谷歌被控与Facebook合谋操纵广告价格

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谷歌被控与Facebook合谋操纵广告价格

新浪科技2021-08-04

据报道，谷歌在一起反垄断诉讼中被控与Facebook达成互惠交易，使这家社交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。两家马萨诸塞州企业在一场拟议的集体诉讼中表示，该交易让谷歌可以保持在线广告市场的主导地位，排挤其他广告主，并限制网络内容发布商的收入。起诉书显示，这套标题竞价系统是在2014年设计的，可以让出版商引导用户的浏览器从多个拍卖平台获取实时竞价，而不仅仅使用谷歌的竞价系统。...

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href=https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-08-04/doc-ikqciyzk9498708.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据报道，谷歌在一起反垄断诉讼中被控与Facebook达成互惠交易，使这家社交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。\n两家马萨诸塞州企业在一场拟议的集体诉讼中表示，该交易让谷歌可以保持在线广告市场的主导地位，排挤其他广告主，并限制网络内容发布商的收入。\n起诉书显示，这套标题竞价系统是在2014年设计的，可以让出版商引导用户的浏览器从多个拍卖平台获取实时竞价，而不仅仅使用谷歌的竞价系统。...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-08-04/doc-ikqciyzk9498708.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/dc2177e2e368b578bdaa674f65ce2424","relate_stocks":{"GOOGL":"谷歌A"},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-08-04/doc-ikqciyzk9498708.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2156355172","content_text":"据报道，谷歌在一起反垄断诉讼中被控与Facebook达成互惠交易，使这家社交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。\n两家马萨诸塞州企业在一场拟议的集体诉讼中表示，该交易让谷歌可以保持在线广告市场的主导地位，排挤其他广告主，并限制网络内容发布商的收入。\n起诉书显示，这套标题竞价系统是在2014年设计的，可以让出版商引导用户的浏览器从多个拍卖平台获取实时竞价，而不仅仅使用谷歌的竞价系统。Facebook最初接受了这套系统，但在2018年与谷歌达成协议后，该公司同意限制该程序，以换取谷歌的优待。\n起诉书称：“当谷歌的市场地位受到威胁时，它便通过与Facebook达成的协议来削弱创新和竞争。”\n起诉书认为，这项协议“限制了标题竞价系统的创新，使之仅对他们自己有利，同时也妨碍了竞争”，此举违反了反垄断法。\n马萨诸塞州的两家公司认为，谷歌应当为广告主遭受的所有损失负责。","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":16,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}