Twitter Ending Fleets, Its Stories Clone, Due to Lack of Interest

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Twitter Ending Fleets, Its Stories Clone, Due to Lack of Interest

Bloomberg2021-07-15

(Bloomberg) -- Twitter Inc. is shutting down Fleets, the company’s version of disappearing stories, after it failed to win the enthusiasm of users. Twitter launched Fleets just eight months ago after...

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Jenzz
·2021-07-15
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AhTan7
·2021-07-15
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诗迷
·2021-07-15
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The feature, which appeared prominently at the top of the app, let people share posts that disappeared after 24 hours, a format invented by Snap Inc. and later copied and further popularized by Facebook Inc.’s stable of apps, including Instagram.\nBut Twitter said Wednesday in a blog post that while it hoped the ephemeral nature of Fleets would encourage more people to post, it was used primarily by people who were already tweeting.\n“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” the company wrote. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”\nDisappearing stories have been a popular product for other social media companies, primarily Instagram and Snapchat, where most posts are photos or videos. Tweets, meanwhile, are dominated by text. 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