At a pivotal historical moment as the 14th Five-Year Plan nears successful completion and the 15th Five-Year Plan is about to commence, the recent Central Economic Work Conference held in Beijing clarified the Party Central Committee's thinking, tasks, and policies for next year's economic work. With the blueprint already drawn, it is through solid work that the future will be built. The official WeChat account of Bank of China has specially launched a column titled "Strengthening Confidence and Going All Out" to showcase the bank's concrete measures in uniting efforts, taking responsibility, focusing on its main duties, ensuring the completion of annual targets and tasks, and making a good start for the 15th Five-Year Plan.
Consumption is the "main engine" driving economic growth and a direct reflection of people's aspirations for a better life. The Central Economic Work Conference emphasized adhering to a domestic demand-led approach, explicitly proposing the in-depth implementation of special actions to boost consumption, signaling a firm resolve to stimulate consumer demand with greater intensity and more precise measures. Bank of China has always adhered to its original aspiration of "finance for the people," deeply integrating livelihood security with consumption activation, using the warmth of people's livelihoods to ignite consumption enthusiasm and unlock consumption potential.
Resident income is the foundation of consumption, and the social security system is a crucial factor influencing it. Bank of China deeply understands the intrinsic link between the growth of residents' property income and the improvement of the social security system, and supports consumption upgrading through multi-tiered financial supply. Targeting active consumer groups such as new urban residents and new professionals, the bank has launched a dedicated payroll service package for the "onboarding season," creating a one-stop service system integrating salary inquiries, social security processing, and daily consumption. Simultaneously, through comprehensive service solutions like the "Entrepreneur's Office," it empowers the growth of business entities, driving employment through innovation and securing income increases through employment, thereby continuously solidifying the foundation for employment and income growth.
In assisting wealth appreciation, Bank of China has continuously improved its "whole market + whole group" open platform, leveraging professional asset allocation capabilities to build a diversified product matrix covering large-denomination certificates of deposit, funds, wealth management products, insurance, and trusts. By the end of the third quarter of 2025, the scale of investment-type financial assets for the bank's individual clients had exceeded 3 trillion yuan, having grown by nearly 1 trillion yuan during the 14th Five-Year Plan period, an increase of over 45%. To encourage residents to "dare to consume," the bank has delved into pension finance, actively building a full-spectrum product shelf and panoramic accounts. By integrating the management of the three pillars of pensions and complementing it with regular financial literacy education, it helps residents consume with peace of mind and enjoy life through a robust security system.
Enhancing consumption quality, enriching consumption scenarios, and optimizing the consumption environment are key levers for stimulating consumption vitality. Bank of China continuously explores a new "finance + lifestyle" service ecosystem, enabling financial resources to accurately reach the very endpoints of consumption. In promoting the implementation of policies like "replace old with new" and national subsidies, the bank actively collaborates with leading e-commerce platforms, making sustained efforts in sectors such as automobiles, home furnishing, and home appliances. Through tangible benefit measures like instant consumption discounts and preferential interest rates, by the end of Q3 2025, the bank's debit card quick payment consumption promotion activities had benefited consumers over 200 million times. Meanwhile, the "BOC Benefits Series" quick payment brand is becoming a bridge linking finance and daily life.
From booking flights and hotels to night market spending, from cross-border shopping to campus life, Bank of China extends its services to every corner of urban operations. Addressing regional differences, the bank has launched a "Beautiful Countryside" version of its mobile bank, as well as versions in Uyghur and Tibetan, allowing financial services to transcend geographical and language barriers and bridge the "last mile" of financial inclusion.
Convenient consumption experiences and a secure market environment are vital foundations and guarantees for the consumer market. Bank of China continuously upgrades its financial products and services by coordinating "internal and external" factors and "points and surfaces." By integrating functions such as livelihood services, investment and wealth management, benefit activities, and hot topics on its mobile banking app, the bank has built an intelligent, one-stop online lifestyle circle, allowing residents to enjoy convenient financial services from their homes. By the end of Q3 2025, the number of registered mobile banking users for Bank of China domestically had exceeded 300 million, with monthly active users surpassing 100 million, a year-on-year increase of 8.32%.
With the advancement of high-level opening up, Bank of China is actively building a new ecosystem for serving international consumption. It has launched a scheme for mutual recognition of "instant tax refund upon purchase" for overseas visitors and a "Tax Ease" service system, significantly enhancing the convenience of consumption in China for international visitors. Furthermore, it has developed the "China Guide" APP supporting 8 languages, integrating functions like foreign currency exchange, foreign card cash withdrawal, and small-denomination RMB "change wallets," truly achieving "one APP for all needs in China."
Consumption is a key pivot for smoothing economic circulation and a powerful driving force for promoting high-quality economic development. Bank of China will leverage superior financial products, richer consumption scenarios, and more convenient service experiences to drive the quality enhancement and expansion of the consumer market, injecting a continuous stream of financial momentum into high-quality economic and social development.
