文/张伟 雷军,这位中国知名的企业家,一手打造了小米这个互联网品牌,并把它推向资本市场。这是一个互联网时代创造的成功的商业案例,时至今日,小米一直标谤自己是一家互联网公司,并且把新国货的标识堂而皇之的印在产品的包装袋上。 资本和坊间对于小米,呈现出两极分化的态度。这家长期保持着科技互联网关注度的公司,一直向外传递着一个强烈而明确的信息,希望受众接受自己是一家优秀的产品公司,而不是营销公司。...
Source Link蓝鲸财经2020-03-26
文/张伟 雷军,这位中国知名的企业家,一手打造了小米这个互联网品牌,并把它推向资本市场。这是一个互联网时代创造的成功的商业案例,时至今日,小米一直标谤自己是一家互联网公司,并且把新国货的标识堂而皇之的印在产品的包装袋上。 资本和坊间对于小米,呈现出两极分化的态度。这家长期保持着科技互联网关注度的公司,一直向外传递着一个强烈而明确的信息,希望受众接受自己是一家优秀的产品公司,而不是营销公司。...
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