蔚来第十万台量产车下线，李斌：心情有点波澜，没太大波动

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蔚来第十万台量产车下线，李斌：心情有点波澜，没太大波动

界面新闻2021-04-08

在媒体面对面开始前，李斌向蔚来APP的群里，发了一个数额顶格的积分红包。看得出，他和秦力洪的心情很好。“2018年，大家都说蔚来自己的厂都没有，跟江淮合作还想把车卖这么贵，十个人里有九个人觉得不靠谱。”李斌说，“但不到三年，我们卖了十万台，平均售价42万多。”“在我们之前没有一个中国背景的品牌，敢把车做这样的定位。”李斌说，“很高兴看到蔚来鼓舞了中国汽车品牌。”蔚来能直接迈进奥迪奔驰宝马中型SUV...

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明天更好更好
·2021-04-09
蔚來汽車中國汽車工業的佼佼者，加油！
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主宰金钱
·2021-04-08
蔚來加油。國貨之光！
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canonwu
·2021-04-08
Congratulations!William LI
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's 100th mass production car went offline. Li Bin: The mood is a bit turbulent and there is not much fluctuation","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BITA":1,"NIO":1},"content_text":"在媒体面对面开始前，李斌向蔚来APP的群里，发了一个数额顶格的积分红包。看得出，他和秦力洪的心情很好。“2018年，大家都说蔚来自己的厂都没有，跟江淮合作还想把车卖这么贵，十个人里有九个人觉得不靠谱。”李斌说，“但不到三年，我们卖了十万台，平均售价42万多。”“在我们之前没有一个中国背景的品牌，敢把车做这样的定位。”李斌说，“很高兴看到蔚来鼓舞了中国汽车品牌。”蔚来能直接迈进奥迪奔驰宝马中型SUV镇守的细分市场，为什么其它中国汽车品牌不行。没错，其它中国汽车品牌还真没这个本事。从2018年5月27日第一台量产整车下线开始计算，蔚来用1046天完成了从1到10万台。其中，1到5万台用了783天，5到10万台用了263天，第二个5万台的达成速度是第一个的三分之一。这是时间轴上的纵向比较，在和同行们的横向比对中，蔚来的成绩更“可怕”。连续四年推出4款新车，已交付的三款车型（ES8、ES6和EC6）的平均市场售价是42.75万。ES6+EC6的组合在30万元以上中型SUV市场占据8.5%的份额；ES8在40万元以上中大型SUV市场占据6.4%的份额。“我们公司的目标是成为用户最满意的公司，我们离这个目标差的非常远，不管十万还是五十万还是一百万，都是自然的结果，就跟人过生日一样。”李斌在下线仪式现场表示。“和燃油车相比，电动车的销量还是差距巨大，我更愿意在100万台的时候做个总结。”李斌称，“今天的心情稍微有点波澜，没有太大波动。”而在谈及高端市场时，李斌认为，“如果只看定价就觉得车进入了高端市场，有点太天真了。”“高端车拼的是技术领先，服务体系和质量保障，这些东西都做到了，才能对得住高端的定位。”而面对屡次被提及的特斯拉，李斌不得不再次澄清：特斯拉是我们非常尊重的公司，是竞争队友，蔚来的主要对手是汽油车。“把油车客户转换成电车客户。在这个过程中，所有优秀的电动汽车企业，都有机会。”正如李斌所言，蔚来的高端定位属性中，有很大比例来源于服务。但秦力洪却对蔚来现有的服务水平，不满意。“外界在这个时期里面有点神化蔚来的服务，我们自己认为服务我们做的不好，远远没有达到应该有的样子。大家都觉得我们好，我觉得需要集体反思一下是不是行业服务用户太烂，胜之不武。”秦力洪说。“花了那么多钱，把家人的生命安全都放在上，服务还比不上买几十块钱的外卖，这是不应该的。”十万台，对蔚来瞄准三分天下的奥迪奔驰宝马来说，不过是一个半月微不足道的销量。但对蔚来而言，这是规模化效应初步形成的标志，是自我造血能力产生的信号，这远比一个简单的数字有意义得多。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":348539082,"gmtCreate":1617938692046,"gmtModify":1704705065272,"author":{"id":"3549106442525693","authorId":"3549106442525693","authorIdStr":"3549106442525693","name":"明天更好更好","avatar":"https://static.tigerbbs.com/4f1646f023bd3abd1bb2948586089e5f","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3549106442525693"},"htmlText":"蔚來汽車中國汽車工業的佼佼者，加油！","listText":"蔚來汽車中國汽車工業的佼佼者，加油！","text":"蔚來汽車中國汽車工業的佼佼者，加油！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/348539082","repostId":2125242967,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":348335410,"gmtCreate":1617888414330,"gmtModify":1704704390111,"author":{"id":"3474501447141386","authorId":"3474501447141386","authorIdStr":"3474501447141386","name":"主宰金钱","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3474501447141386"},"htmlText":"蔚來加油。國貨之光！","listText":"蔚來加油。國貨之光！","text":"蔚來加油。國貨之光！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/348335410","repostId":2125242967,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":348991183,"gmtCreate":1617876327242,"gmtModify":1704704233918,"author":{"id":"3540812366898589","authorId":"3540812366898589","authorIdStr":"3540812366898589","name":"canonwu","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3540812366898589"},"htmlText":"Congratulations!William LI","listText":"Congratulations!William LI","text":"Congratulations!William LI","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/348991183","repostId":2125242967,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":5,"commentSize":3,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}