By Chris Wack
Peloton Interactive Inc. shares were up 20% to $13.42 after the fitness company said Wednesday that it has begun selling its products through Amazon.com Inc., expanding the brand's distribution beyond its own sales channels.
The stock hit its 52-week low of $8.22 on July 15, and is down 63% year to date.
The company said its Peloton Bike, Guide and select accessories and apparel are now available for purchase in Amazon's U.S. stores, with bike delivery available to most of the U.S.
Before Wednesday, Peloton's new products and accessories were sold exclusively through the brand's e-commerce site, inside sales channels and global showrooms. Customers can search for the products in Amazon stores to see if they are available for purchase and delivery in their area.
The Peloton Bike will be available with in-home delivery, and customers have the option to assemble the bikes themselves or add on expert assembly, which would be available in the majority of the U.S. The in-home delivery and expert assembly are offered at no additional cost to customers.
In June, Peloton named Liz Coddington as its finance chief. Before this post, Ms. Coddington served as vice president for Amazon Web Services, an Amazon.com subsidiary that provides on-demand cloud computing platforms.
Write to Chris Wack at chris.wack@wsj.com
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August 24, 2022 12:19 ET (16:19 GMT)
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