Shares of Faraday Future Intelligent Electric Inc. (FFIE) plummeted over 17% on Monday, following the company's announcement of a new "China-U.S. Automotive Bridge Strategy" and plans to introduce a second, more affordable electric vehicle (EV) brand targeting the $20,000 to $80,000 price segment.
In a press release, Faraday Future revealed its intentions to leverage cutting-edge AI and software technologies to develop a mass-market EV line, in addition to its existing ultra-luxury offering, the $300,000 FF 91. The strategy aims to integrate the strengths of the U.S. automotive industry with those of Chinese original equipment manufacturers (OEMs) and parts suppliers, allowing Faraday Future to tap into the expertise and supply chains of both markets.
The company has already engaged in discussions with several leading Chinese OEMs and suppliers, receiving positive feedback on the strategy. Faraday Future plans to provide more details on the execution plan and introduction of the second brand at a launch event scheduled for September 19, 2024.