Trade Desk shares rose nearly 7% in premarket trading after announcing its financial results.
Fourth Quarter and 2021 Business Highlights:
- Continued Share Gains:2021 gross spend on the platform was approximately $6.2 billion, a 47% increase year-over-year.
- Strong Customer Retention:Customer retention remained over 95% during the fourth quarter and throughout fiscal year 2021, as it has for the past 8 consecutive years.
- Continued Collaboration and Support for Unified ID 2.0:The Trade Desk is building support for Unified ID 2.0, an industry-wide approach to identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront. The ID is an upgrade and alternative to third-party cookies. New partnerships in 2021 included: Publicis, Xandr, Acuity Ads, Throttle, FuboTV, Prebid, Interpublic Group, Omnicom Group, AMC Networks, Blockgraph, OpenAP, Snowflake, TrueData, Netwise, iCook, and Made In, among others.
- Launched New Media Trading Platform, Solimar:Launched in July, Solimar features advanced goals-based media buying, easy first-party-data onboarding, and an innovative measurement marketplace to help marketers optimize their digital advertising campaigns across the open internet.
- Expanded Partnerships:
- In Q1, The Trade Desk announced our partnership with Walmart to launch a new DSP based on The Trade Desk’s platform that will provide advertisers with access to unique Walmart shopper data and sales measurement data in a self-service platform.
- In September, The Trade Desk announced a collaboration with Samsung Ads in India, giving marketers on The Trade Desk platform access to CTV inventory on Samsung Smart TVs offered through its free AVOD streaming service.
- In October, The Trade Desk partnered with Xiaomi, the world’s second largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform.
- In November, The Trade Desk expanded its partnership with NBCUniversal, adding Peacock to its industry-leading CTV platform. As a result, the world’s leading advertisers will have access to premium Peacock video on-demand inventory via The Trade Desk, including NBC Sports, NBC and Sky News, NBC Next-Day Prime, Peacock originals, and an extensive catalog of content.
- Industry Recognition:
- FORTUNE: Future 50 list.
- Gartner Magic Quadrant for Ad Tech: positioned highest for “Completeness of Vision” and recognized for “Ability to Execute.”
- FORTUNE: 100 Fastest Growing Companies for 2021.
- The Software Report: Top 100 Software Companies of 2021.
- Adweek Readers’ Choice: Best of Tech awards for both Demand Side Platform and Innovator of the Year categories.
- Forbes: Global 2000 list.
- FORTUNE: Best Medium Workplace 2021.
- Great Places to Work: Best Workplace in New York.
Financial Guidance:
Assuming that the economy continues to recover and we do not have any major COVID-19 related setbacks that may cause economic conditions to deteriorate, we estimate the following:
First Quarter 2022 outlook summary:
- Revenue at least $303 million
- Adjusted EBITDA of approximately $91 million