-validated business strategies, groundbreaking innovative practices, and the decision-making wisdom of entrepreneurs in complex environments, aiming to provide audiences with sincere and actionable content experiences.
Sina's statement: All meeting transcripts are compiled from live shorthand and have not been reviewed by the speakers. Sina publishes this article to convey more information, which does not necessarily imply endorsement of the views or confirmation of the descriptions.
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