To The Moon

Xiamen East Asia Machinery Industrial Co.,Ltd. (301028.SZ) announced that its existing brand "Jaguar" is inconsistent with the original company name, resulting in a lack of synergy for the overall brand image. Furthermore, the company name "East Asia Machinery" carries strong regional and industry-specific attributes, which can easily cause confusion with other similar enterprises containing the word "East Asia" in brand communications. From a trademark registration perspective, "East Asia Machinery" is prone to encountering conflicts with similar names in the company's business and other categories, which is unfavorable for trademark extension and expansion, creating a bottleneck for brand development and limiting differentiated brand growth and business scope expansion. In contrast, the new company name "Ding Rong Yan" is an invented term, not a common industry phrase or frequently used vocabulary, possessing strong inherent distinctiveness that can effectively break through the limitations of the original name in terms of region and industry, injecting higher recognition and imaginative potential into the brand.