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华住“向上”:中高端酒店品牌为何成必争之地?

财经涂鸦2020-12-13

在华住,千城万店、全球化和中高端是创始人季琦口中的“三座大山”,也是华住未来3-5年的核心战略。 华住集团高端品牌之一禧玥酒店(来源:华住集团) 华住集团总裁、华住中国CEO金辉将其称为华住的“战术总结”。向外,全球化指向国际市场;向内,千城万店和中高端指向国内市场中的下沉市场和中高端市场。 今年上半年,季琦连续用4封内部邮件在疫情期间为华住稳住阵脚。5月份,疫情趋缓伊始,季琦和金辉连同华住所有...

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