To The Moon

Industrial And Commercial Bank Of China Limited officially kicked off its Financial Education Publicity Week on September 7, intensifying its commitment to the political and people-centered principles of financial work. The initiative aims to elevate public financial literacy and strengthen risk prevention capabilities while safeguarding the legitimate rights and interests of financial consumers and investors.

Centered on the theme "A Clean Financial Network, Protecting Reassuring Consumption," the campaign encompasses a series of activities designed to disseminate financial security knowledge. Through these efforts, the bank is highlighting key risk prevention points encountered during financial activities and introducing the diverse dispute resolution channels and methods available, contributing to the development of a standardized and healthy financial market environment.

During the activity week, ICBC is focusing on three main pillars: "Consumer Protection Warming People's Livelihood," "Consumer Protection Tips Delivered Door-to-Door," and "Consumer Protection Guarding Rights and Interests." The bank is leveraging both online and offline channels to conduct differentiated, scenario-based, and distinctive financial education promotions, making financial knowledge more tangible and accessible to the public.

On one front, the bank is concentrating on the core production and living scenarios of key groups such as the elderly, adolescents, and specific professional cohorts, including drivers and sales personnel. This involves innovating publicity methods and enriching communication platforms to highlight initiatives that use digital and intelligent financial services to protect people's livelihoods and safeguard their financial assets. On the other front, the campaign strengthens warnings against financial network chaos by promoting knowledge of lawful rights protection, continuously improving services tailored for senior citizens, and enhancing digital, intelligent, and user-friendly service levels to bolster financial consumers' risk awareness and self-protection abilities.

Looking ahead, ICBC will persistently uphold the philosophy of finance for the people. It plans to continue launching well-targeted and clearly themed financial education campaigns, ensuring robust protection of financial consumers' rights, better sharing the benefits of financial development with all consumers, and pushing forward the construction of a bank that satisfies the people.