BE FRIENDS HLDG (01450) announced its interim results for the six months ended June 30, 2025, reporting continuing business revenue of 619 million RMB, representing a 9.8% year-on-year increase. The company recorded gross profit of 271 million RMB, profit attributable to shareholders of 57.372 million RMB, and basic earnings per share of 4.24 cents.
During the interim period, the Group continued to advance steadily amid a complex macroeconomic environment and industry volatility. The Group's new media services business segment achieved operating revenue of approximately 620 million RMB, representing a growth of about 9.8% compared to the same period last year, primarily benefiting from the development and expansion of matrix live streaming rooms and the effectiveness of multi-platform deployment strategies.
However, net profit was approximately 55.4 million RMB, declining by about 37.4% year-on-year. The main reasons for the decline in net profit during the interim period were increased costs and expenses due to rising platform traffic acquisition costs and continued investment in the research, development, support, and operations of the "Friends Cloud" intelligent system.
Facing these challenges, the Group has strengthened the content competitiveness of its matrix live streaming rooms on one hand, expanding vertical business through multiple channels. On the other hand, it has deepened internal resource integration, optimized operational efficiency through automation tools, strictly controlled unnecessary expenditures, and accelerated the implementation of data algorithms to enhance the precision of traffic deployment.
Management will continue to focus on the dual-wheel strategy of technology-driven development and refined operations, driving business resilience through innovation and seizing structural opportunities amid industry landscape transformation.
