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Tesla Puts India Entry Plan on Hold

Reuters2022-05-13

Tesla Inc has put on hold plans to sell electric cars in India, abandoned a search for showroom space and reassigned some of its domestic team after failing to secure lower import taxes, three people familiar with the matter told Reuters.

But the government is pushing Tesla to commit to manufacturing locally before it will lower tariffs, which can run as high as 100% on imported vehicles.

Tesla had set itself a deadline of Feb. 1, the day India unveils its budget and announces tax changes, to see if its lobbying brought a result, the sources with knowledge of the company's plan told Reuters.

When Prime Minister Narendra Modi's government did not offer a concession, Tesla put on hold the plans to import cars into India, added the sources, who sought anonymity because the deliberations were private.

For months, Tesla had scouted for real estate options to open showrooms and service centres in the key Indian cities of New Delhi, Mumbai and Bengaluru but that plan is also now on hold, two of the sources said.

Tesla did not respond to an email seeking comment.

An Indian government spokesman did not immediately respond to a request for comment.

Tesla has assigned additional responsibilities for other markets to some of its small team in India. Its India policy executive Manuj Khurana has taken on an additional "product" role in San Francisco since March, his LinkedIn profile shows.

As recently as January, Chief Executive Elon Musk had said Tesla was "still working through a lot of challenges with the government" in regard to sales in India.

But the strong demand for Tesla's vehicles elsewhere and the standoff over import taxes prompted the shift in strategy, the sources said.

But New Delhi had clinched a win in January, when German luxury carmaker Mercedes-Benz said it would start assembling one of its electric cars in India.

Tesla had looked to gain an early advantage in India's small but growing market for electric vehicles, now dominated by domestic automaker Tata Motors.

Tesla's price tag of $40,000 at minimum would put it in the luxury segment of the Indian market, where sales make up just a tiny fraction of annual vehicle sales of about 3 million.

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Comment11

  • Mm101
    ·2022-05-15
    C
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  • Mm101
    ·2022-05-15
    Ff
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  • BlueDaisy
    ·2022-05-14
    India market is tough!! 
    Reply
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  • Bhel
    ·2022-05-14
    [Miser] 
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  • Bhel
    ·2022-05-14
    [Miser] 
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  • KLC
    ·2022-05-14
    Tesla up 
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  • Sammyboy88
    ·2022-05-13
    Stock rebound is here
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  • luckyjas
    ·2022-05-13
    Everything put on hold for now! 
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  • WJ77
    ·2022-05-13
    👍👍
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  • Ken3888
    ·2022-05-13
    K
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  • Ken3888
    ·2022-05-13
    K
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