拜腾的破产，给新能源车赛道再次泼了盆冷水

格隆汇2021-07-21

要说新能源车第一批的头部玩家，除了“三剑客”小鹏理想蔚来之外，拜腾一定算一个。因为自创立起，拜腾就包揽了各种顶流光环，宝马的创始人、豪华的技术团队、趋之若鹜的资本…… 它曾被公认为是传统车企的叛逆者，最有希望挑战特斯拉的独角兽。然而折腾了几年，却迟迟未能量产，逐渐销声匿迹。直到最近，拜腾再次成为话题的中心，而这次伴随它的却已变成了接连“被破产”的新闻。相比如今小鹏理想蔚来都已实现量产，并...

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Comment（12）

winwin_Tan
·2021-07-22
真的嗎？
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YourCFP
·2021-07-22
爲啥用渣男這個詞
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1
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- YourCFP:
  [笑哭]
  2021-07-24
  Reply
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向上学习
·2021-07-22
[微笑] [微笑]
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2
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- CPY91:
  [微笑]
  2021-07-25
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- EstherPang:
  [微笑]
  2021-07-24
  Reply
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YALING
·2021-07-22
加油
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2
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- Kenwong:
  ?
  2021-07-28
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dkpoh
·2021-07-22
666
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2
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wewinn
·2021-07-22
我可以
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3
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wewinn
·2021-07-22
加油
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2
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Youn7276
·2021-07-22
閱！
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8
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- Roven:
  ok
  2021-07-22
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- crazybee1235:
  hi
  2021-07-22
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新加坡的大螃蟹
·2021-07-22
[得意]
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4
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秋水的长天
·2021-07-22
潑什麼涼水。一個公司**，就當所有公司都**麼。標題譁衆取寵。鑑定完畢。
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- 新加坡的大螃蟹:
  [得意]
  2021-07-22
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Dannyang
·2021-07-22
完全沒聽說過
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4
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收钱收到手软
·2021-07-22
夠力咯
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href=http://www.gelonghui.com/p/476854><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>要说新能源车第一批的头部玩家，除了“三剑客”小鹏理想蔚来之外，拜腾一定算一个。\n因为自创立起，拜腾就包揽了各种顶流光环，宝马的创始人、豪华的技术团队、趋之若鹜的资本……\n它曾被公认为是传统车企的叛逆者，最有希望挑战特斯拉的独角兽。\n然而折腾了几年，却迟迟未能量产，逐渐销声匿迹。直到最近，拜腾再次成为话题的中心，而这次伴随它的却已变成了接连“被破产”的新闻。\n\n相比如今小鹏理想蔚来都已实现量产，并...</p>\n\n<a href=\"http://www.gelonghui.com/p/476854\">Source 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Concept”，定位为豪华中型SUV，这款车一经亮相便受到业内广泛关注。\n2018年4月，拜腾的南京工厂试炼车间已正式启用，试制样车也下线。\n2018年6月，“拜腾之夜” 拜腾旗下第二款产品:K-Byte Concept概念车全球首秀，以创新设计风潮、酷炫人机交互和国际先进的电动车平台开发，再次引发了极高的关注和讨论。\n同时，管理层亦公开表示，拜腾首款量产车型的预生产也将在2019年上半年实现。\n\n资质、生产线、技术、资金……表面上看，拜腾样样不差，就等量产了。\n然而，等来等去，等来的是拜腾分崩离析的噩耗。\n2019年4月，拜腾主帅毕福康竟然出现在了艾康尼克（ICONIQ）展台，并宣布出任其CEO。拜腾的负责人变成了联合创始人戴雷。\n这一出走直接带走了很多追随毕福康加入团队的重量级人物，如汽车数字技术副总裁陈泰宇，他走后最关键的中央网关工作几乎完全停滞。\n此外，戴雷上位后，由于更信任外国人，不同国家话语权明显不公，在内部沟通上，各部门和上下级之间更是矛盾重重，甚至电子电器团队和动力系统团队很少交流，这在造车领域闻所未闻。\n2019年下半年，预期的量产不仅没有到来，公司也愈发混乱。两个灵魂人物的矛盾也带着公司走向深渊。\n\n传统车企的叛逆者出逃，投资人自然对拜腾没了兴趣，加上2019年资本对新能源车的热情下降，拜腾的进展也举步维艰，说好的量产从年初拖到年尾都未能实行。\nC轮融资迟迟不能到位，资金链的断裂不仅导致车型上市时间推迟，公司经营也难以为继，几乎彻底崩盘。\n2020年4月份，拜腾美国分公司有50%的员工被“安排休假”；5月底，公司账面资金只剩下100多万美元，戴雷承认拖欠员工工资9000万；2020年6月30日，拜腾汽车宣布停工停产；7月，拜腾被央视点名“烧光84亿造不出量产车”……\n不仅如此，拜腾还背负着巨额债务，对一汽夏利的4.7亿元剩余欠款，工厂建设工程款和设备尾款。\n那一年，新能源车企的境况呈现完全相反的两个极端。小鹏理想蔚来已成功出圈，成为众人追捧的新能源之神；而很多PPT造车被示众，淘汰的淘汰，合并的合并，破产的破产。\n不过，拜腾仍寄托了市场的希望，和蚂蚁、快手等巨头一起被评为胡润年度全球独角兽。\n果不其然，拜腾虽死未僵。2021年1月，拜腾宣布，与鸿海集团所成立的 MIH 电动车联盟、南京经济技术开发区共同签署战略合作框架协定，由富士康科技、鸿华先进派驻团队进驻Byton的南京工厂，协助Byton实现量产电动新车的目标。\n但此次合作后来似乎也没有进一步的消息。\n结合6、7月公司接连被宣布破产的消息可知，一汽的介入再次让拯救者富士康无用武之地，已有退出的打算，一汽已接管了公司的管理控制权。\n传统车企的叛逆者，再次卡在了悬崖边。\n当年创立拜腾的两位传统车企大佬毕福康和戴雷，却一个成了FF的首席执行官，另一个加盟了恒大汽车担任常务副总裁，留下了拜腾垂死挣扎。\n3\n究竟错哪了？\n其实，纵观拜腾的基本盘还是很可以的。\n拜腾的品牌认知度高，有接近完成的量产车、造型设计一流的50英寸大横屏以及政府国企的合作背景，更重要的是全新的南京工厂和生产资质是货真价实的资产。\n那么拜腾到底错哪了？\n其实，拜腾没能实现量产的结局，是因为在他每一步发展中，都遇人不淑。\n首先最明显是钱不够的问题，也就是创始人的锅。造车都是浪费钱的，蔚来曾经说没有200亿造不出来车，最新入局者恒大造车不到一年也扔进去了400亿。但是拜腾的现金流吃紧，并不是造车浪费的，而是管理分配问题。\n拜腾的团队全部是从传统车企而来，创始人毕福康风格也惯于奢侈浪费，在花钱上分配很有问题。最有名的莫过于拜腾的300人吃掉了5000万元的零食，一盒名片费用高达千元，这还只是小钱；选择的供应商、合作也要顶流，对标特斯拉，更耗资巨大的是在产线设备、开发投入，拜腾总裁戴雷曾高傲地宣称：“拜腾与其它的互联网造车企业不同，不会选择代工，我们要自建工厂造车。”于是光收购资质，就莫名多出了8.5亿元的债务；在南京的全球生产基地占地1200亩，总投资逾110亿元。\n钱都花在这些表面功夫上，造车的技术关迟迟没有突破。而资金就是造车最为关键的事情，只看到厂房没看到样车和技术的进度，下一步融资自然没有着落。试问一个带着传统车企思维的创始人，如何跳出桎梏，踏实的从头创业呢？\n\n其次是技术问题。虽然拜腾对外公布的超大屏、技术一直遥遥领先其他，但实际上，都是纸面上的空谈。技术落不了地，再高大上也没用。看看蔚来的成功可以感受到，虽然第一款车确实不足很多，但是车做出来了，改进和升级也就快了。再看拜腾，自始至终都没有看到成果，甚至研发人员自己都表示，有些底层技术基础是缺失的，造车造到最后根本没有车。\n\n如果说缺钱缺技术是新能源车的通病，那么今年股东之间的纷争就是压死拜腾的最后一根稻草了。\n2020年1月的CES期间，拜腾就已经和富士康建立联系，希望合作。直到2020年四季度，富士康才下定决心派人到南京尽调，在这期间富士康不仅先后与吉利、Fisker等国内外车企合作，更有消息曝出，将自己造车，说明很靠得住。\n从效果来看，富士康也确实是带着技术和诚意的，合作接受手，不管是对管理还是生产线和技术都进行了梳理和调整。\n不过一山不容二虎，如今作为大股东的一汽却突然出手，接回了控制权，已摆明了容不下富士康的。国企在管理上的桎梏在这其中表现的淋漓尽致，首先绝不可能对富士康放权，其次也不可能让自己完全排除在救活拜腾之外，因此宁可自损一千，也要伤敌八百。\n此前毕福康在出走拜腾后，也曾对美媒说，接受一汽的投资时没想那么多，之后才发现干预过多产生的问题。不管孰对孰错，拜腾的整个命运中，大股东必然难辞其咎。\n如今拜腾在被救活的前一刻，再次倒塌，也足以说明了一些问题。\n\n对于创业公司来说，投的不是公司而是人。如今拜腾资质不差资本却不愿投入，不仅是因为量产和债务问题，更难的是企业没有灵魂人物的带领，就好比投特斯拉投的是马斯克，理想投的是李想一样，甚至是法拉第未来投的也是贾跃亭，看看拜腾，靠什么赢得资本呢？\n很多人说，M-Byte的量产就差“临门一脚”，但真的是这样吗？\n必然不是。如果只是资金问题，相信烧了这么多真金白银的资本不会见死不救。\n4\n历史再次重演\n造车新势力纸上谈兵，雷声大雨点小，最后一地鸡毛的故事，对于汽车圈内的人士而言早已司空见惯。新能源车行业充满了泡沫，也是众所周知。\n然而历史永远是在轮回中不断的重复，一切都是那么熟悉。\n2013年新能源车赛道大热，资本蜂拥而至，然而2018政府补贴退坡，引发了行业大面积暴雷出清，死伤无数；2020年的新能源车企再次大爆发，特斯拉和三剑客突出重围，量产暴涨带起了新能源狂欢，然而更有大多数车企倒在了黎明前；2021年初补贴继续退坡，盲目投资、违规建设等被严格监管，加速优胜劣汰，又淘汰和破产了一大波企业。\n然而行业起起伏伏，每次泡沫挤压过后，都会有新一批玩家蜂拥而至，仿佛失败从未出现过。\n\n最近，新能源再次火热，整个产业链也再次受到了投资者关注。不仅新能源汽车销量持续超预期，动力电池作为新能源车“皇冠上的明珠”利好也不断落地，新能源汽车产销量双双超过120万辆，同比增长200%。\n\n于是资本也再度狂热追逐新能源汽车的热点，互联网科技巨头们纷纷下场造车，加上“碳中和”持续推进，新能源汽车讲故事的空间很大，而且还要继续讲。\n风风火火之下，拜腾的破产像是一盆冷水，让人们想起了曾经破产的泡沫。不过一个新兴行业的发展，就是如此，众多玩家闻风而动，相继入局，起起落落，资本本着宁杀错不放过的心情，前赴后继。\n其实，不管是新入局的科技巨头们，还是已经成功量产的造车新势力，目前都未必安全。现在倒闭的是不能实现量产的一批，那下一阶段呢？技术成熟后，必将全面普及，当所有车企都能量产后，下一个出清的标准是什么呢？不管是什么，所有还在赛道的玩家被淘汰的危机都很大。\n面对周期，面对泡沫，不是说所有死在黎明前的车企们都没有在认真造车，只能说一个行业值得敬畏，而被挤出的泡沫们，是市场在追逐利益中推动行业发展的必需品。\n就如拜腾一样，就算再站起来，也晚了。曾经引以为豪的中控屏、智能化已不具备特殊性，量产又被远远落下，只能说，一步错步步输。挣扎已毫无意义，被救活也占不到任何便宜。\n5\n尾声\n2021年7月18日，拜腾在面对采访媒体时说：“力争在2022年第一季度实现首款SUV车型M-Byte量产。”\n这个答案你信吗？\n反正我不信。\n毕竟在它的债权人选择申请破产时、在它的员工选择离职、高管选择出走时，在他的合作伙伴选择退出时，一切的结局就注定了。\n创立一家企业，从无到有，从小到大，某程度上可以说荆棘满地、九死一生。过去相当长的一段时间，投资界、创业界喜欢讲风口，但事实是，即使抓对了风口，也不见得一定能成事，翻车的案例，绝对比成功的案例多得多。\n原因很简单，在一个的疯狂且众人还未看明白的赛道里，坑蒙拐骗、趁机割韭菜的人，比静下心来踏实做事的人，多得多。\n拜腾要倒下了，但回看它的一路，搭上大资本方、引入流量明星经理人、各种概念车型和宣传套路赚足眼球，但就是迟迟不见量产，这一切，有几分说不出的熟悉，好像刻意安排，这不禁让人想起数年前那场轰轰烈烈的PPT造车潮。\n拜腾，不是第一个，也肯定不会是最后一个。","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":176525733,"gmtCreate":1626909068622,"gmtModify":1703480220533,"author":{"id":"3581581906530118","authorId":"3581581906530118","name":"winwin_Tan","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3581581906530118","authorIdStr":"3581581906530118"},"htmlText":"真的嗎？","listText":"真的嗎？","text":"真的嗎？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/176525733","repostId":2153864685,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":176516939,"gmtCreate":1626906935921,"gmtModify":1703480173642,"author":{"id":"3569263461157925","authorId":"3569263461157925","name":"YourCFP","avatar":"https://static.tigerbbs.com/a1f5e965075ba7b03f9c5aade30f04ed","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3569263461157925","authorIdStr":"3569263461157925"},"htmlText":"爲啥用渣男這個詞","listText":"爲啥用渣男這個詞","text":"爲啥用渣男這個詞","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/176516939","repostId":2153864685,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5316835,"gmtCreate":1627117031183,"gmtModify":1663231430135,"authorId":3569263461157925,"author":{"id":3569263461157925,"idStr":"3569263461157925","authorId":3569263461157925,"name":"YourCFP","avatar":"https://static.tigerbbs.com/a1f5e965075ba7b03f9c5aade30f04ed","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":176516939,"type":1,"supId":0,"prevId":0,"content":"[笑哭]","text":"[笑哭]","html":"[笑哭]"}],"langContent":"CN"},{"id":176513267,"gmtCreate":1626906727959,"gmtModify"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