Apple's China iPhone Shipments Soar 12% in March After Discounts

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Apple's China iPhone Shipments Soar 12% in March After Discounts

Bloomberg05-08

The performance marks an improvement from the start of 2024The bounce emerged after Apple and its resellers cut pricesChinese iPhone shipments jumped about 12% in March after Apple Inc. and its ...

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That’s an about-face from a 37% slump in the first two months of 2024, according to Bloomberg’s calculations off a monthly report by the China Academy of Information and Communications Technology. The official readout emerged after Apple Chief Executive Officer Tim Cook, addressing an analyst’s question last week about the March quarter, said the iPhone business in mainland China grew without offering more details.Apple has struggled to turn its Chinese business around since 2023, when the rise of local rivals such as Huawei Technologies Co. and an unofficial ban on the use of the iPhone in state agencies and firms began to depress its most important market after the US. The academy’s data showed that foreign phone shipments were down 27% in the first quarter of 2024 overall.Apple and its Chinese resellers began cutting prices around the start of 2024. 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This week, the company unveiled a new iPad Pro and larger iPad Air, seeking to reinvigorate another of its product lines.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":9,"commentSize":0,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}