冲击印度最大IPO，Paytm能逃出硅谷巨头们的围剿吗？

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冲击印度最大IPO，Paytm能逃出硅谷巨头们的围剿吗？

有牛财经2021-06-20

被称作“印度支付宝”的初创公司Paytm，如今正迅速拉近自己和资本市场间的距离。根据印媒The Economic Times的报道，Paytm母公司——One97 Communications正打算在今年晚些时候的IPO中发行价值1200亿卢比（约合16亿美元）的新股，外加1%的面向承销商的潜在超额配售；另据此前的报道，Paytm计划于今年11月左右在印度上市，预计融资2180亿卢比（约合30...

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AndrewLam
·2021-06-21
不錯
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文仔虎
·2021-06-21
[微笑]
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偉勝
·2021-06-20
??
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无欲2057
·2021-06-20
歇了吧，三哥
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- LawrenceCW:
  妎
  2021-06-21
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快乐玩美股
·2021-06-20
印度也要來籌錢割韭菜了[財迷]
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小小小橘子
·2021-06-20
b
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- 小小小橘子:
  h
  2021-06-20
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- 小小小橘子:
  h
  2021-06-20
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NCP88
·2021-06-20
一本萬利
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Jasanxu
·2021-06-20
有潛力？
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3
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- Jasanxu:
  比特币将探底了
  2021-06-24
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- Jasanxu:
  数字货运怎么样？
  2021-06-23
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- Jasanxu:
  看好线上会议？
  2021-06-21
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keanloong
·2021-06-20
好
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Jio，Paytm也是其中的一员。\n当然，2016年那波声势浩大的废钞行动也对Paytm的发展起到了积极作用。\n2016年，莫迪政府闪电宣布废除民间大多数500及1000卢比面额的纸钞，令绝大多数行业陷入混乱之中。废钞令生效后不久，Paytm就宣布创下单日交易次数记录，应用下载量成长超千倍，每人平均交易次数也暴增。数据显示，它的注册用户在四个月里就增至1.22亿。\n借一系列利好政策之势，Paytm很快成为了全球第四大移动支付应用，并斩获了阿里巴巴、软银集团以及巴菲特旗下伯克希尔·哈撒韦公司的几轮融资。根据Paytm创始人兼CEO维杰·谢哈尔·夏尔马（Vijay Shekhar Sharma）的说法，Paytm目前已拿到了超过2000亿卢比（约合27.3亿美元）的融资。\n按照目前的股权结构，夏尔马持有One97 Communication 14.61%的股份，而蚂蚁集团则持股30.33%，为第一大股东。余下的股东名单里，软银集团持股18.73%、阿里持股7.32%。另外，截止目前，Paytm以160亿美元估值位列印度估值第二高的初创公司，仅次于教育巨头Byju’s。\n数字钱包不再是香饽饽，Paytm能否抓住UPI风口？\n作为一个正推进数字化的人口大国，印度的数字支付市场前景依旧可期。从数据上来看，目前仅有约10%的印度民众使用数字支付，也就是说，印度仍有12.8亿潜在客户等待发掘。另据Review Tech统计，印度数字支付市场规模将在2022年达到7000亿美元。\n在如今的印度数字支付市场上，Paytm处于暂时的领先地位。根据咨询研究公司RedSeer Consulting发布的一份调查报告显示，Paytm在印度国内店铺支付（P2M）领域中占据了50% 的市场份额，其已成为印度金融科技领域中一体化程度最高的支付供应商。在调查中，有超过68%的商家表示愿意在几家支付应用中选择Paytm。\n之所以说Paytm是支付市场上暂时的霸主，是因为目前印度市场上的不确定性实在太多。\n随着印度国家支付公司（NPCI）开发出可以用手机跨行转账的统一支付界面（UPI），用户转账时并不需要像Paytm的移动钱包那样需要预存金额，也无需担心不同钱包之间互转的风险。毫无疑问，Paytm是移动钱包时代的王者，但它也不得不加速向更可靠的UPI靠拢，这某种意义上为它带来了众多的竞争对手，其中不仅有国内的，来自国外的更多。\n在印度国内，来自政府的Bharat Pay已经对Paytm带来了一定冲击，而海外来的竞争者更值得担忧——由于时下入局UPI支付无需申请预付工具（PPI）牌照，谷歌、沃尔玛、Facebook、三星电子、小米、Realme等企业均在印度推出了支付应用。\n在UPI领域，Paytm远远不如谷歌、沃尔玛两家巨头——它们分别占据着一半的印度零售市场以及几乎全部的手机系统市场，要推行支付服务并不难。据彭博社统计，谷歌的Google Pay与沃尔玛的PhonePe在印度的UPI交易占比分别达到59.75%和24.91%。\n如果没法加速推进UPI支付，Paytm就只能抱着不断衰退的数字钱包待在下沉市场，这恐怕不是它想看到的；而另一方面，众多对手的涌入也会迫使它掏出更多的营销费用用于获客，这势必会导致其财务状况进一步恶化。根据Paytm公布的年报显示，其2020财年的综合营收为362.9亿卢比，亏损却高达421.7亿卢比（约5.8亿美元）。\n支付服务之外，Paytm还有什么牌可打？\n来自硅谷巨头们的压力使得Paytm开始寻找除支付服务之外的出路。在这方面，它经常从自己的大股东阿里和蚂蚁集团身上寻找经验，电商板块Paytm Mall就是它尝试的结果——这是一个类似天猫商城的B2C电商平台，产品覆盖食品、服饰、家电等。\n不过，电商市场同样属于是非之地，在这里，Paytm需要面对来势汹汹的亚马逊、沃尔玛的本地代理者Flipkart，以及信实集团旗下信实零售（Reliance Retail）。在没有政策支持的情况下，Paytm Mall实在难以重演Paytm曾经的增长奇迹。\n在2018年高达178.755亿卢比（约2.56亿美元）的亏损后，Paytm Mall开始了对零售业务的收缩，转而效仿阿里旗下盒马鲜生的O2O战略。从业绩来看，这一战略的确取得了成效（2019财年净亏损缩窄至117.144亿卢比，约合1.58亿美元），但这能否支撑它走到盈利的终点，还尚待时间检验。\n此外，Paytm还在去年推出了“迷你应用商店”（mini-app 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