Breaking Point: How Mark Zuckerberg and Tim Cook Became Foes

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Breaking Point: How Mark Zuckerberg and Tim Cook Became Foes

THE NEW YORK TIMES2021-04-26

The chief executives of Facebook and Apple have opposing visions for the future of the internet. Their differences are set to escalate this week. Facebook’s chief executive, Mark Zuckerberg, left, and...

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ckw0301
·2021-04-27
Depending on which ship you are on.
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- Piggu:
  Agreed!
  2021-04-27
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StepUp
·2021-04-27
Permanent interest not permanent friendship
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Slowdownpok
·2021-04-27
Soon apple and Facebook alliance? Interesting but need to crareful as become monopoly.
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Sammy5289
·2021-04-27
棒棒噠
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codeeayne
·2021-04-27
Feels a little sensationalised
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- WTurtle:
  Wow
  2021-04-27
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tungngie
·2021-04-27
I would think any company would love to collect data, including both apple and fb. Just that apple doesnt want to share the data to fb to make fb powerful. Apple does still collect data and process them to their advantages. Our footprint on internet like gg to certain sites and click certain links are also collected by the search engine we used... All these are to create better user experience, i.e. targeted ads for users. This is what they say. Hehe. Consumers.. well, we wanna use the services, think have to sacrifice our privacies... [流淚]
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Tiongwee
·2021-04-27
Interesting article. Pls help to comment
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kuehlapis
·2021-04-27
who will come up on top?
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WilliamQuan
·2021-04-27
Rich men's drama
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- Koala93:
  Agreed!
  2021-04-27
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BruceInvests
·2021-04-27
Like & comment pls, will reply back!
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- BruceInvests:
  ??
  2021-04-27
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- BruceInvests:
  Thanks
  2021-04-27
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- AdisonW:
  sure
  2021-04-27
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TerenceD
·2021-04-27
That’s ??
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KTran
·2021-04-27
Thanks for sharing the story
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A68
·2021-04-27
Fb vs apple
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Jayb2w
·2021-04-27
Good
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JFK
·2021-04-27
Pls like and comment.
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Winkingbear
·2021-04-27
It’s really no contest but Apple to own unless the world switches to android
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功夫虎
·2021-04-27
??
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Kelvinphan
·2021-04-27
Like & comment
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- Kelvinphan:
  Thank You
  2021-04-27
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- JFK:
  Ok
  2021-04-27
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- AndrewL:
  DOne. Pls Respone back. thx!
  2021-04-27
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我i168
·2021-04-27
Nice story[強]
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Unknown934
·2021-04-27
Please like and comment
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- Kelvinphan:
  Done ... Pls help response back
  2021-04-27
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Their differences are set to escalate this week.\nFacebook’s chief executive, Mark Zuckerberg, left, and...</p>\n\n<a href=\"https://www.nytimes.com/2021/04/26/technology/mark-zuckerberg-tim-cook-facebook-apple.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AAPL","symbol_name":"苹果","start_time":0,"source_url":"https://www.nytimes.com/2021/04/26/technology/mark-zuckerberg-tim-cook-facebook-apple.html","article_id":"1157482757","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1157482757","pubTimestamp":1619441747,"sourceInfo":{"source_id":"lsy1608616134662","name":"The New York Times"},"weMediaInfo":null,"summary":"The chief executives of Facebook and Apple have opposing visions for the future of the internet. The","collect":0,"end_time":0,"defaultTopTitle":"nytimes.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AAPL":"苹果"},"translate_title":"破局：马克·扎克伯格和蒂姆·库克是如何成为敌人的","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9,"FB":0.9},"content_text":"The chief executives of Facebook and Apple have opposing visions for the future of the internet. Their differences are set to escalate this week.\nFacebook’s chief executive, Mark Zuckerberg, left, and Apple’s chief executive, Tim Cook.Credit...Mel Haasch\nSAN FRANCISCO — At a confab for tech and media moguls in Sun Valley, Idaho, in July 2019, Timothy D. Cook of Apple and Mark Zuckerberg of Facebook sat down to repair their fraying relationship.\nFor years, the chief executives had met annually at the conference, which was held by the investment bank Allen & Company, to catch up. But this time, Facebook was grappling with a data privacy scandal. Mr. Zuckerberg had been blasted by lawmakers, regulators and executives — including Mr. Cook — for letting the information of more than 50 million Facebook users be harvested by a voter-profiling firm,Cambridge Analytica, without their consent.\nAt the meeting, Mr. Zuckerberg asked Mr. Cook how he would handle the fallout from the controversy, people with knowledge of the conversation said. Mr. Cook responded acidly that Facebook should delete any information that it had collected about people outside of its core apps.\nMr. Zuckerberg was stunned, said the people, who were not authorized to speak publicly. Facebook depends on data about its users to target them with online ads and to make money. By urging Facebook to stop gathering that information, Mr. Cook was in effect telling Mr. Zuckerberg that his business was untenable. He ignored Mr. Cook’s advice.\nTwo years later, Mr. Zuckerberg and Mr. Cook’s opposing positions have exploded into an all-out war. On Monday, Apple plans torelease a new privacy featurethat requires iPhone owners to explicitly choose whether to let apps like Facebook track them across other apps.\nOne of the secrets of digital advertising is that companies like Facebook follow people’s online habits as they click on other programs, like Spotify and Amazon, on smartphones. That data helps advertisers pinpoint users’ interests and better target finely tuned ads. Now, many people are expected to say no to that tracking, delivering a blow to online advertising — and Facebook’s$70 billionbusiness.\nAt the center of the fight are the two C.E.O.s. Their differences have long been evident. Mr. Cook, 60, is a polished executive whorose through Apple’s ranksby constructing efficient supply chains. Mr. Zuckerberg, 36, is a Harvard dropout who built a social-media empire with ananything-goes stance toward free speech.\nThose contrasts have widened with their deeply divergent visions for the digital future. Mr. Cook wants people to pay a premium — often to Apple — for a safer, more private version of the internet. It is a strategy that keeps Apple firmly in control. But Mr. Zuckerberg champions an “open” internet where services like Facebook are effectively free. In that scenario, advertisers foot the bill.\nThe relationship between the chief executives has become increasingly chilly, people familiar with the men said. While Mr. Zuckerberg once took walks and dined withSteve Jobs, Apple’s late co-founder, he does not do so with Mr. Cook. Mr. Cook regularly met with Larry Page, Google’s co-founder, but he and Mr. Zuckerberg see each other infrequently at events like the Allen & Company conference, these people said.\nMr. Zuckerberg, left, with Dan Rose, then a Facebook executive, and Sheryl Sandberg, chief operating officer, at the Allen & Company conference in 2018.Credit...Drew Angerer/Getty Images\nThe executives have also jabbed at each other. In 2017, a Washington political firm funded by Facebook and other Apple rivals published anonymous articles criticizing Mr. Cook and created a false campaign to draft him as a presidential candidate, presumably to upend his relationship with former President Donald J. Trump. And when Mr. Cook was asked by MSNBC in 2018 how he would deal with Facebook’s privacy issues if he was in Mr. Zuckerberg’s shoes, he replied, “I wouldn’t be in this situation.”\nApple and Facebook declined to make Mr. Cook and Mr. Zuckerberg available for interviews and said the men have no personal animosity toward each other.\nRegarding the new privacy feature, Apple said, “We simply believe users should have the choice over the data that is being collected about them and how it’s used.”\nFacebook said Apple’s feature was not about privacy and was instead about profit.\n“Free, ad-supported services have been essential to the growth and vitality of the internet, but Apple is trying to rewrite the rules in a way that benefits them and holds back everyone else,” a spokeswoman said.\nA Chasm Opens\nMr. Cook and Mr. Zuckerberg first intersected more than a decade ago, when Mr. Cook wassecond in command at Appleand Facebook was a start-up.\nAt the time, Apple saw Facebook as a hedge against Google, the search giant that had expanded into mobile phone software with Android, a former Apple executive said. Around 2010,Eddy Cue, who leads Apple’s digital services, sought out Mr. Zuckerberg for a potential software partnership, the former executive said.\nIn the ensuing meetings, Mr. Zuckerberg told Mr. Cue that Apple had to deliver a great deal for a partnership, or the social network would be happy to go it alone, this person said. Some Apple executives felt those interactions showed that Mr. Zuckerberg was arrogant, this person added.\nTwo other people said that the talks were cordial and that they were confused by the characterization of the meetings. The discussions eventually led to a software feature that let iPhone owners share their photos directly to Facebook.\nBut the friction had set the tone. The situation was complicated as Facebook and Apple also became mutually dependent. The iPhone was a key device for people to use Facebook’s mobile app. And Facebook’s apps — which later also included Instagram and the messaging service WhatsApp — have been some of the most downloaded programs from Apple’s App Store.\nBy 2014, Facebook executives had grown fearful of the leverage that Apple had over the distribution of its apps with iPhone customers. Those concerns were compounded when Apple at times delayed updates of Facebook's apps through its App Store, said people familiar with the matter.\nIn February 2014, when Facebook’s board met to discuss Project Cobalt, which was a potential acquisition of an unidentified large social app, Apple’s power was top of mind. Sheryl Sandberg, Facebook’s chief operating officer, argued for the deal partly to protect the social network from Apple’s and Google’s control over smartphone software, according tothe meeting’s minutes, which were released last year as part of a congressional investigation into tech companies.\nAdding another popular app to Facebook’s offerings “would make it more difficult for operating system providers to exclude the company’s mobile applications from mobile platforms,” Ms. Sandberg said.\nMr. Cook, too, began thinking more negatively of Facebook, former Apple executives said. After the 2016 presidential election, federal authorities revealed thatRussians had misused Facebookto inflame American voters. In 2018, the Cambridge Analytica revelations broke, highlighting Facebook’s collection of user data.\nMr. Cook decided to distance Apple from Facebook, the people said. While Mr. Cook had raised privacy as an issue as early as 2015, he ramped that up in 2018. Apple also unveiled a new corporate motto: “Privacy is a fundamental human right.”\nThis was in line with Apple’s marketing pitch, which was that people should buy $1,000 iPhones to help protect themselves from the internet’s harms.\nWhen asked in an interview that year on MSNBC about Cambridge Analytica,Mr. Cook called the situation“dire” and suggested “some well-crafted regulation is necessary” for Facebook.\nMr. Cook spoke in 2018 at Apple’s developer conference about new tools for managing screen time.Credit...Marcio Jose Sanchez/Associated Press\nThen, at its 2018 developer conference, Apple unveiled technology changes that struck at Facebook’s ad business. Those included a built-in screen-time tracker for iPhones that let users set time limits on certain apps, which affected companies like Facebook that need people to spend time in apps to show them more ads.\nApple also said that to protect people’s privacy, it would require companies to get permission from users of its Safari internet browser to track them across different websites. Facebook has used such “cookie” tracking technology to gather data, which enables it to charge advertisers more.\n“It really spoke to the power of Apple controlling the operating system,” said Brian Wieser, president of business intelligence at GroupM, an advertising industry firm.“Facebook isn’t in control of its own destiny.”\nAt Facebook, Apple’s privacy moves were viewed as hypocritical, said three current and former Facebook employees. Apple has long had a lucrative arrangement withGoogleto plug Google’s data-hungry search engine into Apple products, for instance. Facebook executives also noted that Apple was entrenched in China, where the government surveils its citizens.\nPrivately, Mr. Zuckerberg told his lieutenants that Facebook “needed to inflict pain” upon Apple and Mr. Cook, said a person with knowledge of the discussions. The Wall Street Journalpreviously reportedMr. Zuckerberg’s comment.\nBehind the scenes, that work had already begun. In 2017, Facebook had expanded its work withDefiners Public Affairs, a Washington firm that specialized in opposition research against its clients’ political foes. Definers employees distributed research about Apple’s compromises in China to reporters, and a website affiliated with Definers published articles criticizing Mr. Cook, according to documents and former Definers employees.\nDefiners also began an “astroturfing” campaign to draft Mr. Cook as a 2020 presidential candidate, presumably to put him in President Trump’s cross hairs, The New York Timesreported in 2018. A website, “Draft Tim Cook 2020,” featured a lofty quote from the chief executive and a model campaign platform for him. Data behind the website linked it to Definers.\n(Definers’ work against Apple was also funded by Qualcomm, another Apple rival, according to a Definers employee. Facebook fired Definers after The Times reported on its activity.)\nApple and Facebook have also started competing in other areas, including messaging, mobile gaming and “mixed-reality” headsets, which are essentially eyeglasses that mix digital images into a person’s view of the world.\nBy the 2019 Sun Valley meeting, Mr. Zuckerberg’s and Mr. Cook’s relationship had reached a low. Then it got even worse.\nApp Tracking\nAt Apple’s virtual developer conference last June, Katie Skinner, a manager on the privacy team, announced that the company planned a new iPhone feature to require apps to get users’ consent to track them across different apps. She discussed it for just 20 seconds.\nTo Facebook, it was a declaration of war, three current and former employees said. If people were given the option to not be tracked, that could hurt Facebook’s ad business, the executives figured.\nOver the next few months, Facebook and Apple sniped at each other over the feature in letters to privacy organizations and advertising coalitions. Then in December,Facebooktook out full-page ads in The Times and other publications about the change. It declared Apple’s privacy feature would hurt small businesses’ ability to advertise and said it was “standing up to Apple.”\nFacebook also met with advertising clients to warn them about Apple’s change, according to a copy of a December video presentation that was viewed by The Times.\n“Apple made unilateral decisions without consulting the industry about a policy that will have far-reaching harm on businesses of all sizes,” a Facebook product director said in the presentation. “The impact of Apple’s changes makes it harder to grow. And for some, even survive.”\nApple delayed the feature so apps and advertisers could prepare, but Mr. Cook refused to change how it worked. And in a picture to show the new feature, Apple used an image of a familiar app: Facebook.\nMr. Zuckerberg has since shifted his tune about Apple’s move. With Wall Street nervous about the effect on Facebook’s business, he said ina March interviewon the audio chat app Clubhouse that Apple’s feature could benefit the social network. If advertisers struggled to find customers across different apps, he said, they might gravitate more toward Facebook because of its already enormous troves of data.\n“It’s possible that we may even be in a stronger position,” he said.\nBut Mr. Zuckerberg has also been blunt about Facebook’s feelings on Apple. “We increasingly see Apple as one of our biggest competitors,” he said in anearnings callthis year.\nEven on that point, Mr. Cook has disagreed.\n“I’m not focused on Facebook,” he toldThe Timesthis month. “I think that we compete in some things. But no, if I’m asked who our biggest competitors are, they would not be listed.”","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":377387430,"gmtCreate":1619497274520,"gmtModify":1704724938360,"author":{"id":"3581804524097155","authorId":"3581804524097155","name":"ckw0301","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3581804524097155","authorIdStr":"3581804524097155"},"htmlText":"Depending on which ship you are on.","listText":"Depending on which ship you are on.","text":"Depending on which ship you are on.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/377387430","repostId":1157482757,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4148780,"gmtCreate":1619516251028,"gmtModify":1680785833185,"authorId":3580887956620934,"author":{"id":3580887956620934,"idStr":"3580887956620934","authorId":3580887956620934,"name":"Piggu","avatar":"https://static.tigerbbs.com/8c03ebb3404c09146ca26d6e53de20e7","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":377387430,"type":1,"supId":0,"prevId":0,"content":"Agreed!","text":"Agreed!","html":"Agreed!"}],"langContent":"EN"},{"id":377955874,"gmtCreate":1619491616298,"gmtModify":1704724837166,"author":{"id":"3579003441195579","authorId":"3579003441195579","name":"StepUp","avatar":"https://static.tigerbbs.com/3958f91f87396a3c9b8dda18a1d9c196","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579003441195579","authorIdStr":"3579003441195579"},"htmlText":"Permanent interest not permanent friendship&nbsp;","listText":"Permanent interest not permanent friendship&nbsp;","text":"Permanent interest not permanent friendship","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/377955874","repostId":1157482757,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":377928482,"gmtCreate":1619490819746,"gmtModify":1704724819782,"author":{"id":"3551139414186896","authorId":"3551139414186896","name":"Slowdownpok","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3551139414186896","authorIdStr":"3551139414186896"},"htmlText":"Soon apple and Facebook alliance? Interesting but need to crareful as become monopoly.","listText":"Soon apple and Facebook alliance? Interesting but need to crareful as become monopoly.","text":"Soon apple and Facebook alliance? 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Consumers.. well, we wanna use the services, think have to&nbsp;sacrifice our privacies...&nbsp;[流淚]&nbsp;","text":"I would think any company would love to collect data, including both apple and fb. Just that apple doesnt want to share the data to fb to make fb powerful. Apple does still collect data and process them to their advantages. Our footprint on internet like gg to certain sites and click certain links are also collected by the search engine we used... All these are to create better user experience, i.e. targeted ads for users. This is what they say. Hehe. Consumers.. well, we wanna use the services, think have to sacrifice our privacies... 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&amp; comment pls, will reply back!","listText":"Like &amp; comment pls, will reply back!","text":"Like & comment pls, will reply 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??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/374712605","repostId":1157482757,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":374710059,"gmtCreate":1619480851171,"gmtModify":1704724502410,"author":{"id":"3579231234364241","authorId":"3579231234364241","name":"KTran","avatar":"https://static.tigerbbs.com/9e08e7adfbdfce83dc70663014994240","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3579231234364241","authorIdStr":"3579231234364241"},"htmlText":"Thanks for sharing the story&nbsp;","listText":"Thanks for sharing the story&nbsp;","text":"Thanks for sharing the 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