Apple: Bernstein Forecasts Google Will Pay $15 Billion in FY2021 For Being Default Search Engine on iOS, Up From $10 Billion in 2020, Seen as Creating Higher Risk for Shares

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Apple: Bernstein Forecasts Google Will Pay $15 Billion in FY2021 For Being Default Search Engine on iOS, Up From $10 Billion in 2020, Seen as Creating Higher Risk for Shares

StreetInsider2021-08-26

Bernstein senior analyst Tony Sacconaghi projects Google (NASDAQ: GOOGL) will have to pay almost $15 billion to Apple (NASDAQ: AAPL) for being the default search engine on iOS, much higher than what ...

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Comment（17）

PorkChopRice
·2021-08-26
That is a lot of money just to be default... [呆住] but it's necessary for Google $Alphabet(GOOG)$
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3
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Tyler_Ang
·2021-08-26
Apple up up up
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3
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- CookieMon12:
  Yay yay
  2021-08-26
  Reply
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Sriwonc
·2021-08-26
Like
Reply
1
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Xiaobaibaix
·2021-08-26
Weeee
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3
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- CookieMon12:
  Yeah
  2021-08-26
  Reply
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- JHFG:
  k
  2021-08-26
  Reply
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Al3x
·2021-08-26
Like
Reply
1
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Derrickmin
·2021-08-26
Yes
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2
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newbee111
·2021-08-26
Yes
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2
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BoonHuat
·2021-08-26
Nice, but Apple too high now.
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7
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- BoonHuat:
  I think upside potential minimal, i’ll rather short than long.
  2021-08-26
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- yyryyr:
  agreed!
  2021-08-26
  Reply
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- valuebay:
  will it go higher?
  2021-08-26
  Reply
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nonewiser
·2021-08-26
So google or Apple?
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- JusTinFoo:
  Cool
  2021-08-26
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- doky:
  when you google apple, you get apple.
  2021-08-26
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NRN
·2021-08-26
HODL
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4
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- newbee111:
  of coz
  2021-08-26
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- Ahboy18:
  Ok
  2021-08-26
  Reply
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IZLIN
·2021-08-26
@Sagi08 @simplydkam @Meow17[Surprised]
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2
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HH浩
·2021-08-26
I thought Safari is the default browser? Pls like and comment.
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sfleong1
·2021-08-26
Like n comment
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- HH浩:
  Reciprocate
  2021-08-26
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ivy888
·2021-08-26
Like
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4
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飙高音
·2021-08-26
Ok
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DanVI
·2021-08-26
Great ??
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1
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1Man2Stonks
·2021-08-26
OK will buy the dip
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- DanVI:
  Good
  2021-08-26
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This figure comes from the analysis of the recent documents released from Apple, as well as a bottom-up analysis of Google's TAC (traffic acquisition costs).\n“We estimate that Google's TAC payments to Apple (40+% CAGR for CY 2016-2020) are growing notably faster than GOOG's overall TAC (~18% CAGR) – and will likely continue to - for two reasons: (i) Google's payments to Distribution Partners (Apple, other search partnership) are growing faster than to its Network Members (websites); and (ii) Apple's mobile web traffic share has increased substantially over the last 5 years. The upshot is that we estimate that ~39% of Google's TAC will go to Apple in CY2021 up from ~13% in CY2013,” Sacconaghi wrote in a client note.\nThe 2021 forecast of $15 billion is “amazing” as it contributes about 850 bps to Services growth YoY and represents about 9% of Apple’s total gross profits. 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That said, with payments likely to approach $18 - $20B in FY 22, it not implausible that Google could revisit its strategy,” Sacconaghi adds.\nAs a result, the analyst believes “risk reward is balanced to modestly negative on the stock over the next six months” as shares trade at 27x P/FE, above its historical relative levels (1.25x vs. 0.90x), especially bearing in mind potential for weak to no revenue growth in FY 22.\nShares of Apple are trading around the $150.00 mark in pre-open Wednesday.\nBerstein has a \"Market Perform\" rating on AAPL with a price target of $132.00 per share.","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":810916476,"gmtCreate":1629939037295,"gmtModify":1676530177067,"author":{"id":"3555134782523638","authorId":"3555134782523638","name":"PorkChopRice","avatar":"https://static.tigerbbs.com/a98cc137c6872d5c9d28edd7d7e4206a","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3555134782523638","authorIdStr":"3555134782523638"},"htmlText":"That is a lot of money just to be default...&nbsp;[呆住]&nbsp;but it's necessary for Google&nbsp;<a href=\"https://laohu8.com/S/GOOG\">$Alphabet(GOOG)$</a>","listText":"That is a lot of money just to be default...&nbsp;[呆住]&nbsp;but it's necessary for Google&nbsp;<a href=\"https://laohu8.com/S/GOOG\">$Alphabet(GOOG)$</a>","text":"That is a lot of money just to be default... [呆住] but it's necessary for Google $Alphabet(GOOG)$","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/810916476","repostId":2162059919,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":810935855,"gmtCreate":1629938578877,"gmtModify":1676530176877,"author":{"id":"4091328939234790","authorId":"4091328939234790","name":"Tyler_Ang","avatar":"https://static.tigerbbs.com/13f0228d6c4c2f4c17dad73a78d15ab0","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"4091328939234790","authorIdStr":"4091328939234790"},"htmlText":"Apple up up up&nbsp;","listText":"Apple up up up&nbsp;","text":"Apple up up 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but Apple too high now.","listText":"Nice, but Apple too high now.","text":"Nice, but Apple too high now.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/810041765","repostId":2162059919,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5650126,"gmtCreate":1629937334703,"gmtModify":1663232921243,"authorId":3574549633778650,"author":{"id":3574549633778650,"idStr":"3574549633778650","authorId":3574549633778650,"name":"BoonHuat","avatar":"https://static.tigerbbs.com/f64154b666040668c472fc3731becde7","vip":1,"currentWearingBadge":{"badgeId":"1026c425416b44e0aac28c11a0848493-2","templateUuid":"1026c425416b44e0aac28c11a0848493","name":"Senior Tiger","description":"Join the tiger community for 1000 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