Shares of the popular toy company POP MART (stock code 09992) soared 5.16% in intraday trading on Tuesday, driven by continued strong sales momentum from the company's collaboration with the hit movie "Ne Zha 2".
According to reports, POP MART's partnership with the highly anticipated animated sequel has fueled robust growth in both its domestic Chinese market and overseas territories. The surge in demand for the company's "Ne Zha 2" themed toys and figurines has propelled POP MART's stock to new highs.
Analysts attribute the stock's impressive performance to the enduring popularity of the "Ne Zha" franchise, coupled with POP MART's innovative product offerings and effective marketing strategies. The collaboration has resonated well with consumers, generating excitement and driving sales across various distribution channels.