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Lanzhou Haihong: Innovation-Driven Quality Development - Writing a New Chapter for "Long Brand" High-End Manufacturing

Deep News2025-09-15

In the industrial fertile ground of Qilihe Park in Lanzhou National High-tech Industry Development Zone, Lanzhou Haihong Technology Co., Ltd. takes innovation as its core engine, painting and writing its own brilliant chapter on the canvas of high-quality development. Since its establishment on July 1, 2000, the company has always adhered to its industrial original intention, cultivating deeply in the three major fields of communication, power, and new energy. Guided by the core concept of "embracing all rivers and becoming famous throughout China," it has grown from a regional market focus to ranking among the top in the national industry, from single equipment production to providing intelligent integrated solutions. Step by step, it has grown into one of the Ministry of Industry and Information Technology's second batch of "specialized, refined, distinctive, and innovative little giant enterprises," using technological breakthroughs, quality persistence, and efficiency growth to outline the clear trajectory of high-quality development for "Long Brand" enterprises.

On the morning of September 15, members of the "2025 Quality Gansu Tour" themed interview activity visited Lanzhou Haihong Technology Co., Ltd., going deep into the company's intelligent production workshop to record with cameras and explore with pens the high-quality development code centered on "quality" of this "specialized, refined, distinctive, and innovative little giant enterprise."

**Innovation as Core: Building "Industry-University-Research" Platform to Tackle Key Industry Technical Challenges**

"What you are seeing now is our independently developed Haihong MES system operation interface, which is deeply integrated with ERP and BPM systems and can monitor the production progress and quality data of each equipment in real time..." In the intelligent production workshop, the introduction by Tian Aijun, director of Haihong Technology Center, made visitors stop and pay attention. In the workshop, intelligent robots precisely complete key processes such as sheet metal processing and component assembly. Production lines with a CNC rate exceeding 75% operate in an orderly manner. The product qualification rate and excellent product rate data jumping in real time on electronic screens are particularly eye-catching - after the digital workshop was built, the product qualification rate increased by 5 percentage points, and the excellent product rate stabilized above 95%. This set of impressive data has become a direct footnote to Lanzhou Haihong's "enterprise establishment through quality."

At Lanzhou Haihong Technology Co., Ltd., plaques such as "Provincial Enterprise Technology Center" and "Gansu Intelligent Power System Engineering Laboratory" are neatly hung. Tian Aijun, director of Haihong Technology Center, introduced: "Without technological innovation, there is no future for enterprises." To build a solid technical foundation, Lanzhou Haihong Technology Co., Ltd. has not only built four provincial innovation platforms including "Provincial Enterprise Technology Center," "Provincial Industrial Design Center," "Gansu Communication Integrated Energy Technology Innovation Center," and "Gansu Intelligent Power System Engineering Laboratory," but also actively partnered with universities to solve technical problems - jointly establishing the "New Energy Vehicle Charging Technology Joint Research Center" with Lanzhou Jiaotong University, forming an innovation ecosystem with deep integration of "industry-university-research-application," allowing scientific research achievements in laboratories to quickly transform into actual production line efficiency.

Over the years, Lanzhou Haihong has continuously increased R&D investment, focusing on deep cultivation in key areas such as communication power distribution and new energy charging. So far, the company holds 109 authorized patents and software copyrights, including 13 invention patents, 74 utility model patents, and 19 software copyrights; completed 16 provincial-level scientific and technological achievement appraisals (registrations) and 8 provincial-level new product (new technology) appraisals (filings). The "DC Power Distribution Intelligent Monitoring and Energy Consumption Management System" was awarded the "National Key New Product Certificate," and the "Communication Environment Intelligent Supervision and Control Integrated System" won the first prize of Lanzhou Science and Technology Progress Award in 2014 and the third prize of Gansu Province Science and Technology Progress Award. Three invention patents including "An Intelligent Monitoring and Energy Consumption Monitoring System for DC Power Distribution Equipment" and "Monitoring Unit for Intelligent Fresh Air Energy-saving System for Communication Base Stations" successively won Gansu Province Patent Awards... These hardcore achievements not only enabled the company's products to achieve breakthroughs in performance, energy consumption, and safety, but also became "technical benchmarks" in the industry.

**Quality as Foundation: Building Full-Chain Control System to Create High-Quality Product Matrix**

"Quality is the lifeline of an enterprise and the fundamental guarantee of brand value and economic benefits." To maintain the quality bottom line, the company has built a multi-dimensional, full-chain quality management system: not only passing multiple management system certifications such as ISO9001:2015 quality management system, ISO14001:2015 environmental management system, and ISO45001:2018 occupational health and safety management system certification, but also having 23 series of products pass national compulsory (CCC) certification and 13 series of products obtain Telecommunication Equipment Certification Center (TLC) postal and telecommunication product certification. "Haihong Communication" brand intelligent communication power distribution equipment, "Haihong" brand intelligent power meters, and "Haihong Communication" brand data equipment cabinets have successively been awarded "Gansu Famous Brand Products," and the "Haihong" trademark has been recognized as a "Gansu Province Famous Trademark."

**Efficiency as Priority: Deep Market Cultivation to Expand Scale, Achieving Dual Value of "Economic + Social" Benefits**

The landing point of high-quality development lies in the dual improvement of economic and social benefits. Lanzhou Haihong, with "quality improvement, cost reduction, and efficiency increase" as its grip, has embarked on a sustainable development path. On the production side, the deployment of digital workshops has significantly improved efficiency - intelligent equipment accounts for 70.5%, key process CNC rate reaches 100%, not only reducing employment by 72 people, but also increasing per capita daily output from 1,643 yuan to 1,826 yuan, achieving "staff reduction without production reduction, quality improvement and income increase"; on the market side, the company has consolidated its four core customers China Telecom, China Mobile, China Tower, and China Unicom, while leveraging technological advantages to expand new tracks and develop intelligent electrical and new energy charging products, injecting new momentum for revenue growth; on the management side, the company has strengthened contract execution control, incorporated accounts receivable collection indicators into business performance assessment, improved the financial budget system, ensured stable capital chain, and continuously improved economic benefits.

While developing, Lanzhou Haihong actively gives back to society. As a backbone enterprise of Gansu Province's strategic emerging industries, the company's service network covers the whole country, providing key equipment support for communication base station construction, power system upgrades, and new energy promotion. With outstanding comprehensive strength, the company has successively won honors such as the 2014 "Governor's Financial Award," the 2016 "Gansu Provincial People's Government Quality Award Nomination Award," and "Outstanding Contribution Enterprise" for the 30th anniversary of Lanzhou High-tech Zone. The sheet metal workshop has been recognized as Gansu Province's second batch of "Digital Workshops," and has been selected for the Ministry of Industry and Information Technology's "2022 Intelligent Manufacturing Standard Application Pilot Project List," and awarded "Lanzhou Green Factory" and "Lanzhou Industrial Enterprise Intelligent Factory."

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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