酒业观察 | 可口可乐与RIO接连加码，低度酒市场能否爆发？-To The Moon - Tiger Brokers Online Investing Community

2
2
Favorite

酒业观察 | 可口可乐与RIO接连加码，低度酒市场能否爆发？

新京报网2021-06-04

6月1日，可口可乐中国官方微博宣布开始卖酒，并在中国市场首次推出含酒精饮料托帕客硬苏打气泡酒，可口可乐方面介绍，这款产品具有低酒精度（4.7%vol）、低糖、零脂肪，并带有自然果香等特点。值得注意的是，同一日，RIO鸡尾酒在其官方微信公众号宣布推出新品“强爽”——0糖分、0甜度、轻负担，柠檬伏特加风味，酒精度9%vol。有分析认为，国际饮料巨头可口可乐和一直聚焦低度酒的国内预调酒龙头RIO在同一日...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Report

Comment（2）

Cjchow1919
·2021-06-04
like and comment
Reply
Like
Report
Yukitan
·2021-06-04
哇我喜歡
Reply
Like
Report

Most Discussed

7x24

All

Terms and Conditions·Privacy Policy

Company: TTMF Limited. Tech supported by Xiangshang Yixin.

Email：uservice@ttm.financial

{"i18n":{"language":"en_US"},"data":{"share":"https://ttm.financial/m/news/2140405587?lang=en_US&edition=fundamental","thumbnail":"https://static.tigerbbs.com/fc9bc33ffd09192c45b0801994426c91","is_english":false,"pubTime":"2021-06-04 19:37","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2140405587","market":"us","top_or_hot":-1,"title":"酒业观察 | 可口可乐与RIO接连加码，低度酒市场能否爆发？","media":"新京报网","content":"<div>\n<p>6月1日，可口可乐中国官方微博宣布开始卖酒，并在中国市场首次推出含酒精饮料托帕客硬苏打气泡酒，可口可乐方面介绍，这款产品具有低酒精度（4.7%vol）、低糖、零脂肪，并带有自然果香等特点。值得注意的是，同一日，RIO鸡尾酒在其官方微信公众号宣布推出新品“强爽”——0糖分、0甜度、轻负担，柠檬伏特加风味，酒精度9%vol。有分析认为，国际饮料巨头可口可乐和一直聚焦低度酒的国内预调酒龙头RIO在同一日...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106041939537750f215&s=b\">Source Link</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>酒业观察 | 可口可乐与RIO接连加码，低度酒市场能否爆发？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n酒业观察 | 可口可乐与RIO接连加码，低度酒市场能否爆发？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-04 19:37 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106041939537750f215&s=b><strong>新京报网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>6月1日，可口可乐中国官方微博宣布开始卖酒，并在中国市场首次推出含酒精饮料托帕客硬苏打气泡酒，可口可乐方面介绍，这款产品具有低酒精度（4.7%vol）、低糖、零脂肪，并带有自然果香等特点。值得注意的是，同一日，RIO鸡尾酒在其官方微信公众号宣布推出新品“强爽”——0糖分、0甜度、轻负担，柠檬伏特加风味，酒精度9%vol。有分析认为，国际饮料巨头可口可乐和一直聚焦低度酒的国内预调酒龙头RIO在同一日...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106041939537750f215&s=b\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"KO","symbol_name":"可口可乐","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106041939537750f215&s=b","article_id":"2140405587","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/fc9bc33ffd09192c45b0801994426c91"],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106041939537750f215&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2140405587","pubTimestamp":1622806620,"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"有分析认为，国际饮料巨头可口可乐和一直聚焦低度酒的国内预调酒龙头RIO在同一日“加码”中国低度酒市场，是巧合，也是趋势。近几年，资本对于低度酒赛道也很是青睐。截至6月4日，在天眼查官网上，近1-5年成立的有关“低度酒”的公司条目达125条。年轻人是低度酒市场的主力谁在消费低度酒？从长远发展角度来看，低度酒未来或许会成为一个高速增长的酒水市场细分赛道，但竞争也将会十分激烈。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"KO":"可口可乐"},"translate_title":"Wine industry observes that Coca-Cola and RIO have increased their prices one after another. Can the low-alcohol wine market erupt?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KO":1},"content_text":"6月1日，可口可乐中国官方微博宣布开始卖酒，并在中国市场首次推出含酒精饮料托帕客硬苏打气泡酒，可口可乐方面介绍，这款产品具有低酒精度（4.7%vol）、低糖、零脂肪，并带有自然果香等特点。值得注意的是，同一日，RIO鸡尾酒在其官方微信公众号宣布推出新品“强爽”——0糖分、0甜度、轻负担，柠檬伏特加风味，酒精度9%vol。有分析认为，国际饮料巨头可口可乐和一直聚焦低度酒的国内预调酒龙头RIO在同一日“加码”中国低度酒市场，是巧合，也是趋势。酒业营销专家、酒业分析师蔡学飞在接受新京报记者采访时表示，中国低度酒市场近几年快速发展的背后是中国酒类消费结构呈现碎片化与多元化趋势，伴随着年轻消费群体的消费理性回归，以及对于个性文化的追捧，包括利口化、健康化、时尚化等概念的酒品在年轻消费群体中不断发展，推动了整个低度酒的扩容。热闹的低度酒市场在酒类市场，低度酒早已呈现“热闹”景象。今年1月，泸州老窖果酒公司推出三款酒精度为12%vol左右的蓝莓果酒新品；去年7月，茅台悠蜜“遇见”系列三款新品上市，酒精度为12%vol左右；去年5月，农夫山泉发布了国内第一款米酒+气泡瓶装饮料新品TOT气泡饮，酒精度0.5%vol。近几年，资本对于低度酒赛道也很是青睐。日前，主攻女性市场的低度酒品牌「MissBerry贝瑞甜心」完成过亿元A+轮融资， CPE源峰作为领投方和郑志刚C资本共同投资，老股东经纬中国、尚承资本持续追加投资，安可资本担任独家财务顾问。另外，冰青、兰舟、落饮等新锐低度酒品牌纷纷获得融资。截至6月4日，在天眼查官网上，近1-5年成立的有关“低度酒”的公司条目达125条。根据市场调查机构尼尔森IQ最新发布的《2021食品行业消费趋势洞察》报告显示，低度酒是大食品行业新趋势崛起中的七大品类之一，其中低度酒以口味、包装和微醺感受到消费者的青睐，而且酒类也渐趋软饮化。2020年天猫发布的年货节数据显示，配制酒、果酒订单数同比去年上涨近120%；根据天猫新品创新中心《2020果酒创新趋势报告》，截至2020年11月，梅酒增长90%，预调鸡尾酒与果酒增长50%。年轻人是低度酒市场的主力谁在消费低度酒？第一财经商业数据中心发布的《2020年轻人群酒水消费洞察报告》显示，果酒、葡萄酒、啤酒这几类低度数酒受年轻人偏爱。网易数读《当代年轻人轻饮酒调查报告》显示，轻饮酒是当代年轻人钟爱的饮酒状态，占比超过8成，其中，超过59%的人喜欢朦胧、慵懒的微醺状态。养生和微醺也是当代年轻人生活方式的关键词之一。从前几年的“熬夜敷面膜，可乐泡枸杞……”到现在深入饮食起居，当代精致年轻消费群体的“养生大计”正深入生活的各个方面，同时，偶尔的“焦虑”让年轻人对于片刻的微醺需求更加强烈，加之在多种网红带货主播的推动下，利口、刺激小的低度酒和一种“偷得浮生半日闲”的生活方式挂钩，各类果酒、精酿啤酒等低度酒成为一些年轻人的“口粮”。“她经济”也是低度酒崛起的一大重要原因，与传统男性为主的商务场景不同，女性用户的饮酒偏好是低度、健康、高颜值，小酌微醺多出现于朋友闺蜜聚会的社交场景。蔡学飞认为，低度酒是符合国内年轻化消费趋势的，也是培养年轻人饮酒习惯的重要品类，拥有不错的发展前景，但理性来看，由于低度酒不具备传统白酒的社交商务属性，并且更多的与时尚文化相结合，注定只能是补充性市场，整体容量有限。有观点认为，近两年，人们的消费方式和消费心理发生了不小的变化，大健康热潮推动低度酒行业、品牌持续的发展，这不但对酒的品类提出了新的要求，也为新兴的时尚酒类文化提升创造了空间和机遇。从长远发展角度来看，低度酒未来或许会成为一个高速增长的酒水市场细分赛道，但竞争也将会十分激烈。记者 郑明珠 编辑 薛晨 校对 卢茜图片 可口可乐中国微博截图 京东商城RIO锐澳旗舰店截图","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":116740810,"gmtCreate":1622820816930,"gmtModify":1704191958930,"author":{"id":"3585296026947269","authorId":"3585296026947269","name":"Cjchow1919","avatar":"https://static.tigerbbs.com/36eec2d2d76622a04377970dc70d359e","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3585296026947269","idStr":"3585296026947269"},"htmlText":"like and comment","listText":"like and comment","text":"like and comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/116740810","repostId":2140405587,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":116721834,"gmtCreate":1622820175628,"gmtModify":1704191935572,"author":{"id":"3585309216735334","authorId":"3585309216735334","name":"Yukitan","avatar":"https://static.tigerbbs.com/2f6be1372f28165ab00be430d4082b19","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3585309216735334","idStr":"3585309216735334"},"htmlText":"哇 我喜歡","listText":"哇 我喜歡","text":"哇 我喜歡","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/116721834","repostId":2140405587,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":2,"commentSize":2,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}