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黑马亚朵“奔腾上市”:新住宿经济的故事如何讲?

36氪2021-06-26

“一个时代需要一个时代的品牌和企业” “进门的一杯热茶,一双舒适的棉质拖鞋,一碗深夜的热粥,一份可口的水果”——某世界500强企业的条线业务负责人将这称为“亚朵四件套”。 亚朵集团(下称“亚朵”)成立于2013年,与诸多将“豪”“锦”“万”“华”等贵气十足的文字用作品牌名称的酒店相比,这个源自云南亚朵村的名字似一股清流,流淌着自然、生活及人文情怀。 业外人士知晓亚朵,或许是因为其出圈的IP跨界...

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